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Webragger Digital Marketing Manager Interview Questions, Process, and Tips

Updated 11 Jul 2019

Webragger Digital Marketing Manager Interview Experiences

1 interview found

I applied via Company Website and was interviewed in Jan 2019. There were 4 interview rounds.

Interview Questionnaire 

7 Questions

  • Q1. In what segments you can categorize digital marketing?
  • Ans. 

    Digital marketing can be categorized into various segments based on the channels and techniques used.

    • Search engine optimization (SEO)

    • Social media marketing

    • Email marketing

    • Content marketing

    • Pay-per-click advertising (PPC)

    • Affiliate marketing

    • Mobile marketing

    • Video marketing

  • Answered by AI
  • Q2. Are you aware of the difference between direct marketing and branding?
  • Ans. 

    Yes, direct marketing focuses on immediate sales while branding focuses on long-term brand recognition and reputation.

    • Direct marketing aims to generate immediate sales and leads through targeted advertising and promotions.

    • Branding focuses on creating a strong brand identity and reputation to build customer loyalty and trust.

    • Direct marketing often involves personalized communication and direct response tactics like emai...

  • Answered by AI
  • Q3. What is Influencer Marketing and its role ?
  • Ans. 

    Influencer Marketing is a type of marketing that involves using influential people to promote a brand or product.

    • Influencer Marketing involves partnering with individuals who have a large following on social media platforms.

    • The goal is to leverage the influencer's reach and credibility to promote a brand or product.

    • Influencer Marketing can take many forms, including sponsored posts, product reviews, and endorsements.

    • In...

  • Answered by AI
  • Q4. Do you think Instagram is perfect fit to run Influencer marketing campaign over Facebook ?
  • Ans. 

    Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.

    • Instagram has a larger user base of influencers compared to Facebook.

    • Instagram's visual nature makes it ideal for showcasing products and services through influencers.

    • Instagram's engagement rate is higher than Facebook, making it more effective for influencer marketing.

    • Instagram's Stories feature allows for authentic and real-time ...

  • Answered by AI
  • Q5. What are the different ways to promote digital marketing?
  • Ans. 

    Different ways to promote digital marketing include social media, email marketing, SEO, PPC advertising, content marketing, and influencer marketing.

    • Utilize social media platforms to reach a wider audience

    • Create and send targeted email campaigns

    • Optimize website for search engines using SEO techniques

    • Run pay-per-click advertising campaigns on search engines and social media

    • Produce high-quality content to attract and eng...

  • Answered by AI
  • Q6. Name some areas where keyword optimization is done?
  • Ans. 

    Keyword optimization is done in various areas to improve search engine rankings and increase website traffic.

    • On-page optimization (title tags, meta descriptions, header tags, content)

    • Off-page optimization (anchor text, backlinks)

    • Local SEO (Google My Business, local keywords)

    • Mobile optimization (mobile-friendly website, voice search optimization)

    • E-commerce optimization (product titles, descriptions, categories)

    • Video opt...

  • Answered by AI
  • Q7. Why is online marketing preferred more than offline marketing?
  • Ans. 

    Online marketing offers wider reach, better targeting, and cost-effectiveness compared to offline marketing.

    • Online marketing allows businesses to reach a larger audience through various channels such as social media, email, and search engines.

    • It offers better targeting options through data analysis and personalized advertising.

    • Online marketing is more cost-effective than traditional marketing methods like TV or print a...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - The world is now growing socially. Hence for grabbing knowledge about the on-going activities, you need to be socially active. You have Google, Facebook, LinkedIn and many other social media platforms which bring various sort of information for your benefit. Do make efficient use of the same. Do keep yourself up to date with latest blog posts from key industry leaders. Even not in your interview. Honesty is appreciated and will take you to the zenith of success in the long run. Personal life-related issues should not come in your professional career. Keep them away when you are working to reach success.

Skills evaluated in this interview

Interview questions from similar companies

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - One-on-one 

(1 Question)

  • Q1. Technical based details questions
Round 3 - One-on-one 

(1 Question)

  • Q1. Technical in details questions
Round 4 - Assignment 

Case studies to be written in detail

Round 5 - One-on-one 

(1 Question)

  • Q1. Technical & scenario based questions

I applied via Naukri.com and was interviewed in Jun 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Aptitude Test 

Reasoningand anything current affairs

Interview Preparation Tips

Interview preparation tips for other job seekers - flexibility, adaptability, pasince, good thinking,
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - One-on-one 

(1 Question)

  • Q1. Adobe digital.marketing capabilities AEP knowledge How we build websites for scale for multi locale, multi country How themes are externalised How we keep fewer components and maintain more sites
  • Ans. 

