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Caparo Group

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3.8

based on 129 Reviews

5 Caparo Group Jobs

Manager, Omnichannel - Whites & Aperitifs

Campari Group

3.8

based on 129 Reviews

3-4 years

New Delhi

1 vacancy

Manager, Omnichannel - Whites & Aperitifs

Caparo Group

posted 12d ago

Job Role Insights

Flexible timing

Key skills for the job

Atlassian Talent Acquisition Social Media Marketing Analytical Chemistry FMCG Sales Brand Management

+ 2 more

Job Description

Key Responsibilities and Activities

Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the local Marketing sales team

Lead execution of all ATL, BTL, other brand innovation activities directly managed by Campari India.

Conducts basic research to define targeted customer segments and determine the key values that drive buying behavior for each segment

Contributes to the development of local brand positioning, associated marketing themes, and media channels that align with target customer demographics

Tracks the overall brand budgets and monitor them regularly

Lead the vendor management across POSM development, delivery, other brand related material and collaterals

Independenly execute all on ground brand events

Manage all the partner agencies, creative, digital, media, BTL etc.

Maintains strong relationship with media / creative agencies and encourages creative output. Shares clear briefs and keeps the agencies accountable on delivery

Tracking the Marketing budgets for High Energy Brands - vendor registrations, invoicing from third parties basis SOPs and guideline, ensure timely payments and maintaining spend records

Tracking activity KPIs (pre, during and post) for each promotion as per specific brand standards, Gathering data, conducting analysis of activity KPIs basis plan and creating a feedback mechanism to capture relevant information on program

Lead the social media management for all the Hi energy brands

Reporting and other key relationships

The role reports to the category head for White spirits Apritivos, India, who in turn reports to the Marketing Director, India.

Experience

At least 3-4 years of marketing experience in a brand driven multinational

Solid experience within the India market is a must

Robust with project management skills and multitasking is a must

Experice in executing on-ground events is a must

FMCG background; beverage industry and on-premise knowledge are a plus

People/vendor management experience is a plus

Proficency in Microsoft excel powerpoint is a must

Skills

Robust technical skills across the main marketing specialties (brand management,social media, on ground execution)

Good strategic thinking combined with a strong ROI and analytical mindset

Outstanding execution skills, coupled with the ability to meet deadlines by managing various projects with a diverse range of priorities simultaneously

Ability to work independently with limited oversight

Ability to work effectively and collaboratively in a team environment, contributing to the enthusiasm and positive interactions with colleagues

Other traits and requirements

Passionate about the wines spirits industry

Ability to travel mostly nationally

Strong Integrity

Ability to deal with the ambiguity and flexibility typical of a fast growth organization

Education

Degree qualified, major in Business Administration or Marketing a plus

Our commitment to Diversity Inclusion:

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .

Employment Type: Full Time, Permanent

Read full job description

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