Marketing Consultant

Marketing Consultant Interview Questions and Answers

Updated 25 Jun 2021

Q1. “How would you market the Kolkata Tramways to a foreigner?

Ans.

Experience the charm of Kolkata's heritage with a ride on the iconic tramways.

Highlight the historical significance of the tramways
Emphasize the unique experience of riding a tram
Offer guided tours with local experts
Partner with hotels and travel agencies to promote tram rides as a must-do activity
Create social media campaigns showcasing the beauty of the city from the tram
Offer discounts for group bookings and repeat customers

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Straight lining functionality in IFRS16 is a method of allocating lease payments evenly over the lease term.

Straight lining is a common method used to calculate lease expenses under IFRS16.
It involves dividing the total lease payments by the lease term to determine a consistent expense amount.
This method is used to simplify accounting for leases and provide a more accurate representation of lease expenses over time.
For example, if a lease has a total payment of $12,000 over a...read more

Marketing Consultant Interview Questions and Answers for Freshers

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Communication is the process of exchanging information, ideas, and emotions between individuals or groups.

Communication involves the transmission and reception of messages.
It can be verbal or non-verbal, using words, gestures, or body language.
Effective communication requires clarity, understanding, and feedback.
Communication can occur through various channels like face-to-face conversations, phone calls, emails, or social media.
It plays a crucial role in building relationshi...read more

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IFRS16 is an accounting standard that requires companies to report lease obligations on their balance sheets.

IFRS16 stands for International Financial Reporting Standard 16.
It was introduced by the International Accounting Standards Board (IASB) in 2016.
It replaces the previous lease accounting standard, IAS 17.
IFRS16 requires lessees to recognize lease assets and liabilities on their balance sheets.
It aims to provide a more accurate representation of a company's financial po...read more

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Ans.

The ICICI Prudential advertisement showcases the importance of financial planning for a secure future.

The ad features a father-son duo discussing the son's future goals and dreams.
It highlights the need for financial planning to achieve those goals.
The ad also emphasizes the importance of choosing a reliable financial partner like ICICI Prudential.
The tagline 'Plan karke dekho' encourages viewers to take charge of their financial future.
The ad is emotional and relatable, stri...read more

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Accruals and deferrals are accounting concepts used to record revenue and expenses in the correct accounting period.

Accruals are revenues earned or expenses incurred but not yet recorded in the accounting books.
Deferrals are revenues received or expenses paid in advance but not yet earned or incurred.
Accruals and deferrals are necessary to ensure that financial statements accurately reflect the financial position of a company.
Examples of accruals include interest income earne...read more

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Ans.

I use a variety of techniques including market research, social media marketing, email marketing, and content marketing.

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GL and REFX are linked through integration for financial and real estate management.

GL (General Ledger) is used for financial accounting and REFX (Real Estate Management) is used for managing real estate assets.
Integration between GL and REFX allows for seamless financial management of real estate assets.
Examples of integration include automatic posting of rent payments to GL accounts and tracking of real estate expenses in GL.
This linkage ensures accurate financial reporting...read more