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Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram is a visual platform, making it ideal for showcasing products or services through influencers.
Instagram has a higher engagement rate compared to Facebook, making it more effective for influencer marketing.
Many influencers have a larger following on Instagram, leading to a wider reach for the campaign.
Instagram Storie...
Keyword optimization is done in areas like website content, meta tags, image alt text, and anchor text.
Website content: Including relevant keywords in the content to improve search engine visibility.
Meta tags: Optimizing meta titles and descriptions with keywords for better search engine ranking.
Image alt text: Adding keywords to image alt text for image SEO.
Anchor text: Using keywords in anchor text for internal ...
Digital marketing can be categorized into various segments based on the channels and techniques used.
Search engine optimization (SEO)
Social media marketing
Email marketing
Content marketing
Pay-per-click advertising (PPC)
Affiliate marketing
Mobile marketing
Video marketing
Keyword optimization is done in various areas to improve search engine rankings and increase website traffic.
On-page optimization (title tags, meta descriptions, header tags, content)
Off-page optimization (anchor text, backlinks)
Local SEO (Google My Business, local keywords)
Mobile optimization (mobile-friendly website, voice search optimization)
E-commerce optimization (product titles, descriptions, categories)
Vide...
Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram has a larger user base of influencers compared to Facebook.
Instagram's visual nature makes it ideal for showcasing products and services through influencers.
Instagram's engagement rate is higher than Facebook, making it more effective for influencer marketing.
Instagram's Stories feature allows for authentic and real-...
Yes, direct marketing focuses on immediate sales while branding focuses on long-term brand recognition and reputation.
Direct marketing aims to generate immediate sales and leads through targeted advertising and promotions.
Branding focuses on creating a strong brand identity and reputation to build customer loyalty and trust.
Direct marketing often involves personalized communication and direct response tactics like...
Influencer Marketing is a type of marketing that involves using influential people to promote a brand or product.
Influencer Marketing involves partnering with individuals who have a large following on social media platforms.
The goal is to leverage the influencer's reach and credibility to promote a brand or product.
Influencer Marketing can take many forms, including sponsored posts, product reviews, and endorsemen...
Different ways to promote digital marketing include social media, email marketing, SEO, PPC advertising, content marketing, and influencer marketing.
Utilize social media platforms to reach a wider audience
Create and send targeted email campaigns
Optimize website for search engines using SEO techniques
Run pay-per-click advertising campaigns on search engines and social media
Produce high-quality content to attract an...
Online marketing offers wider reach, better targeting, and cost-effectiveness compared to offline marketing.
Online marketing allows businesses to reach a larger audience through various channels such as social media, email, and search engines.
It offers better targeting options through data analysis and personalized advertising.
Online marketing is more cost-effective than traditional marketing methods like TV or pr...
Digital marketing can be categorized into segments such as social media marketing, search engine optimization, email marketing, content marketing, and more.
Social media marketing
Search engine optimization (SEO)
Email marketing
Content marketing
Pay-per-click (PPC) advertising
Affiliate marketing
Influencer marketing
I applied via Company Website and was interviewed in Jan 2019. There were 4 interview rounds.
Digital marketing can be categorized into various segments based on the channels and techniques used.
Search engine optimization (SEO)
Social media marketing
Email marketing
Content marketing
Pay-per-click advertising (PPC)
Affiliate marketing
Mobile marketing
Video marketing
Yes, direct marketing focuses on immediate sales while branding focuses on long-term brand recognition and reputation.
Direct marketing aims to generate immediate sales and leads through targeted advertising and promotions.
Branding focuses on creating a strong brand identity and reputation to build customer loyalty and trust.
Direct marketing often involves personalized communication and direct response tactics like emai...
Influencer Marketing is a type of marketing that involves using influential people to promote a brand or product.
Influencer Marketing involves partnering with individuals who have a large following on social media platforms.
The goal is to leverage the influencer's reach and credibility to promote a brand or product.
Influencer Marketing can take many forms, including sponsored posts, product reviews, and endorsements.
In...
Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram has a larger user base of influencers compared to Facebook.
Instagram's visual nature makes it ideal for showcasing products and services through influencers.
Instagram's engagement rate is higher than Facebook, making it more effective for influencer marketing.
Instagram's Stories feature allows for authentic and real-time ...
Different ways to promote digital marketing include social media, email marketing, SEO, PPC advertising, content marketing, and influencer marketing.
Utilize social media platforms to reach a wider audience
Create and send targeted email campaigns
Optimize website for search engines using SEO techniques
Run pay-per-click advertising campaigns on search engines and social media
Produce high-quality content to attract and eng...
Keyword optimization is done in various areas to improve search engine rankings and increase website traffic.
