AJIO Category Manager Interview Questions and Answers

Hackerearth, 1 hour, logical reasoning

Calls getting increased . TPC getting increased

Q1. Why choosing food tech?
Ans. 
I chose food tech because of my passion for innovation in the food industry and the opportunity to improve efficiency and sustainability.
• Passion for innovation in the food industry

• Opportunity to improve efficiency and sustainability

• Interest in the intersection of technology and food

• Excited about the potential for growth and impact in the food tech sector
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Q2. Difference between sales and marketing?
Ans. 
Sales focuses on selling products or services directly to customers, while marketing involves creating awareness and interest in those products or services.
• Sales involves direct interaction with customers to make a sale, while marketing involves creating strategies to attract and retain customers.

• Sales is more focused on closing deals and generating revenue, while marketing is focused on building brand awareness and re...read more
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Q3. What are the revenue generation methods used by Swiggy?
Ans. 
Swiggy uses various revenue generation methods including commission fees from restaurants, delivery fees from customers, and advertising partnerships.
• Commission fees from partner restaurants for every order placed through the platform

• Delivery fees charged to customers for each order delivered

• Advertising partnerships with restaurants and brands to promote their products on the platform
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Q1. What type of video test was used for the advertisement?
Ans. 
The advertisement used a split test video format to compare the effectiveness of different video versions.
• A/B testing was conducted with multiple video variations to determine which one performed best

• Each version of the video was shown to different segments of the target audience

• Metrics such as click-through rates, conversion rates, and engagement were analyzed to determine the most effective video
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Q2. What are the theoretical concepts involved in calculating total revenue?
Ans. 
Theoretical concepts involved in calculating total revenue include price elasticity, demand curve analysis, and revenue maximization.
• Price elasticity of demand: Measures how changes in price affect the quantity demanded.

• Demand curve analysis: Examines the relationship between price and quantity demanded to determine optimal pricing strategies.

• Revenue maximization: Focuses on maximizing total revenue by finding the pric...read more
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Q1. Why do you want to join swiggy?
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Q2. Sales pitch taking swiggy product in mind
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Q1. Mathematical questions
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Q1. Tell me about Swiggy Business Model ?
Ans. 
Swiggy is an online food ordering and delivery platform that connects customers with local restaurants.
• Swiggy charges a commission fee from restaurants for every order placed through their platform.

• They offer a variety of cuisines and delivery options, including express delivery and scheduled delivery.

• Swiggy also has a subscription service called Swiggy Super, which offers free delivery and other benefits for a monthly...read more
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Q1. How will you convince a restuarent for running advestising ?
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Q1. How will you onboard a restaurent who is not willing to come to any online food delivery platforms ?
Ans. 
I would try to understand their concerns and offer alternative solutions.
• Listen to their concerns and reasons for not wanting to join online platforms

• Offer alternative solutions such as creating their own website or social media presence

• Highlight the benefits of joining online platforms such as increased visibility and sales

• Provide support and guidance throughout the onboarding process

• Ensure clear communication and tra
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Q1. Can you tell me about your self
Ans. 
Experienced sales manager with a proven track record in driving revenue growth and building high-performing teams.
• 10+ years of experience in sales management

• Successfully exceeded sales targets by 20% for three consecutive years

• Led a team of 15 sales representatives and consistently coached them to achieve their goals

• Implemented effective sales strategies resulting in a 30% increase in customer acquisition

• Strong negotia...read more
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Q2. Self introduction, your name, where you belongs from and where you currently residing and about your family about your qualifications and about your job experience and job role and about hobbies and intere...read more
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Q1. What is swiggy business model?
Ans. 
Swiggy is an online food ordering and delivery platform that connects customers with local restaurants.
• Swiggy charges a commission fee from restaurants for every order placed through their platform.

• They offer a wide range of cuisines and have tie-ups with various restaurants.

• Swiggy also has its own delivery fleet to ensure timely and efficient delivery.

• They have a subscription-based loyalty program called Swiggy Super.

• ...read more
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Q2. How swiggy earns such as there are 5 different ways swiggy earns. Delivery charges Rs.20-40 per order Commission from restaurant partners 24% -28% per order Advertising Cloud kitchen Financial instituti...read more
Ans. 
Swiggy earns through delivery charges, commission from restaurant partners, advertising, cloud kitchen, and financial institutional partners.
• Swiggy charges Rs.20-40 per order as delivery charges.

• They earn a commission of 24% - 28% per order from restaurant partners.

