Meesho Associate Category Manager Interview Questions and Answers

Q1. Tell about your company process
Ans. 
Our company process involves thorough market research, strategic planning, supplier negotiations, and continuous performance analysis.
• Market research is conducted to identify trends, customer preferences, and competitor strategies.

• Strategic planning involves setting goals, developing action plans, and allocating resources effectively.

• Supplier negotiations are crucial for securing favorable terms, pricing, and quality s...read more
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Q1. What are your roles as a category associate?
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Roles of a category associate include analyzing market trends, managing product assortment, developing pricing strategies, and collaborating with suppliers.
• Analyze market trends to identify opportunities for growth

• Manage product assortment by selecting the right mix of products for the category

• Develop pricing strategies to maximize sales and profitability

• Collaborate with suppliers to negotiate terms and ensure product ...read more
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Q1. How would you track company p&l
Ans. 
Tracking company P&L involves monitoring revenues, expenses, and profits to assess financial performance.
• Regularly review financial statements such as income statement, balance sheet, and cash flow statement

• Analyze variances between budgeted and actual results

• Monitor key performance indicators (KPIs) related to revenue, expenses, and profitability

• Use accounting software to track transactions and generate reports

• Conduct
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Q1. Puzzles were asked, geeks for geeks puzzle
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Q2. Case study quetions were asked
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Q1. Tell me about yourself
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Experienced category manager with a background in retail and strong analytical skills.
• Over 5 years of experience in category management

• Skilled in data analysis and market research

• Successfully increased sales by 15% in previous role

• Strong negotiation skills with suppliers
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Q2. Projects that you worked on
Ans. 
Managed multiple projects including product launches, promotions, and supplier negotiations.
• Led cross-functional teams to successfully launch new products in the market

• Negotiated with suppliers to secure better pricing and terms for the company

• Developed and executed promotional campaigns to drive sales and increase brand visibility
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Q1. Previous work ex ?
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I have 5 years of experience working as a category manager in the retail industry.
• Managed product assortment and pricing strategies

• Analyzed sales data to identify trends and opportunities

• Negotiated contracts with suppliers to ensure competitive pricing

• Collaborated with marketing team to develop promotional campaigns
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Q1. Guestimates in all 3 rounds
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Q2. If you are to plan an airport in Delhi, how many runways will that have?
Ans. 
The number of runways in an airport in Delhi would depend on factors such as traffic volume, airport size, and future expansion plans.
• Consider the current and projected air traffic volume in Delhi

• Take into account the size of the airport and available land for runway construction

• Factor in future expansion plans and potential increase in air traffic

• Consult with aviation experts and authorities for recommendations
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Asked to get insights from the wholesale market of different categories. Detailed research will help in the process.

Q1. How to setup a new category
Ans. 
Setting up a new category involves market research, defining target audience, selecting products, pricing strategy, and marketing plan.
• Conduct market research to identify trends and demand

• Define target audience and their needs

• Select products that fit the category and appeal to the target audience

• Develop a pricing strategy based on competition and value proposition

• Create a marketing plan to promote the new category
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Q2. Pnl management, how to handle different KPIs
Ans. 
Managing PnL involves aligning different KPIs to overall business goals and making data-driven decisions.
• Identify key performance indicators (KPIs) that are most relevant to the category being managed

• Set specific targets for each KPI based on historical data, market trends, and business objectives

• Regularly monitor and analyze the performance of each KPI to identify areas of improvement or concern

• Adjust strategies and t...read more
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Q1. Previous work experience in depth understanding
Ans. 
I have extensive experience in category management, including analyzing market trends, developing strategies, and negotiating with suppliers.
• Managed a portfolio of products, optimizing assortment and pricing to drive sales

• Utilized data analytics to identify opportunities for growth and cost savings

• Negotiated contracts with suppliers to secure favorable terms and pricing

• Collaborated with cross-functional teams to execut
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Q2. Why are you planning to switch the job
Ans. 
Seeking new challenges and growth opportunities in a dynamic work environment.
• Looking for career advancement

• Interested in exploring new industries or categories

• Seeking a more challenging role

• Want to work for a company with a better cultural fit
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