Add office photos
Filter interviews by
RPSG Brand Manager Interview Questions and Answers
RPSG Brand Manager Interview Experiences
1 interview found
Anonymous
(1 Question)
- Q1. Tell me about yourself
Top trending discussions
Interview questions from similar companies
Selected
I applied via Company Website and was interviewed before Jun 2023. There were 2 interview rounds.
(1 Question)
- Q1. Tell me about yourself
(1 Question)
- Q1. Tested more on the technical skills around the job. Mostly behavioral questions
I applied via Approached by Company and was interviewed in Mar 2022. There were 5 interview rounds.
(1 Question)
- Q1. About work experience and interested category
(1 Question)
- Q1. Work experience related questions
Verbal, Quantitative, Reasoning, Marketing Analytics, Psychometric
(1 Question)
- Q1. Work experience related questions
Interview Preparation Tips
I applied via Approached by Company and was interviewed before May 2021. There were 3 interview rounds.
(13 Questions)
- Q1. Tell me something about yourself
- Q2. What do you know about DS group
- Q3. Why should we consider you over other candidates
- Q4. What are your key strength
- Q5. What is your weakness
- Q6. Why should we hire you
- Q7. What are your key achievements
- Q8. Where do you see yourself in next 5 years
- Q9. What is brand equity
- Ans.
Brand equity refers to the value a brand holds in the minds of consumers.
It is the perception and reputation of a brand in the market.
It is the added value a brand provides to a product or service.
It is built over time through consistent messaging, quality, and customer experience.
Examples include Apple, Coca-Cola, and Nike.
Brand equity can be measured through brand awareness, loyalty, and perceived quality.
- Q10. What is brand positioning
- Ans.
Brand positioning is the process of creating a unique image and identity for a brand in the minds of consumers.
It involves identifying the target audience and their needs
It requires understanding the competition and differentiating the brand
It involves creating a unique value proposition and messaging
It should be consistent across all marketing channels
Examples include Apple's premium and innovative image, Nike's focus
- Q11. What is brand architecture
- Ans.
Brand architecture refers to the hierarchy and relationship between a company's brands and sub-brands.
It defines the structure of a company's brand portfolio
It helps to ensure consistency and clarity in brand messaging
It can be categorized into three types: monolithic, endorsed, and freestanding
Examples include Procter & Gamble's brand architecture, which includes sub-brands such as Tide, Pampers, and Gillette
Brand arc...
- Q12. What is qualitative and quantitative research
- Ans.
Qualitative research is exploratory and subjective while quantitative research is numerical and objective.
Qualitative research involves collecting non-numerical data through methods such as interviews, focus groups, and observations.
Quantitative research involves collecting numerical data through methods such as surveys, experiments, and statistical analysis.
Qualitative research is used to gain insights and understandi...
- Q13. Have you handled any tvc
(2 Questions)
- Q1. Take us through your profile
- Q2. What are your strength
Interview Preparation Tips
- Brand Building
- Brand Management
- Positioning
- Product Management
- Atl
- Btl
Selected
I applied via Approached by Company and was interviewed before Mar 2021. There were 2 interview rounds.
(1 Question)
- Q1. About the roles and technical knowledge
(1 Question)
- Q1. Product costing and overall marketing campaigns
Selected
I applied via LinkedIn and was interviewed in Nov 2023. There was 1 interview round.
(5 Questions)
- Q1. Basic marketing
- Q2. All bcg matrix and marketing domain questions
- Q3. Marketing and sales
- Q4. All the analysis of the intership
- Q5. Segmentation Targeting and positioning
Interview Preparation Tips
Selected
I applied via Recruitment Consulltant and was interviewed before Aug 2023. There was 1 interview round.
(2 Questions)
- Q1. What are the most memorable marketing campaigns done and how did you contribute to it?
- Ans.
One of the most memorable marketing campaigns I contributed to was the 'Share a Coke' campaign.
Collaborated with cross-functional teams to develop personalized Coke bottles with customer names
Implemented social media strategies to encourage user-generated content and engagement
Analyzed consumer feedback and sales data to optimize campaign effectiveness
- Q2. Portfolio size, P&L understanding
(2 Questions)
- Q1. Why HUL is for you
- Q2. Long term goals
Interview Preparation Tips
I applied via Approached by Company and was interviewed in Mar 2022. There were 5 interview rounds.