    Adobe digital marketing capabilities, AEP knowledge, and website scaling for multi-locale/country

    • Adobe digital marketing capabilities include AEP knowledge for personalized marketing

    • We build websites for scale by using a CMS with multi-language and multi-country support

    • Themes are externalized to allow for easy updates and maintenance

    • We keep fewer components by using a modular design approach

    • Examples of CMS platforms fo...

  • Answered by AI
Round 3 - One-on-one 

(1 Question)

  • Q1. More on experience and real time.scenarios
Round 4 - HR 

(1 Question)

  • Q1. Expectation, salary package

Interview Preparation Tips

Interview preparation tips for other job seekers - Prepare on industrial experience and relevant topics

I applied via Referral and was interviewed in Dec 2020. There was 1 interview round.

Interview Questionnaire 

1 Question

  • Q1. About communication skills

Interview Preparation Tips

Interview preparation tips for other job seekers - Communication skills is the best way to convey your knowledge but there is some lag of communication it's not meant to be not talented. I have faced that same situation. Please consider their ideas and thoughts of creativity, find the talent with in them and give an opportunity to freshers to prove their talent. Please don't reject them with some other reasons especially for married women. I got married in 2017, after 2yrs of gap i want to restart my career. I need financial support that's why am attending for interviews. So many intervewiers showing interest on that gap not on my talent and my interest. That's why i am requesting you to recruit people with talent.

I applied via Company Website and was interviewed before Oct 2020. There were 4 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. Expectations from Employee
  • Q2. How we prepare for fresher in Digital Marketing
  • Q3. Digital Marketing Fresher criteria
  • Q4. Expectations from Fresher in Digital Marketing

Interview Preparation Tips

Interview preparation tips for other job seekers - Interviewer ask me about my previous experience .I tried to answer each question with examples and explain about previous why I selected etc

I was interviewed before Jul 2016.

Interview Questionnaire 

2 Questions

  • Q1. You've just started a bike brand. What digital marketing channel will you use?
  • Ans. 

    I would use social media as a digital marketing channel for the bike brand.

    • Create engaging content and share it on platforms like Facebook, Instagram, and Twitter.

    • Utilize targeted advertising to reach potential customers who are interested in bikes.

    • Collaborate with influencers and bike enthusiasts to promote the brand and generate buzz.

    • Encourage user-generated content by running contests or campaigns that involve custo...

  • Answered by AI
  • Q2. General questions about qualification and previous employer.

Interview Preparation Tips

Round: Test
Experience: We were given a paper with answer sheet in it. Questions and space to write answer was given on the same sheet. Different type of scenarios were given (like scenario of an e-commerce company selling different type of shoes). We had to write ad copies for different ad groups and content as well.
Tips: prepare by watching youtube videos on adwords.
Duration: 1 hour
Total Questions: 10

Round: Technical Interview
Experience: I was asked some strategic questions. Latest updates of SEM.
Tips: Be updated with the latest changes.

Round: Managerial Round
Experience: Interaction with manager. I was asked some general questions.

Skills: SEO, Sectoral Knowledge

Skills evaluated in this interview

I was interviewed in Jun 2017.

Interview Questionnaire 

1 Question

  • Q1. How to create AdWords, marketing the product etc.
  • Ans. 

    To create AdWords and market a product, you need to conduct keyword research, create compelling ad copy, optimize landing pages, and track performance.

    • Conduct thorough keyword research to identify relevant and high-performing keywords.

    • Create compelling ad copy that highlights the unique selling points of the product.

    • Optimize landing pages to ensure they are relevant, user-friendly, and have clear call-to-actions.

    • Track ...

  • Answered by AI

Interview Preparation Tips

Skills: Technical Skills, Communication And Confidence, Etc, Knowledge on SEO, smm
College Name: Mlac

I applied via Company Website and was interviewed in Apr 2020. There were 5 interview rounds.

Interview Questionnaire 

3 Questions

  • Q1. Tell me about yourself
  • Q2. Why are interested in this position
  • Q3. What is your biggest memory

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Research the industry and company
2.clarify your selling points and answer the reason why you want the job.
3. Prepare for the common interview questions.
4. Think positive
5. Practice, practice, practice.
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed before Mar 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Aptitude Test 

Reasoning, English grammar,Ex question

Round 3 - HR 

(3 Questions)

  • Q1. Work related questions
  • Q2. Experience related questions
  • Q3. Skills & education background questions

Interview Preparation Tips

Interview preparation tips for other job seekers - Be tharo in what you worked, what you studied & communication skills
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Webragger Interview FAQs

What are the top questions asked in Webragger Digital Marketing Manager interview?

Some of the top questions asked at the Webragger Digital Marketing Manager interview -

  1. Do you think Instagram is perfect fit to run Influencer marketing campaign over...read more
  2. Are you aware of the difference between direct marketing and brandi...read more
  3. What are the different ways to promote digital marketi...read more

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