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posted on 28 Dec 2022
Search Ads are text-based ads that appear on search engine results pages. Display Ads are visual ads that appear on websites and apps.
Search Ads are targeted based on keywords and search intent
Display Ads are targeted based on demographics, interests, and behavior
Search Ads are usually more effective for direct response campaigns
Display Ads are usually more effective for brand awareness campaigns
Examples of search engi...
Facebook Pixel is a code that tracks user behavior on a website and helps in optimizing Facebook ads.
Facebook Pixel is a tracking code that can be added to a website to track user behavior.
It helps in optimizing Facebook ads by providing data on user behavior and conversions.
The Pixel can track actions such as page views, add to cart, purchases, and more.
This data can be used to create custom audiences and retargeting ...
posted on 10 Jan 2017
I was interviewed in Nov 2016.
I am a digital marketing professional with expertise in SEO, SEM, and social media marketing.
I have 5 years of experience in digital marketing.
I have successfully managed SEO campaigns and increased organic traffic by 50%.
I am proficient in Google Analytics and have used it to optimize website performance.
I have created and executed social media marketing strategies that resulted in a 30% increase in engagement.
I am co...
Digital marketing offers a wide range of opportunities to reach and engage with target audiences, track and measure results, and drive business growth.
Digital marketing allows for precise targeting and personalization of marketing messages.
It provides a cost-effective way to reach a large audience compared to traditional marketing methods.
Digital marketing enables real-time tracking and measurement of campaign performa...
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