(1 Question)
- Q1. About work experience and interested category
(1 Question)
- Q1. Work experience related questions
Verbal, Quantitative, Reasoning, Marketing Analytics, Psychometric
(1 Question)
- Q1. Work experience related questions
Interview Preparation Tips
I applied via Approached by Company and was interviewed before May 2021. There were 3 interview rounds.
(13 Questions)
- Q1. Tell me something about yourself
- Q2. What do you know about DS group
- Q3. Why should we consider you over other candidates
- Q4. What are your key strength
- Q5. What is your weakness
- Q6. Why should we hire you
- Q7. What are your key achievements
- Q8. Where do you see yourself in next 5 years
- Q9. What is brand equity
- Ans.
Brand equity refers to the value a brand holds in the minds of consumers.
It is the perception and reputation of a brand in the market.
It is the added value a brand provides to a product or service.
It is built over time through consistent messaging, quality, and customer experience.
Examples include Apple, Coca-Cola, and Nike.
Brand equity can be measured through brand awareness, loyalty, and perceived quality.
- Q10. What is brand positioning
- Ans.
Brand positioning is the process of creating a unique image and identity for a brand in the minds of consumers.
It involves identifying the target audience and their needs
It requires understanding the competition and differentiating the brand
It involves creating a unique value proposition and messaging
It should be consistent across all marketing channels
Examples include Apple's premium and innovative image, Nike's focus
- Q11. What is brand architecture
- Ans.
Brand architecture refers to the hierarchy and relationship between a company's brands and sub-brands.
It defines the structure of a company's brand portfolio
It helps to ensure consistency and clarity in brand messaging
It can be categorized into three types: monolithic, endorsed, and freestanding
Examples include Procter & Gamble's brand architecture, which includes sub-brands such as Tide, Pampers, and Gillette
Brand arc...
- Q12. What is qualitative and quantitative research
- Ans.
Qualitative research is exploratory and subjective while quantitative research is numerical and objective.
Qualitative research involves collecting non-numerical data through methods such as interviews, focus groups, and observations.
Quantitative research involves collecting numerical data through methods such as surveys, experiments, and statistical analysis.
Qualitative research is used to gain insights and understandi...
- Q13. Have you handled any tvc
(2 Questions)
- Q1. Take us through your profile
- Q2. What are your strength
Interview Preparation Tips
- Brand Building
- Brand Management
- Positioning
- Product Management
- Atl
- Btl
RPSG Interview FAQs
Tell us how to improve this page.
RPSG Interviews By Designations
- RPSG MIS Executive Interview Questions
- RPSG Assistant Engineering Manager Interview Questions
- RPSG Assistant Manager Interview Questions
- RPSG Assistant Manager HRD Interview Questions
- RPSG Assistant Manager Taxation Interview Questions
- RPSG Assistant Officer Interview Questions
- RPSG Brand Manager Interview Questions
- RPSG Finance Manager Interview Questions
- Show more
Interview Questions for Popular Designations
- Brand Executive Interview Questions
- Branch Manager Interview Questions
- Brand & Marketing Manager Interview Questions
- Assistant Brand Manager Interview Questions
- Senior Brand Manager Interview Questions
- Branch Marketing Manager Interview Questions
- Branch Head Interview Questions
- Branch Credit Manager Interview Questions
- Show more
Interview Questions from Similar Companies
Fast track your campus placements
|
Assistant Manager
23
salaries
|  ₹6 L/yr - ₹15 L/yr |
|
Area Sales Manager
12
salaries
| ₹9.5 L/yr - ₹13.2 L/yr |
|
Senior Sales Executive
11
salaries
| ₹7 L/yr - ₹10.5 L/yr |
|
Chief Manager
10
salaries
| ₹25 L/yr - ₹43 L/yr |
|
Manager
9
salaries
| ₹9.9 L/yr - ₹20 L/yr |
Apollo Hospitals
Fortis Healthcare
Max Healthcare
Narayana Health
Calculate your in-hand salary
- Home >
- Interviews >
- RPSG Interview Questions >
- RPSG Brand Manager Interview Questions
