Branch Head/Manager - Sales/General Trade (10-14 yrs)

Manager - Branch Head - Sales/General Trade

Responsibilities:

- Achieve the Annual Business Target in volume / value / profitability per case across the entire portfolio for the assigned region

- Develop & Plan the Annual Business Target / KPIs for Direct Reportees & ensure achievement

- Sales Planning Process - Monthly / Quarterly / Channel wise / Market wise. Ensure high degree of forecast accuracy

- Effective & Efficient implementation of trade schemes / Visibility programs / Retailer loyalty programs / Incentive programs

- Develop & Execute Sales & Distribution Strategies which is Channel specific / Market specific

- Establish a complete Route-to-Market /ensure optimal Numeric Distribution & Weighted Distribution in all potential outlets / channels

- New Product launch in line with Planned Sales & Distribution objectives

- Implementation of all BTL activities & leverage ATL support to drive Pre-Defined Sales Objectives

- Coach / develop / mentor people & support them to excel on performance. Focus on developing capabilities

- Strong Review mechanism & derive actionable ground level implementation. Monitor /evaluate key deliverables

- Evaluate & present the capacity expansion plan for the Region to Head-Sales basis market demand / expansion plans