Zomato Area Manager Interview Questions and Answers

I chose food tech because of my passion for innovation in the food industry and the opportunity to improve efficiency and sustainability.

• Passion for innovation in the food industry

• Opportunity to improve efficiency and sustainability

• Interest in the intersection of technology and food

• Excited about the potential for growth and impact in the food tech sector

Sales focuses on selling products or services directly to customers, while marketing involves creating awareness and interest in those products or services.

• Sales involves direct interaction with customers to make a sale, while marketing involves creating strategies to attract and retain customers.

• Sales is more focused on closing deals and generating revenue, while marketing is focused on building brand awareness and re...read more

Swiggy uses various revenue generation methods including commission fees from restaurants, delivery fees from customers, and advertising partnerships.

• Commission fees from partner restaurants for every order placed through the platform

• Delivery fees charged to customers for each order delivered

• Advertising partnerships with restaurants and brands to promote their products on the platform

The advertisement used a split test video format to compare the effectiveness of different video versions.

• A/B testing was conducted with multiple video variations to determine which one performed best

• Each version of the video was shown to different segments of the target audience

• Metrics such as click-through rates, conversion rates, and engagement were analyzed to determine the most effective video

Theoretical concepts involved in calculating total revenue include price elasticity, demand curve analysis, and revenue maximization.

• Price elasticity of demand: Measures how changes in price affect the quantity demanded.

• Demand curve analysis: Examines the relationship between price and quantity demanded to determine optimal pricing strategies.

• Revenue maximization: Focuses on maximizing total revenue by finding the pric...read more