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I applied via Company Website and was interviewed in Jul 2019. There were 4 interview rounds.
Digital marketing can be categorized into segments such as social media marketing, search engine optimization, email marketing, content marketing, and more.
Social media marketing
Search engine optimization (SEO)
Email marketing
Content marketing
Pay-per-click (PPC) advertising
Affiliate marketing
Influencer marketing
Online marketing is preferred over offline marketing due to its wider reach, lower cost, better targeting capabilities, and easier tracking of results.
Wider reach: Online marketing allows businesses to reach a global audience 24/7, unlike offline marketing which is limited by location and time.
Lower cost: Online marketing is generally more cost-effective than traditional offline marketing methods such as print ads or T...
Keyword optimization is done in areas like website content, meta tags, image alt text, and anchor text.
Website content: Including relevant keywords in the content to improve search engine visibility.
Meta tags: Optimizing meta titles and descriptions with keywords for better search engine ranking.
Image alt text: Adding keywords to image alt text for image SEO.
Anchor text: Using keywords in anchor text for internal linki
Different ways to promote digital marketing include social media marketing, search engine optimization, email marketing, content marketing, and influencer partnerships.
Utilize social media platforms to engage with target audience and promote products/services
Optimize website content for search engines to improve visibility and attract organic traffic
Send targeted emails to subscribers with relevant content and promotio...
Direct marketing focuses on immediate sales, while branding focuses on creating long-term customer loyalty and recognition.
Direct marketing involves direct communication with potential customers to promote products or services, often resulting in immediate sales.
Branding focuses on creating a strong, consistent image and message for a company or product to build long-term customer loyalty and recognition.
Direct marketi...
I see myself as a senior digital marketing manager leading a team of experts and implementing innovative strategies.
Leading a team of digital marketing professionals
Implementing cutting-edge digital marketing strategies
Achieving measurable results and driving business growth
Continuing to stay updated on industry trends and technologies
Engagement numbers are more essential than likes/followers as they indicate real interaction and interest.
Engagement numbers show the level of interaction and interest from the audience, which is more valuable than just likes or followers.
High engagement numbers can lead to increased brand loyalty, word-of-mouth marketing, and ultimately, conversions.
Likes and followers can be easily manipulated or bought, whereas enga...
Influencer Marketing is a form of marketing where brands collaborate with influential individuals to promote their products or services.
Involves partnering with individuals who have a large following on social media platforms
Helps brands reach a targeted audience in a more authentic way
Can include sponsored content, product placements, or endorsements
Effective in increasing brand awareness and driving sales
Examples inc...
Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram is a visual platform, making it ideal for showcasing products or services through influencers.
Instagram has a higher engagement rate compared to Facebook, making it more effective for influencer marketing.
Many influencers have a larger following on Instagram, leading to a wider reach for the campaign.
Instagram Stories and...
I applied via Company Website and was interviewed in Jan 2019. There were 4 interview rounds.
Digital marketing can be categorized into various segments based on the channels and techniques used.
Search engine optimization (SEO)
Social media marketing
Email marketing
Content marketing
Pay-per-click advertising (PPC)
Affiliate marketing
Mobile marketing
Video marketing
Yes, direct marketing focuses on immediate sales while branding focuses on long-term brand recognition and reputation.
Direct marketing aims to generate immediate sales and leads through targeted advertising and promotions.
Branding focuses on creating a strong brand identity and reputation to build customer loyalty and trust.
Direct marketing often involves personalized communication and direct response tactics like emai...
Influencer Marketing is a type of marketing that involves using influential people to promote a brand or product.
Influencer Marketing involves partnering with individuals who have a large following on social media platforms.
The goal is to leverage the influencer's reach and credibility to promote a brand or product.
Influencer Marketing can take many forms, including sponsored posts, product reviews, and endorsements.
In...
Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram has a larger user base of influencers compared to Facebook.
Instagram's visual nature makes it ideal for showcasing products and services through influencers.
Instagram's engagement rate is higher than Facebook, making it more effective for influencer marketing.
Instagram's Stories feature allows for authentic and real-time ...
Different ways to promote digital marketing include social media, email marketing, SEO, PPC advertising, content marketing, and influencer marketing.
