Manager - Digital Marketing - Campaigns (7-12 yrs)

Role Overview:

- The Digital Marketing Manager with 7+yrs experience will play a critical role in. online presence and lead generation efforts.

- You will manage paid advertising. campaigns, including Google Ads, Bing Ads, and paid social media, while. designing and executing demand generation and retargeting strategies.

- You'll also oversee website analytics, SEO, email marketing, and social media to. ensure cohesive and data-driven digital campaigns.

Key Responsibilities.

- Pay-Per-Click (PPC) Advertising. Plan, launch, and optimize PPC campaigns across Google Ads and Bing. Ads.

- Develop targeted keyword strategies to maximize ad relevance and. conversions.

- Manage budgets effectively to ensure ROI and cost-per-lead targets are met.

- Analyse campaign performance and implement data-driven optimizations.

- Demand Generation & Retargeting.

- Designed and executed demand-generation campaigns to drive quality leads.

- Create and manage retargeting campaigns across various platforms to re-engage users and increase conversion rates.

- Utilize GA4 (Google Analytics 4) to analyze website user behavior and identify opportunities for retargeting.

- Paid Social Media Campaigns.

- Develop, execute, and track paid campaigns on platforms like Facebook, LinkedIn, and Instagram.

- Create engaging, on-brand ad content that drives clicks, engagement, and conversions.

- Monitor performance metrics and refine campaigns for maximum impact.

- Social Media Marketing.

- Manage and grow Infinity's social media channels by creating engaging and shareable content.

Use GA4 and other analytics tools to measure website traffic, user behavior, and campaign performance.

- Generate detailed reports with actionable insights for stakeholders.

- Continuously refine strategies based on data to improve campaign.