Myntra Associate Category Manager Interview Questions, Process, and Tips

Experienced category manager with a background in retail and a passion for driving sales and profitability.

• Over 5 years of experience in category management

• Strong background in retail industry

• Proven track record of driving sales and profitability

• Skilled in data analysis and market research

• Excellent communication and negotiation skills

STR can be calculated by dividing the current period sales by the previous period sales and multiplying by 100.

• Calculate STR by dividing current period sales by previous period sales and multiplying by 100

• Formula: (Current Period Sales / Previous Period Sales) * 100

• Example: If current period sales are $10,000 and previous period sales are $8,000, STR = (10,000 / 8,000) * 100 = 125%

To scale up a brand, focus on increasing brand awareness, expanding distribution channels, improving product quality, and enhancing customer engagement.

• Increase brand awareness through targeted marketing campaigns and partnerships.

• Expand distribution channels by entering new markets or partnering with retailers.

• Improve product quality to attract more customers and build brand loyalty.

• Enhance customer engagement through...read more

Identifying trends and gaps in the market involves analyzing data, conducting market research, monitoring competitors, and staying updated on industry news.

• Analyze sales data to identify patterns and trends in consumer behavior

• Conduct market research to understand customer preferences and demands

• Monitor competitors to identify gaps in the market that can be capitalized on

• Stay updated on industry news and developments t...read more

To grow a brand in E-commerce with 4 Ps, focus on product, price, place, and promotion strategies.

• Product: Ensure high quality, unique products that meet customer needs.

• Price: Offer competitive pricing and promotions to attract customers.

• Place: Optimize online presence through strategic partnerships and platforms.

• Promotion: Utilize digital marketing, social media, and influencer collaborations to increase brand visibil