Utilize social media platforms to reach a wider audience
Create and send targeted email campaigns
Optimize website for search engines using SEO techniques
Run pay-per-click advertising campaigns on search engines and social media
Produce high-quality content to attract and eng...
Keyword optimization is done in various areas to improve search engine rankings and increase website traffic.
On-page optimization (title tags, meta descriptions, header tags, content)
Off-page optimization (anchor text, backlinks)
Local SEO (Google My Business, local keywords)
Mobile optimization (mobile-friendly website, voice search optimization)
E-commerce optimization (product titles, descriptions, categories)
Video opt...
Online marketing offers wider reach, better targeting, and cost-effectiveness compared to offline marketing.
Online marketing allows businesses to reach a larger audience through various channels such as social media, email, and search engines.
It offers better targeting options through data analysis and personalized advertising.
Online marketing is more cost-effective than traditional marketing methods like TV or print a...
I applied via Campus Placement and was interviewed before Jul 2021. There were 4 interview rounds.
Aptitude test on CS subjects like C programming, DBMS, CN, and OS.
There were 2 input-output based questions of easy to moderate level
Every candidate was given an individual topic and was asked to speak on it
I applied via Referral and was interviewed before Jan 2021. There was 1 interview round.
I applied via Campus Placement and was interviewed before Feb 2021. There were 3 interview rounds.
Aptitude round consists Logical reasoning, General Aptitude, Grammar related questions etc. All are moderate level questions.
OOPs is a programming paradigm that uses objects to represent real-world entities. Java is an OOPs language.
OOPs stands for Object-Oriented Programming System
Java is a class-based OOPs language
Encapsulation, Inheritance, Polymorphism, and Abstraction are the four pillars of OOPs
Objects have state and behavior
Java supports interfaces, which allow for multiple inheritance
Example: A car can be represented as an object wit...
Java solves machine dependency by using bytecode and virtual machine.
Java code is compiled into bytecode which is platform-independent
The bytecode is executed by the Java Virtual Machine (JVM) which is platform-specific
JVM translates bytecode into machine code for the specific platform
This allows Java code to run on any platform with a JVM installed
Example: A Java program compiled on Windows can run on Linux or Mac as
I applied via Company Website and was interviewed before Jul 2021. There were 3 interview rounds.
Aptitude, reasoning, English, cloud sections
2 questions in which , one has to complete within an 50 minutes
I applied via Campus Placement and was interviewed before May 2021. There were 2 interview rounds.
Numerical ability and logical reasoning followed by some coding mcqs
Printing 1 to 100 without for loop
Use recursion to print numbers from 1 to 99
Print 100 outside the recursion
Use a base case to stop recursion at 100
I applied via Campus Placement and was interviewed before Jun 2021. There were 2 interview rounds.
Simple aptitude test
I applied via Recruitment Consultant and was interviewed before Jul 2020. There was 1 interview round.
I appeared for an interview before Sep 2020.
Round duration - 60 minutes
Round difficulty - Easy
Round duration - 50 minutes
Round difficulty - Easy
Round duration - 60 minutes
Round difficulty - Easy
At the beginning of this round, the interviewer asked me about the data structures I knew. Linked lists, trees, graphs, arrays etc. was my answer. He asked me how well I knew Dynamic Programming. I said I wasn’t strong in that and he said that he would ask me a question on dynamic programming for sure.
Round duration - 40 minutes
Round difficulty - Easy
The interviewer asked me if I was comfortable with the interview process so far and how the previous interviews were. I said it was good and he gave me the first problem to solve.
Round duration - 60 minutes
Round difficulty - Easy
The interviewer asked me some Computer Science fundamentals in this round as well as some behavioural questions.
Implement a Trie data structure with insert and search functions.
Create a TrieNode class with children and isEndOfWord attributes.
Implement insert function to add words by iterating through characters.
Implement search function to check if a word exists by traversing the Trie.
Example: Insert 'apple', 'banana', 'orange' and search for 'apple' and 'grape'.
Do lot of hard work and practice of Data Structures and Algorithms based questions. I personally recommend you Coding Ninjas and Geeks For Geeks for interview preparation.
Application resume tips for other job seekersMake your resume short and try to make it of one page only and do mention all your skills which you are confident of in your resume.
Final outcome of the interviewSelectedTCS
Accenture
Wipro
Cognizant