Arokee - Senior Specialist - Digital Marketing (5-7 yrs)

Job Description:

- Sr Digital Marketing Specialist is responsible for driving digital marketing campaigns across SEO, PPC, social media, and email marketing to enhance brand visibility, engagement, and conversions.

- This role requires strategic planning, data analysis, and leadership skills to optimize campaigns and achieve business objectives.

Key Responsibilities:

- Campaign Strategy & Execution: Develop and implement integrated campaigns across multiple digital channels to achieve business goals.

- SEO Optimization: Conduct keyword research, optimize content, and enhance on-page and off-page SEO strategies.

- PPC Management: Manage paid search campaigns, optimize ad performance, and ensure maximum ROI.

- Social Media Marketing: Create and manage social media content and advertising to increase brand awareness and engagement.

- Email Marketing: Design targeted email campaigns, segment lists, and optimize performance metrics.

- Performance Analysis & Reporting: Track KPIs, analyze data trends, and generate reports for stakeholders.

Required Skills & Experience:

- Expertise in Google Analytics, Google Ads, Facebook Ads, SEO tools, and email platforms.

Strong data analysis skills and ability to optimize marketing strategies.

- Creative thinking and excellent communication skills.

- Leadership experience, mentoring junior team members, and managing multiple projects.

- 5+ years of experience in digital marketing with a proven track record of successful campaigns.