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Synchrony
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Campaign performance can be measured through key performance indicators (KPIs) such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.
Track conversion rate to measure the percentage of users who completed a desired action after interacting with the campaign.
Monitor click-through rate to assess the percentage of users who clicked on a link or ad within the campaign.
Calcula...
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I applied via Naukri.com and was interviewed in May 2024. There were 2 interview rounds.
Excel pivot tables allow users to create computed fields using formulas.
In Excel pivot tables, computed fields are created by adding a new field with a formula.
Formulas can be simple arithmetic operations or more complex calculations.
Computed fields can be used to perform calculations on existing data in the pivot table.
Examples: calculating profit margin by dividing revenue by cost, calculating average sales per month
Precision is the ratio of correctly predicted positive observations to the total predicted positives, while recall is the ratio of correctly predicted positive observations to the all observations in actual class.
Precision focuses on the accuracy of positive predictions, while recall focuses on the proportion of actual positives that were correctly identified.
Precision = TP / (TP + FP)
Recall = TP / (TP + FN)
Example: In...
I was asked Python, sql, coding questions
Case study on how would you identify the total number of footfall on a airport
I applied via Company Website and was interviewed in Mar 2024. There was 1 interview round.
The dataset consists of customer purchase history and demographic information. Difficulties faced include data cleaning and missing values.
Dataset includes customer ID, purchase amount, purchase date, age, gender, and location.
Difficulties faced include handling missing values in the age and location columns.
Data cleaning involved removing duplicates and outliers to ensure accurate analysis.
Normalization and standardiz
Normalization and standardization are techniques used to rescale data to have a mean of 0 and a standard deviation of 1.
Normalization is the process of rescaling the data to have values between 0 and 1.
Standardization is the process of rescaling the data to have a mean of 0 and a standard deviation of 1.
Normalization is useful when the features have different ranges.
Standardization is useful when the features have diff...
I applied via campus placement at Birla Institute of Technology and Science (BITS), Pilani
Developed machine learning models to predict customer churn and optimize marketing campaigns.
Built predictive models using Python and scikit-learn
Utilized SQL to extract and manipulate data for analysis
Collaborated with cross-functional teams to implement data-driven solutions
posted on 7 Feb 2024
Model performance can be checked using various metrics such as accuracy, precision, recall, F1 score, and confusion matrix.
Split data into training and testing sets
Train the model on the training set
Evaluate the model on the testing set using metrics such as accuracy, precision, recall, F1 score, and confusion matrix
If the model performs well on the testing set, it is not overfit or underfit
If the model performs well o...
Python code for 45 mins. Pandas , group by , filtering questions
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