Senior Digital Marketing Analyst Interview Questions and Answers

Email reports and insights can be measured through various metrics such as open rates, click-through rates, conversion rates, and bounce rates.

• Open rates measure the percentage of recipients who opened the email.

• Click-through rates measure the percentage of recipients who clicked on a link within the email.

• Conversion rates measure the percentage of recipients who completed a desired action, such as making a purchase.

• Bounce rates measure the percentage of emails that were unde...read more

Email marketing automation tools are software platforms that automate email campaigns and workflows.

• Email marketing automation tools help businesses save time and increase efficiency.

• They allow for personalized and targeted messaging to specific audiences.

• Examples of popular email marketing automation tools include Mailchimp, HubSpot, and Marketo.