On-page optimization (title tags, meta descriptions, header tags, content)
Off-page optimization (anchor text, backlinks)
Local SEO (Google My Business, local keywords)
Mobile optimization (mobile-friendly website, voice search optimization)
E-commerce optimization (product titles, descriptions, categories)
Video opt...
Online marketing offers wider reach, better targeting, and cost-effectiveness compared to offline marketing.
Online marketing allows businesses to reach a larger audience through various channels such as social media, email, and search engines.
It offers better targeting options through data analysis and personalized advertising.
Online marketing is more cost-effective than traditional marketing methods like TV or print a...
I applied via Company Website and was interviewed in Jul 2019. There were 4 interview rounds.
Digital marketing can be categorized into segments such as social media marketing, search engine optimization, email marketing, content marketing, and more.
Social media marketing
Search engine optimization (SEO)
Email marketing
Content marketing
Pay-per-click (PPC) advertising
Affiliate marketing
Influencer marketing
Online marketing is preferred over offline marketing due to its wider reach, lower cost, better targeting capabilities, and easier tracking of results.
Wider reach: Online marketing allows businesses to reach a global audience 24/7, unlike offline marketing which is limited by location and time.
Lower cost: Online marketing is generally more cost-effective than traditional offline marketing methods such as print ads or T...
Keyword optimization is done in areas like website content, meta tags, image alt text, and anchor text.
Website content: Including relevant keywords in the content to improve search engine visibility.
Meta tags: Optimizing meta titles and descriptions with keywords for better search engine ranking.
Image alt text: Adding keywords to image alt text for image SEO.
Anchor text: Using keywords in anchor text for internal linki...
Different ways to promote digital marketing include social media marketing, search engine optimization, email marketing, content marketing, and influencer partnerships.
Utilize social media platforms to engage with target audience and promote products/services
Optimize website content for search engines to improve visibility and attract organic traffic
Send targeted emails to subscribers with relevant content and promotio...
Direct marketing focuses on immediate sales, while branding focuses on creating long-term customer loyalty and recognition.
Direct marketing involves direct communication with potential customers to promote products or services, often resulting in immediate sales.
Branding focuses on creating a strong, consistent image and message for a company or product to build long-term customer loyalty and recognition.
Direct marketi...
I see myself as a senior digital marketing manager leading a team of experts and implementing innovative strategies.
Leading a team of digital marketing professionals
Implementing cutting-edge digital marketing strategies
Achieving measurable results and driving business growth
Continuing to stay updated on industry trends and technologies
Engagement numbers are more essential than likes/followers as they indicate real interaction and interest.
Engagement numbers show the level of interaction and interest from the audience, which is more valuable than just likes or followers.
High engagement numbers can lead to increased brand loyalty, word-of-mouth marketing, and ultimately, conversions.
Likes and followers can be easily manipulated or bought, whereas enga...
Influencer Marketing is a form of marketing where brands collaborate with influential individuals to promote their products or services.
Involves partnering with individuals who have a large following on social media platforms
Helps brands reach a targeted audience in a more authentic way
Can include sponsored content, product placements, or endorsements
Effective in increasing brand awareness and driving sales
Examples inc...
Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram is a visual platform, making it ideal for showcasing products or services through influencers.
Instagram has a higher engagement rate compared to Facebook, making it more effective for influencer marketing.
Many influencers have a larger following on Instagram, leading to a wider reach for the campaign.
Instagram Stories and...
Top trending discussions
I applied via Naukri.com and was interviewed before Aug 2020. There were 4 interview rounds.
I applied via Company Website and was interviewed in Jul 2021. There were 3 interview rounds.
Reversing a string involves rearranging its characters in the opposite order, which can be done using various methods.
Use built-in functions: In Python, you can reverse a string with slicing: `reversed_string = original_string[::-1]`.
Iterative approach: Loop through the string from the end to the beginning and build a new string.
Using recursion: Define a function that calls itself with a smaller substring until it reac...
I applied via Campus Placement and was interviewed in Aug 2021. There was 1 interview round.
Dynamic professional with diverse experience in management, team leadership, and strategic planning, eager to contribute to organizational success.
Over 5 years of experience in management roles, leading teams to achieve operational goals.
Successfully implemented a new project management system that improved efficiency by 30%.
Strong background in customer service, enhancing client satisfaction scores by 20% through effe...
Python is a high-level, interpreted programming language known for its simplicity, readability, and versatility.
Python is used for web development, data analysis, artificial intelligence, and more.
It has a large standard library and supports multiple programming paradigms.
Python code is often shorter and easier to read than other languages.
It uses indentation to indicate code blocks instead of curly braces or keywords.
...
