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Caparo Group

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3.8

based on 126 Reviews

2 Caparo Group Jobs

Channel & Customer Marketing Specialist

Campari Group

3.8

based on 126 Reviews

2-6 years

New Delhi

1 vacancy

Channel & Customer Marketing Specialist

Caparo Group

posted 7hr ago

Job Role Insights

Flexible timing

Key skills for the job

Logistics Project Management Procurement Packaging Brand Management Retail Sales

+ 3 more

Job Description

Channel Customer Marketing Specialist - South

Date: Feb 10, 2025

Location:

New Delhi, National Capital Territory, IN

Additional Location:

Function: Sales

Seniority Level: Associate

Employment type:

Workplace Type: Hybrid

Company: Campari India Private Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description

Campari Group is the sixth-largest player worldwide in the premium spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

In India we have a great portfolio of brands across categories and only growing with market presence across relevant Indian states: Aperol, Campari, Skyy Vodka, Bulldog Gin , The Glen Grant Single Malt , Wild Turkey Bourbon , Cinzano Prosecco Rosso Old Smuggler Blended Scotch Whisky.

The CCM Specialist role is focused in contributing to the development of Campari Group s portfolio in the on-trade off trade by driving penetration in the target outlets and ensuring proper brand education and world-class execution of visibility / promotional activities / events in the distributed outlets. The incumbent has a passion for mixology, demonstrated through knowledge of cocktails and on-trade trends, a working knowledge of how on-trade outlets operate (i.e., menu creation, drink profitability, brand selection etc) is critical.

Mission/Objectives

Ensuring that Commercial Objectives for the on trade off trade channel, brand and customer KPIs (including: Sales, Profitability, Market Share) are delivered.

To win at the point of sale by ensuring superior and consumer experience to boost brand building effectiveness. Ensuring Executional KPIs (including: back bar displays , menu listing , speed/quality of execution, positive customer feedback) are delivered.

Activation Excellence:

Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.

Customize implement bespoke programs (as per brand guidelines)

Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father s Day, Valentines, Whisky Appreciations, etc

Plan , lead , execute the bar staff training calendar for the portfolio

Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Campari Commercial Teams ), deployment of tools i.e. CAO.

Drive on-trade segmentation in line with global model yet relevant to India RTM

Ensure that merchandise standards The Perfect Store are adhered to for best in class execution of all BTL activations

Create a on trade scorecard for KPI definition for On-premise accounts / national chains

Work collaboratively with the brand marketing and commercial sales teams ( Campari India the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.

Ensures POS is 100% compliant with the Brand Guideline 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan

Support in the development and execution of Consumer Shopper activations, including point of sale, gift packs ( packaging gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .

Customize visibility initiatives for outlets

Explore opportunities in image outlets in both on off trade

Brand walls, wall bays , shelf in shelf , festive gandolas etc

Incentive planning deployment to drive recommendation

End to end execution of the training modules supported by the local or national training agency commercial teams

Partner with the key local bartenders to nurture and execute dialogue content menu creation , bespoke drinks , cocktail menu s , pairings , leverage their digital reach by promoting our drinks etc

Key Relationships:

Internal: Marketing Brand Team, Campari Commercial Managers, Distributor State- Regional Teams, Finance Team , Head CCM team.

External : Key Customers within the Region, Agencies, POS Logistics , Design gifting agencies , production partners (printers, pos material units etc ) , bartenders , training agencies , wedding planners.

Experience Required

Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).

Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships

Post Graduation Degree with relevant subject focus preferred

Demostated ability to work within cross functional teams, and showcase influencing skills

Experience managing large cross functional commercial projects desirable

Strong relationships in On Premise and Bartender community

Knowledge of the Liquor industry and regulatory environment, and communication guidelines

Knowledge of the on-premise activaiton planning/ management/ operation

Ability to network and build strong relationships

Competencies

Project Management - The ability to put together required resource, cost, and timelines to execute the proposed activation plan for the State. Understanding how best to engage and influence key stakeholders to ensure that executional standards are met and delivered on time in full.

Presenting and Communicating - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders. Being able to articulate strategy, and demonstrate how it connects through to the channel execution plan is central.

Relating and Networking - The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.

Market Intelligence :

Monthly Trade Visits to maintain relevance, exposure to market, challenges trends

Analyze market / competitor trends

Our commitment to Diversity Inclusion:

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .

Employment Type: Full Time, Permanent

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