Go To Market Consultant - Data Products

About The Role : for Go to Market Consultant - Data Products / Offering Dev Associate Manager (Level 8) / Specialist (Level 9) 2 positions

Position Title: Go to Market Consultant - Data Products

Location: India

Employment Type: Full Time

Must Have Skills

Product Marketing , Go-to-Market (GTM) Strategy , Content Development , Training & Workshop facilitation

Good to Have Skills

Familiarity with large-scale consulting or professional services organizations

Experience leveraging corporate communication channels (Townhalls, Intranets, etc.)

Job

Summary

As a GTM

Consultant -Data Products, you will help design and execute go-to-market strategies for data-focused products, ensuring alignment with overarching business goals. This role requires a blend of product marketing expertise, stakeholder collaboration, and familiarity with data governance practices to drive product adoption and market success. You will play a key role in creating and refining product positioning, messaging, and launch plans, while also engaging with cross-functional teams to measure outcomes and continuously improve product offerings.

Roles & Responsibilities

GTM Strategy & Execution

Assist in the development and execution of go-to-market plans for new and existing data products.

Outline timelines, deliverables, and success metrics to ensure smooth product launches.

Messaging & Positioning

Develop clear, compelling messaging that integrates data quality and governance best practices.

Create sales collateral, marketing content, and presentations that resonate with both technical and non-technical audiences.

Sales Enablement & Stakeholder Collaboration

Partner with sales teams to align on product value propositions, competitive differentiators, and key selling points.

Organize and deliver training sessions, workshops, or materials to enhance sales readiness and product expertise.

Competitive Analysis & Market Research

Conduct market research and competitive analyses to identify data product differentiation opportunities.

Provide insights to product and marketing teams, ensuring adjustments are made for continuous market relevance.

Cross-Functional Coordination

Collaborate with product managers, data governance specialists, and marketing leads to drive consistent product narratives.

Leverage internal networking channels (e.g., Townhalls, Intranets) for product announcements, feedback loops, and stakeholder engagement.

Data-Driven Improvements

Track and analyze product performance metrics, user feedback, and sales data to refine GTM strategies.

Incorporate data quality and governance considerations into ongoing product innovation and adoption strategies.

Leadership & Innovation

Provide thought leadership on product marketing best practices, emerging data trends, and innovation opportunities.

Champion a culture of continuous learning, open communication, and collaboration within and across teams.

Professional & Technical Skills

Product Marketing & GTM Expertise

Proven track record of supporting successful product launches, including positioning, messaging, and marketing collateral development.

Experience developing and executing GTM strategies that drive customer engagement and revenue growth.

Strategic Thinking & Storytelling

Ability to craft compelling narratives that resonate with diverse audiences, from senior leaders to end-users.

Skilled in connecting high-level strategic objectives with tangible marketing and sales outcomes.

Data Governance & Quality Awareness

Familiarity with data governance principles and the importance of data quality in product innovation.

Capable of integrating data governance considerations into product messaging, ensuring compliance and trust.

Cross-Functional Communication

Strong stakeholder management skills; adept at aligning product, marketing, sales, and technical teams around shared goals.

Confident and clear communicator, able to present complex concepts to various audiences effectively.

Analytical & Results-Oriented Mindset

Proficient in gathering market insights, interpreting data, and measuring product launch impact.

Ability to recommend strategic pivots or improvements based on metrics and real-world performance indicators.

Leadership & Collaboration

Comfortable leading workshops or training sessions; guides teams through new methodologies and best practices.

Encourages a culture of innovation, continuous feedback, and knowledge sharing within project teams.

Qualifications

Experience

7+ years in product marketing, GTM planning, or similar roles

Educational Qualification

Bachelors or Masters degree in Marketing, Business Administration, or a related field

MBA preferred