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I applied via Naukri.com and was interviewed before Nov 2021. There were 3 interview rounds.
I have 5 years of experience as a PPC Analyst and I am looking for a new opportunity to expand my skills and take on new challenges.
I have 5 years of experience as a PPC Analyst.
I am seeking a new opportunity to further develop my skills and knowledge in the field.
I am looking for new challenges and growth potential.
I want to explore different industries and work with diverse clients.
I am excited about the opportunity ...
Impression share report measures the percentage of impressions your ads received out of the total number of impressions they were eligible to receive.
Impression share report helps to identify missed opportunities for ad exposure.
It provides insights into the competition and the potential for growth.
Metrics include Search Impression Share, Display Impression Share, and Absolute Top Impression Share.
Search Impression Sha...
Impression share metrics measure the percentage of times your ads were shown out of the total number of times they could have been shown.
Impression share (IS) - the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive
Search impression share (SIS) - the percentage of impressions you received in the search network divided by the estimated number of impressions...
The marketing funnel consists of several steps that a customer goes through before making a purchase.
Awareness: The customer becomes aware of a product or service through various marketing channels.
Interest: The customer shows interest in the product or service and seeks more information.
Consideration: The customer evaluates different options and compares them.
Decision: The customer makes a decision to purchase the pro...
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
I applied via LinkedIn and was interviewed before Feb 2023. There were 3 interview rounds.
Different charts in Power BI have various use cases such as visualizing trends, comparing data, and highlighting outliers.
Bar charts are useful for comparing data across categories.
Line charts are great for showing trends over time.
Pie charts can be used to show the proportion of each category in a dataset.
Scatter plots are helpful for identifying relationships between two variables.
Gantt charts are ideal for visualizi
Query to find nth highest salary in SQL
Use the ORDER BY clause to sort the salaries in descending order
Use the DISTINCT keyword to eliminate duplicates
Use LIMIT and OFFSET to get the nth highest salary
Price Implementation Case Study. Determine the new price of a product based on a few conditions applied to other columns or parameters.
I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.
I am a highly motivated and experienced professional with a strong background in the field.
I have a Bachelor's degree in Business Administration
I have over 5 years of experience in sales and marketing
I am skilled in developing and implementing effective strategies
I have a proven track record of exceeding sales targets
I am a team player and have excellent communication skills
The last movie I watched was 'Inception'.
The movie is directed by Christopher Nolan.
It is a science fiction action film.
The plot revolves around a thief who steals corporate secrets through dream-sharing technology.
The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.
It received critical acclaim for its unique concept and visual effects.
I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
I applied via Referral and was interviewed before Sep 2022. There were 3 interview rounds.
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
Business Manager
42
salaries
| ₹5.9 L/yr - ₹15 L/yr |
Associate
27
salaries
| ₹4 L/yr - ₹8 L/yr |
Analyst
17
salaries
| ₹2.4 L/yr - ₹6 L/yr |
SEO Associate
12
salaries
| ₹3.8 L/yr - ₹7.7 L/yr |
SEO Analyst
12
salaries
| ₹3.2 L/yr - ₹4.8 L/yr |
R.R. Donnelley
Epsilon
Denave
Smollan Group