High-level languages are programming languages that are easier to read and write than low-level languages.
High-level languages are closer to human language than machine language.
They are easier to learn and use than low-level languages.
Examples of high-level languages include Java, Python, and C++.
HCL Technologies is a leading global IT services company based in India, specializing in software development and IT consulting.
Founded in 1976, HCL is one of India's original IT services companies.
HCL operates in over 50 countries, providing services to clients across various industries.
The company focuses on innovation and has invested heavily in R&D, exemplified by its HCL Innovation Labs.
HCL's services include ...
posted on 2 Mar 2022
Good Practice
I appeared for an interview in Nov 2020.
Round duration - 120 minutes
Round difficulty - Medium
This was an online coding, mcq and debugging round round held on Amcat platform, there were 3 sections in the test.
1)20 MCQ questions {10 involving mathematics and the other 10 on programming fundamentals}; duration:20 mins;
you cannot navigate back to a questions after moving further, so have to answer carefully
2)debugging section- it involved 7 questions which were to be completed within 20 mins, 5 of them were very easy, each question only took almost a minute to figure out the problem with the code, last 2 questions were relatively moderate and there were errors at 3-4 sections of the entire code. I was able to solve all the questions in 15 mins
3)2 Coding questions- duration:80 mins, one was moderate on string while the other one involved dynamic programming, I was able to successfully execute all the available test cases.
Given two strings, S
and X
, your task is to find the smallest substring in S
that contains all the characters present in X
.
S = "abdd", X = "bd"
Find the smallest substring in S that contains all characters in X.
Use a sliding window approach to find the smallest window in S containing all characters of X.
Maintain a hashmap to keep track of characters in X and their frequencies.
Slide the window by moving the right pointer until all characters in X are found, then move the left pointer to minimize the window size.
Return the smallest window found.
Example: S = 'abd...
You are given a 2D matrix 'ARR' of size 'N x 3' with integers, where 'N' is the number of rows. Your task is to compute the smallest sum achievable by selecting one...
Find the smallest sum achievable by selecting one element from each row of a 2D matrix, following certain constraints.
Iterate through each row and find the minimum element that does not violate the constraints.
Keep track of the minimum sum achieved by selecting elements from each row.
Avoid selecting elements directly beneath previously selected elements.
Round duration - 45 minutes
Round difficulty - Hard
The interview started with introduction, there were two interviewers, they both introduced themselves and then asked me to introduce myself. Then we had a brief description on my projects, and they really appreciated my projects. Then as they were more concerned with DSA part, so we moved towards solving a coding problem. It was a famous rotten oranges problem with some change in language but as I haven't seen it beforehand, I wasn't able to give them an optimal approach and had to ask for some hints, but with a certain amount of help and hints, I was able to solve the problem and successfully coded it in 5 mins. Then the interviewers went for a dry run of the algorithm and tried to run it on each and every corner case, but as my algorithm was kind of bullet proof, it successfully passed all the corner cases.
Then they went for some questions on OOPS concepts involving inheritance and we had a long discussion on virtual function and runtime polymorphism. Then the interview was ended after a Q/A round that lasted for 3-4 minutes.
Given a grid containing oranges in three possible states:
Every second, any fresh orange adjac...
Given a grid with fresh and rotten oranges, determine the minimum time for all oranges to become rotten.
Create a queue to store the coordinates of rotten oranges and perform BFS to rot adjacent fresh oranges
Track the time taken to rot all oranges and return -1 if some fresh oranges remain
Handle edge cases like empty grid or no fresh oranges present
Example: For input grid = [[2,1,1],[1,1,0],[0,1,1]], the minimum time to...
Tip 1 : Try to keep yourself involved in competitive programming on regular basis {ex-Codechef, codeforces etc}
Tip 2 : brush up concepts on DSA and practice at least all questions from interviewbit and around 300 questions from GFG and Leetcode of upto intermediate level, this will help you in building your concepts and you will be quickly able to answer the questions in face to face interviews
Tip 3 : Complete some courses on data structures and algorithms and some programming languages{coding ninjas courses are preferable for valuable content}
Tip 1 : Try to keep only those things in resume on which you have very good command and you should be able to answer all of the questions(upto moderate level) related to your technical skills
Tip 2 : Mention your projects with brief description, try avoiding very high level description because some times reader might not be able to understand your work, keep it descriptive and understandable
posted on 26 May 2022
I applied via Approached by Company and was interviewed before May 2021. There were 2 interview rounds.
I applied via Recruitment Consulltant and was interviewed before Nov 2021. There were 4 interview rounds.
MCQ's and Coding Problem - 1 related with Java, RDBMS, JS
TCS
Accenture
Wipro
Cognizant