Realatte Digital Marketing Agency Interview Questions and Answers

Facebook ad objectives are specific goals that advertisers set for their ad campaigns on Facebook.

• Facebook ad objectives help advertisers define the purpose of their ad campaigns

• There are various ad objectives available on Facebook, such as brand awareness, lead generation, website traffic, conversions, etc.

• Each objective is designed to achieve a specific outcome and targets a specific audience

• Advertisers can choose th...read more

I will optimize search campaigns based on keywords by conducting thorough keyword research, creating targeted ad groups, and continuously monitoring and refining the campaigns.

• Conduct thorough keyword research to identify relevant and high-performing keywords

• Create targeted ad groups based on keyword themes to improve ad relevance and quality score

• Optimize ad copy and landing pages to align with the targeted keywords

• Mo...read more

There are various types of Google Campaigns, including Search, Display, Video, Shopping, and App campaigns.

• Search Campaigns: These campaigns display text ads on Google search results pages.

• Display Campaigns: These campaigns show ads on websites and apps that are part of the Google Display Network.

• Video Campaigns: These campaigns promote video content on YouTube and other Google partner sites.

• Shopping Campaigns: These c...read more

I will manage the allocated budget by carefully planning and tracking expenses to ensure maximum ROI.

• Create a detailed budget plan outlining the expected expenses and goals

• Regularly monitor and track expenses to ensure they align with the budget plan

• Identify areas where budget can be optimized or reallocated for better results

• Implement cost-effective strategies and tactics to maximize ROI

• Use analytics and data to measu...read more

My current CTC is competitive and reflects my skills and experience in content writing and social media management.

• My current CTC is INR 6,00,000 per annum.

• This includes a fixed salary along with performance bonuses.

• I have consistently met and exceeded targets, which has positively impacted my compensation.

• For example, my last role involved increasing social media engagement by 40%, leading to a bonus.