• Swiggy earns through advertising on their platform.

• They have cloud kitchens which help them earn more revenue.

• Swiggy has financial institutional partners su...read more
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Q3. How will you onboard a restaurant who don’t wants to join?
Ans. 
To onboard a restaurant that doesn't want to join, I would focus on building trust, showcasing the benefits, addressing concerns, and offering incentives.
• Build trust by establishing a personal connection and understanding their needs

• Highlight the benefits of joining, such as increased visibility, customer reach, and potential revenue growth

• Address their concerns and objections by providing solutions and addressing any ...read more
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Q4. Will tell them about what how will they make profit after onboard as Swiggy partners
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Q5. How to convince a restaurant partners for advertisement!
Ans. 
To convince restaurant partners for advertisement, focus on the benefits of increased exposure and revenue.
• Highlight the potential increase in foot traffic and revenue from advertising

• Provide examples of successful partnerships with other restaurants

• Offer a variety of advertising options to fit their budget and needs

• Emphasize the importance of reaching a wider audience through advertising

• Provide data on the effectivene
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Q6. Tell them what they will get by advertising their business on Swiggy application
Ans. 
Advertising on Swiggy app can increase visibility, attract new customers, and boost sales.
• Increased visibility to millions of Swiggy users

• Attract new customers who are looking for food options on the app

• Boost sales by offering exclusive deals and discounts to Swiggy users

• Access to Swiggy's data analytics to track customer behavior and preferences

• Opportunity to showcase menu items and promotions through Swiggy's marketi...read more
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Q7. Do you know about Vlookup and pivot table ?
Ans. 
Yes, I am familiar with Vlookup and pivot table.
• Vlookup is a function in Excel used to search for a specific value in a table and return a corresponding value from another column.

• Pivot table is a tool used to summarize and analyze large amounts of data in Excel.

• I have used both Vlookup and pivot table extensively in my previous sales roles to analyze sales data and make informed decisions.

• For example, I have used Vlook...read more
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Q8. Yes I do know it’s actually used for data validation and keeping the date is proper manner
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Q9. Do you know about excel?
Ans. 
Yes, I am proficient in Excel.
• I am able to create and manipulate spreadsheets

• I can use formulas and functions to analyze data

• I am familiar with creating charts and graphs for data visualization
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Q10. Yes I do know it’s used for storing the data for reference
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There is 20 questions you need to answer atleast 12 questions to qualify

Q1. Excel test and vlookup and pivot table test
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Q2. Vlookup and pivot table test
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Q1. Why should we hire you?
Ans. 
I have a proven track record of exceeding sales targets and leading successful sales teams.
• I have consistently achieved or surpassed sales targets in my previous roles.

• I have successfully managed and motivated sales teams to achieve their goals.

• I have strong communication and negotiation skills, which are essential for sales management.

• I am highly organized and detail-oriented, ensuring efficient sales processes and cu...read more
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Q2. Tell them about you work and your strong in what
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Q3. How much salary do you expect?
Ans. 
I expect a competitive salary that reflects my experience and the responsibilities of the Sales Manager role.
• Research the average salary range for Sales Managers in your industry and location.

• Consider your years of experience, skills, and track record of success in sales.

• Highlight any additional responsibilities or specialized knowledge that may warrant a higher salary.

• Be prepared to negotiate and discuss benefits and ...read more
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Q4. Tell them how much you expect
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Q1. Tell me about yourself
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Q2. Tell me about your career
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Q1. How to onboard new restaurant
Ans. 
To onboard a new restaurant, we need to follow a structured process that includes training, setting up systems, and providing ongoing support.
• Create a detailed onboarding plan that covers all aspects of the restaurant's operations

• Train the restaurant staff on our products, services, and systems

• Set up the necessary equipment and software to ensure smooth operations

• Provide ongoing support and guidance to the restaurant t...read more
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Q2. How to convince a non boarded restaurant
Ans. 
To convince a non boarded restaurant, showcase the benefits of partnering with us.
• Highlight the increase in revenue and foot traffic that comes with being on our platform

• Emphasize the marketing and promotional support we provide to our partners

• Offer a trial period or special promotion to incentivize them to join

• Provide testimonials or case studies from other restaurants that have seen success with us
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Q1. Same question but different hierarchy
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Q2. Practical situation handling
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Q1. Nothing, after completing 3 rounds getting pass on all levels but still get to hear not selected, when asked about the reason, no reply
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