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I applied via campus placement at Ramrao Adik Institute of Technology, Navi Mumbai and was interviewed before Oct 2023. There were 3 interview rounds.
Aptitude test were based on Logical reasoning, Quantitative analysis & Data Interpretation
In Group Discussion topic a topic was allotted to 6-8 people.
Paid ads are online advertisements that businesses pay for to promote their products or services on various platforms.
Paid ads can appear on search engines like Google, social media platforms like Facebook and Instagram, and websites through display advertising.
Businesses bid on keywords or target specific demographics to have their ads displayed to relevant audiences.
Examples of paid ads include Google Ads, Facebook A...
SEA ads refer to Search Engine Advertising ads that appear on search engine results pages.
SEA ads are paid advertisements that appear at the top or bottom of search engine results pages.
They are typically labeled as 'Ad' to distinguish them from organic search results.
Advertisers bid on keywords relevant to their target audience to have their ads displayed when those keywords are searched.
Examples of SEA ads include Go
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I applied via Campus Placement and was interviewed in Nov 2024. There were 3 interview rounds.
It is easy to solve and understand.
Simple to solve and easy to calculate
I was interviewed in Jul 2024.
Case study was given
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
I applied via Recruitment Consulltant and was interviewed before Apr 2022. There were 3 interview rounds.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
45 min very easy MCQ test on hacker rank covering aptitude , MySQL and MS Excel topics.
I was interviewed before Mar 2023.
CTR stands for Click-Through Rate in digital media marketing.
CTR is a metric used to measure the success of an online advertising campaign.
It is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions) and multiplying by 100.
For example, if an ad received 100 clicks and 10,000 impressions, the CTR would be 1%.
A higher CTR indicates that the ad is resonating well with th
Quality score is a metric used to evaluate the quality of something, often used in advertising to measure the relevance and performance of ads.
Quality score is typically used in online advertising platforms like Google Ads to measure the relevance and performance of ads.
It is based on factors such as click-through rate, ad relevance, and landing page experience.
Improving quality score involves optimizing ad content, ta...
Keywords to type in Google for visiting London
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London hotels
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London weather
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