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VOIZ
5 VOIZ Jobs
Manager - Digital Marketing - Campaigns (7-12 yrs)
VOIZ
posted 2mon ago
Flexible timing
Key skills for the job
Role Overview:
- The Digital Marketing Manager with 7+yrs experience will play a critical role in. online presence and lead generation efforts.
- You will manage paid advertising. campaigns, including Google Ads, Bing Ads, and paid social media, while. designing and executing demand generation and retargeting strategies.
- You'll also oversee website analytics, SEO, email marketing, and social media to. ensure cohesive and data-driven digital campaigns.
Key Responsibilities.
- Pay-Per-Click (PPC) Advertising. Plan, launch, and optimize PPC campaigns across Google Ads and Bing. Ads.
- Develop targeted keyword strategies to maximize ad relevance and. conversions.
- Manage budgets effectively to ensure ROI and cost-per-lead targets are met.
- Analyse campaign performance and implement data-driven optimizations.
- Demand Generation & Retargeting.
- Designed and executed demand-generation campaigns to drive quality leads.
- Create and manage retargeting campaigns across various platforms to re-engage users and increase conversion rates.
- Utilize GA4 (Google Analytics 4) to analyze website user behavior and identify opportunities for retargeting.
- Paid Social Media Campaigns.
- Develop, execute, and track paid campaigns on platforms like Facebook, LinkedIn, and Instagram.
- Create engaging, on-brand ad content that drives clicks, engagement, and conversions.
- Monitor performance metrics and refine campaigns for maximum impact.
- Social Media Marketing.
- Manage and grow Infinity's social media channels by creating engaging and shareable content.
Use GA4 and other analytics tools to measure website traffic, user behavior, and campaign performance.
- Generate detailed reports with actionable insights for stakeholders.
- Continuously refine strategies based on data to improve campaign.
Functional Areas: Other
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