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I applied via Company Website and was interviewed in Jul 2019. There were 4 interview rounds.
Digital marketing can be categorized into segments such as social media marketing, search engine optimization, email marketing, content marketing, and more.
Social media marketing
Search engine optimization (SEO)
Email marketing
Content marketing
Pay-per-click (PPC) advertising
Affiliate marketing
Influencer marketing
Online marketing is preferred over offline marketing due to its wider reach, lower cost, better targeting capabilities, and easier tracking of results.
Wider reach: Online marketing allows businesses to reach a global audience 24/7, unlike offline marketing which is limited by location and time.
Lower cost: Online marketing is generally more cost-effective than traditional offline marketing methods such as print ads or T...
Keyword optimization is done in areas like website content, meta tags, image alt text, and anchor text.
Website content: Including relevant keywords in the content to improve search engine visibility.
Meta tags: Optimizing meta titles and descriptions with keywords for better search engine ranking.
Image alt text: Adding keywords to image alt text for image SEO.
Anchor text: Using keywords in anchor text for internal linki
Different ways to promote digital marketing include social media marketing, search engine optimization, email marketing, content marketing, and influencer partnerships.
Utilize social media platforms to engage with target audience and promote products/services
Optimize website content for search engines to improve visibility and attract organic traffic
Send targeted emails to subscribers with relevant content and promotio...
Direct marketing focuses on immediate sales, while branding focuses on creating long-term customer loyalty and recognition.
Direct marketing involves direct communication with potential customers to promote products or services, often resulting in immediate sales.
Branding focuses on creating a strong, consistent image and message for a company or product to build long-term customer loyalty and recognition.
Direct marketi...
I see myself as a senior digital marketing manager leading a team of experts and implementing innovative strategies.
Leading a team of digital marketing professionals
Implementing cutting-edge digital marketing strategies
Achieving measurable results and driving business growth
Continuing to stay updated on industry trends and technologies
Engagement numbers are more essential than likes/followers as they indicate real interaction and interest.
Engagement numbers show the level of interaction and interest from the audience, which is more valuable than just likes or followers.
High engagement numbers can lead to increased brand loyalty, word-of-mouth marketing, and ultimately, conversions.
Likes and followers can be easily manipulated or bought, whereas enga...
Influencer Marketing is a form of marketing where brands collaborate with influential individuals to promote their products or services.
Involves partnering with individuals who have a large following on social media platforms
Helps brands reach a targeted audience in a more authentic way
Can include sponsored content, product placements, or endorsements
Effective in increasing brand awareness and driving sales
Examples inc...
Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram is a visual platform, making it ideal for showcasing products or services through influencers.
Instagram has a higher engagement rate compared to Facebook, making it more effective for influencer marketing.
Many influencers have a larger following on Instagram, leading to a wider reach for the campaign.
Instagram Stories and...
I applied via Company Website and was interviewed in Jan 2019. There were 4 interview rounds.
Digital marketing can be categorized into various segments based on the channels and techniques used.
Search engine optimization (SEO)
Social media marketing
Email marketing
Content marketing
Pay-per-click advertising (PPC)
Affiliate marketing
Mobile marketing
Video marketing
Yes, direct marketing focuses on immediate sales while branding focuses on long-term brand recognition and reputation.
Direct marketing aims to generate immediate sales and leads through targeted advertising and promotions.
Branding focuses on creating a strong brand identity and reputation to build customer loyalty and trust.
Direct marketing often involves personalized communication and direct response tactics like emai...
Influencer Marketing is a type of marketing that involves using influential people to promote a brand or product.
Influencer Marketing involves partnering with individuals who have a large following on social media platforms.
The goal is to leverage the influencer's reach and credibility to promote a brand or product.
Influencer Marketing can take many forms, including sponsored posts, product reviews, and endorsements.
In...
Yes, Instagram is a perfect fit for running influencer marketing campaigns over Facebook.
Instagram has a larger user base of influencers compared to Facebook.
