Snapdeal Associate Category Manager Interview Questions and Answers

Q1. Tell me about yourself
Ans. 
I am a highly motivated and detail-oriented professional with a background in marketing and a passion for category management.
• Background in marketing

• Passion for category management

• Detail-oriented

• Highly motivated
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Q1. Tell me about yourself
Ans. 
I am a highly motivated and detail-oriented professional with a background in category management and a passion for driving business growth.
• Background in category management

• Strong motivation and attention to detail

• Passion for driving business growth
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Q1. How to calculate STR
Ans. 
STR can be calculated by dividing the current period sales by the previous period sales and multiplying by 100.
• Calculate STR by dividing current period sales by previous period sales and multiplying by 100

• Formula: (Current Period Sales / Previous Period Sales) * 100

• Example: If current period sales are $10,000 and previous period sales are $8,000, STR = (10,000 / 8,000) * 100 = 125%
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Q2. How to scale up brand
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To scale up a brand, focus on increasing brand awareness, expanding distribution channels, improving product quality, and enhancing customer engagement.
• Increase brand awareness through targeted marketing campaigns and partnerships.

• Expand distribution channels by entering new markets or partnering with retailers.

• Improve product quality to attract more customers and build brand loyalty.

• Enhance customer engagement through...read more
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Q3. How to identify trends and gaps in the market
Ans. 
Identifying trends and gaps in the market involves analyzing data, conducting market research, monitoring competitors, and staying updated on industry news.
• Analyze sales data to identify patterns and trends in consumer behavior

• Conduct market research to understand customer preferences and demands

• Monitor competitors to identify gaps in the market that can be capitalized on

• Stay updated on industry news and developments t...read more
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Q1. Case study on brand Scale-up
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Q2. How to grow Brand in E-commerce with 4 Ps
Ans. 
To grow a brand in E-commerce with 4 Ps, focus on product, price, place, and promotion strategies.
• Product: Ensure high quality, unique products that meet customer needs.

• Price: Offer competitive pricing and promotions to attract customers.

• Place: Optimize online presence through strategic partnerships and platforms.

• Promotion: Utilize digital marketing, social media, and influencer collaborations to increase brand visibil
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3 rounds each based on case studies around e-commerce and previous work experience.

Q1. General exchange of experience. Followed by situation-based questions.
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Q1. Basic excel round
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Q1. General experience based
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Q1. Basic round to know about your background
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