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Performics.Convonix PPC Analyst Interview Questions and Answers
Performics.Convonix PPC Analyst Interview Experiences
1 interview found
Keern R
I applied via Naukri.com and was interviewed before Nov 2021. There were 3 interview rounds.
(1 Question)
- Q1. General years of experience and your reason for looking new opportunity
- Ans.
I have 5 years of experience as a PPC Analyst and I am looking for a new opportunity to expand my skills and take on new challenges.
I have 5 years of experience as a PPC Analyst.
I am seeking a new opportunity to further develop my skills and knowledge in the field.
I am looking for new challenges and growth potential.
I want to explore different industries and work with diverse clients.
I am excited about the opportunity ...
(4 Questions)
- Q1. Google Bidding Strategies
- Ans. Give types of bidding strategies used at google with one e.g. practicle
- Q2. Impression share report and it's metrics
- Ans.
Impression share report measures the percentage of impressions your ads received out of the total number of impressions they were eligible to receive.
Impression share report helps to identify missed opportunities for ad exposure.
It provides insights into the competition and the potential for growth.
Metrics include Search Impression Share, Display Impression Share, and Absolute Top Impression Share.
Search Impression Sha...
- Q3. There are six metrics earlier check the updated and explain what each metrics in impression share mean how can we judge and analyze it and use it
- Ans.
Impression share metrics measure the percentage of times your ads were shown out of the total number of times they could have been shown.
Impression share (IS) - the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive
Search impression share (SIS) - the percentage of impressions you received in the search network divided by the estimated number of impressions...
- Q4. Different steps in marketing funnel
- Ans.
The marketing funnel consists of several steps that a customer goes through before making a purchase.
Awareness: The customer becomes aware of a product or service through various marketing channels.
Interest: The customer shows interest in the product or service and seeks more information.
Consideration: The customer evaluates different options and compares them.
Decision: The customer makes a decision to purchase the pro...
Interview Preparation Tips
Skills evaluated in this interview
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I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. What is sem in digital marketing?
- Ans.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Interview Preparation Tips
Skills evaluated in this interview
Anonymous
Interview Questionnaire
2 Questions
- Q1. Little discussion on my project
- Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
- Ans.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
Interview Preparation Tips
Experience: They did not expect any code in this round. An algo or pseudo code is fine.
1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step
a) Filling vessel with water
b) Emptying vessel
c) Pouring water from one vessel to another vessel.
2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.
eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.
Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001
r2- 00100
r3- 01010
r4- 00110
r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.
A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.
If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.
College Name: IIT GANDHINAGAR
Selected
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
(3 Questions)
- Q1. Tell me abt yourself
- Q2. Platforms knowledge and process related questions
- Q3. Explain metrics used in Digital marketing's and main KPI
- Ans.
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
Interview Preparation Tips
Skills evaluated in this interview
abishek saju
(1 Question)
- Q1. Why do you want to work here
(1 Question)
- Q1. Explain your previous work experience
Selected
I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
(2 Questions)
- Q1. Introduce yourself
- Q2. Whats your role and responsibilities
I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.
(2 Questions)
- Q1. Tell me about yourself
- Ans.
I am a highly motivated and experienced professional with a strong background in the field.
I have a Bachelor's degree in Business Administration
I have over 5 years of experience in sales and marketing
I am skilled in developing and implementing effective strategies
I have a proven track record of exceeding sales targets
I am a team player and have excellent communication skills
- Q2. Last movie you have watched
- Ans.
The last movie I watched was 'Inception'.
The movie is directed by Christopher Nolan.
It is a science fiction action film.
The plot revolves around a thief who steals corporate secrets through dream-sharing technology.
The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.
It received critical acclaim for its unique concept and visual effects.
Interview Preparation Tips
Selected
I applied via LinkedIn and was interviewed before Feb 2023. There were 3 interview rounds.
(3 Questions)
- Q1. Questions were on Power BI, SQL, Python
- Q2. Explain the use cases of different charts in Power BI?
- Ans.
Different charts in Power BI have various use cases such as visualizing trends, comparing data, and highlighting outliers.
Bar charts are useful for comparing data across categories.
Line charts are great for showing trends over time.
Pie charts can be used to show the proportion of each category in a dataset.
Scatter plots are helpful for identifying relationships between two variables.
Gantt charts are ideal for visualizi
- Q3. Write a query to find nth highest salary in SQL?
- Ans.
Query to find nth highest salary in SQL
Use the ORDER BY clause to sort the salaries in descending order
Use the DISTINCT keyword to eliminate duplicates
Use LIMIT and OFFSET to get the nth highest salary
Price Implementation Case Study. Determine the new price of a product based on a few conditions applied to other columns or parameters.
(1 Question)
- Q1. Generic resume review and questions about past work experience. There were a few questions about drawing actionable insights based on data analysis.
Skills evaluated in this interview
Lavish Gupta
Selected
I applied via Referral
(2 Questions)
- Q1. How do you plan campaigns for your client
- Q2. How to allocate budgets to a campaign?
- Ans.
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
Interview Preparation Tips
Selected
I applied via Referral and was interviewed before Sep 2022. There were 3 interview rounds.
(1 Question)
- Q1. Related to question on leaving current job
(1 Question)
- Q1. Technical & on page seo
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