Instagram's visual nature makes it ideal for showcasing products and services through influencers.
Instagram's engagement rate is higher than Facebook, making it more effective for influencer marketing.
Instagram's Stories feature allows for authentic and real-time ...
Different ways to promote digital marketing include social media, email marketing, SEO, PPC advertising, content marketing, and influencer marketing.
Utilize social media platforms to reach a wider audience
Create and send targeted email campaigns
Optimize website for search engines using SEO techniques
Run pay-per-click advertising campaigns on search engines and social media
Produce high-quality content to attract and eng...
Keyword optimization is done in various areas to improve search engine rankings and increase website traffic.
On-page optimization (title tags, meta descriptions, header tags, content)
Off-page optimization (anchor text, backlinks)
Local SEO (Google My Business, local keywords)
Mobile optimization (mobile-friendly website, voice search optimization)
E-commerce optimization (product titles, descriptions, categories)
Video opt...
Online marketing offers wider reach, better targeting, and cost-effectiveness compared to offline marketing.
Online marketing allows businesses to reach a larger audience through various channels such as social media, email, and search engines.
It offers better targeting options through data analysis and personalized advertising.
Online marketing is more cost-effective than traditional marketing methods like TV or print a...
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I applied via Walk-in and was interviewed in Apr 2021. There were 4 interview rounds.
I applied via Naukri.com and was interviewed in Apr 2021. There were 3 interview rounds.
I applied via Naukri.com and was interviewed before Oct 2020. There were 4 interview rounds.
I appeared for an interview before Dec 2020.
Round duration - 90 Minutes
Round difficulty - Medium
2 coding questions and 20 mcq
You are given a grid containing oranges where each cell of the grid can contain one of the three integer values:
Find the minimum time required to rot all fresh oranges in a grid.
Use Breadth First Search (BFS) to simulate the rotting process.
Track the time taken to rot all oranges and return -1 if any fresh oranges remain.
Handle edge cases like no fresh oranges or all oranges already rotten.
Consider using a queue to efficiently process adjacent oranges.
Ensure to update the grid with the new state of oranges after each second.
Given a natural number N
, return the sum of all its proper divisors.
A proper divisor of Y
is defined as a number X
such that X < Y
and Y % X = 0
.
T...
Calculate the sum of proper divisors of a given natural number.
Iterate from 1 to sqrt(N) and check for divisors
If a divisor is found, add it to the sum and also add N/divisor if it is not the same as divisor
Return the sum as the result
Round duration - 45 Minutes
Round difficulty - Medium
Technical interview
Given an array ARR
consisting of non-negative integers, rearrange the numbers to form the largest possible number. The digits within each number cannot be changed.
Rearrange the array elements to form the largest possible number by concatenating them.
Sort the array elements in a custom comparator function to get the largest number.
Convert the sorted array elements to strings and concatenate them to form the final number.
Handle cases where the numbers have the same prefix by comparing the concatenated forms.
Tip 1 : Be clear about whatever you have mentioned in resume, don't mention buzz words, because interviewer can go in depth
Tip 2 : Along with DS and Algo, if you have 3-4 months experience or internship experience, then be ready to answer scenario based technical questions like scaling the application that you developed and design concepts that can be used for improving
Tip 3 : Last but most important tip is to be calm through out the whole process ,don't loose hope if any round didn't go well ,if you have explained your thought process there is still chance to procees to next round so keep preparating for next rounds.
Tip 1 : Keep it one page resume and mention keywords which align with your technical and personal competencies.
Tip 2 : Mention 3-4 projects in the order that , project which you can explain best should be at top,then the next, and so on.
I applied via Campus Placement and was interviewed before Jun 2021. There were 3 interview rounds.
Round 1 is quit easy , only verbal ability is little bit difficult. So anyone can easy to qualify round.
I applied via Referral and was interviewed in Dec 2020. There were 3 interview rounds.
TCS
Accenture
Wipro
Cognizant