AJIO Category Manager Interview Questions and Answers

Q1. Tell me about Swiggy Business Model ?
Ans. 
Swiggy is an online food ordering and delivery platform that connects customers with local restaurants.
• Swiggy charges a commission fee from restaurants for every order placed through their platform.

• They offer a variety of cuisines and delivery options, including express delivery and scheduled delivery.

• Swiggy also has a subscription service called Swiggy Super, which offers free delivery and other benefits for a monthly...read more
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Q1. How will you convince a restuarent for running advestising ?
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Q1. How will you onboard a restaurent who is not willing to come to any online food delivery platforms ?
Ans. 
I would try to understand their concerns and offer alternative solutions.
• Listen to their concerns and reasons for not wanting to join online platforms

• Offer alternative solutions such as creating their own website or social media presence

• Highlight the benefits of joining online platforms such as increased visibility and sales

• Provide support and guidance throughout the onboarding process

• Ensure clear communication and tra
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Reasoning and logical thinking.

Is working from home beneficial or detrimental?

Q1. Breif introduction
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Q2. Company misson, values
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Q1. Tell me about yourself?
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Easy topic with minimal interference

Q1. Basic about me and what i do
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Q2. Then how would you be a vital part of the company
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Data analytics, reading data and decision making

Problem solving, funnel issues in multiple scenarios

Q1. Goals and expectations discussion
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Q1. Previous experience
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Hackerearth, 1 hour, logical reasoning

Calls getting increased . TPC getting increased

Q1. Why choosing food tech?
Ans. 
I chose food tech because of my passion for innovation in the food industry and the opportunity to improve efficiency and sustainability.
• Passion for innovation in the food industry

• Opportunity to improve efficiency and sustainability

• Interest in the intersection of technology and food

• Excited about the potential for growth and impact in the food tech sector
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Q2. Difference between sales and marketing?
Ans. 
Sales focuses on selling products or services directly to customers, while marketing involves creating awareness and interest in those products or services.
• Sales involves direct interaction with customers to make a sale, while marketing involves creating strategies to attract and retain customers.

• Sales is more focused on closing deals and generating revenue, while marketing is focused on building brand awareness and re...read more
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Q3. What are the revenue generation methods used by Swiggy?
Ans. 
Swiggy uses various revenue generation methods including commission fees from restaurants, delivery fees from customers, and advertising partnerships.
• Commission fees from partner restaurants for every order placed through the platform

• Delivery fees charged to customers for each order delivered

• Advertising partnerships with restaurants and brands to promote their products on the platform
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Q1. What type of video test was used for the advertisement?
Ans. 
The advertisement used a split test video format to compare the effectiveness of different video versions.
• A/B testing was conducted with multiple video variations to determine which one performed best

• Each version of the video was shown to different segments of the target audience

• Metrics such as click-through rates, conversion rates, and engagement were analyzed to determine the most effective video
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Q2. What are the theoretical concepts involved in calculating total revenue?
Ans. 
Theoretical concepts involved in calculating total revenue include price elasticity, demand curve analysis, and revenue maximization.
• Price elasticity of demand: Measures how changes in price affect the quantity demanded.

• Demand curve analysis: Examines the relationship between price and quantity demanded to determine optimal pricing strategies.

• Revenue maximization: Focuses on maximizing total revenue by finding the pric...read more
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