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NielsenIQ

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30+ LBS Tools Interview Questions and Answers

Updated 18 Nov 2024

Q1. Who are the clients of Nielsen?

Ans.

Nielsen's clients are primarily companies in the media and consumer goods industries.

  • Media companies such as NBCUniversal, CBS, and ESPN

  • Consumer goods companies such as Procter & Gamble, Coca-Cola, and Nestle

  • Retailers such as Walmart and Target

  • Advertising agencies

  • Government organizations

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Q2. Coding for Development/Automation

Ans.

Coding for development/automation involves writing efficient and scalable code to automate tasks and improve processes.

  • Understand the problem and identify the best approach for automation

  • Write clean and modular code that is easy to maintain and update

  • Use appropriate tools and frameworks to streamline development

  • Test thoroughly to ensure reliability and accuracy

  • Continuously optimize and improve the automation process

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Q3. What does Nielsen do?

Ans.

Nielsen is a global measurement and data analytics company that provides insights into consumer behavior and media consumption.

  • Nielsen measures and analyzes consumer behavior and media consumption across various platforms

  • They provide data and insights to help companies make informed decisions about their marketing and advertising strategies

  • Nielsen also offers services related to audience measurement, advertising effectiveness, and product innovation

  • Their clients include media...read more

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Q4. What is the expected CTC?

Ans.

The expected CTC is negotiable based on the candidate's experience, skills, and the company's budget.

  • CTC depends on the candidate's level of experience and skills.

  • Negotiation is possible based on the company's budget.

  • Market research can provide insights into industry standards for CTC.

  • Consider benefits and perks in addition to the base salary.

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Q5. Duplicate in array

Ans.

Find duplicates in an array of strings.

  • Iterate through the array and use a hash set to keep track of seen elements.

  • If an element is already in the hash set, it is a duplicate.

  • Example: ['apple', 'banana', 'apple', 'orange'] should return 'apple' as a duplicate.

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Q6. Reverse of sentence

Ans.

The reverse of a sentence is the words in the sentence in reverse order.

  • Split the sentence into words

  • Reverse the order of the words

  • Join the words back together

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Q7. How do you prepare schedule for prepaid related GL for reconciliation backup.

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Q8. Digference between data science and data analytics

Ans.

Data science focuses on extracting insights and building models from data, while data analytics focuses on analyzing and interpreting data to make informed decisions.

  • Data science involves using statistical techniques and machine learning algorithms to extract insights and patterns from large datasets.

  • Data analytics involves analyzing data to understand trends, patterns, and correlations to support decision-making.

  • Data science is more focused on predictive modeling and buildin...read more

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Q9. What are the types of methodologies

Ans.

Types of methodologies include qualitative, quantitative, mixed methods, and action research.

  • Qualitative methodology focuses on understanding human behavior and experiences through methods like interviews and observations.

  • Quantitative methodology involves collecting numerical data and analyzing it statistically.

  • Mixed methods combine qualitative and quantitative approaches to provide a comprehensive understanding of a research topic.

  • Action research involves actively engaging w...read more

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Q10. What do you know about NielsenIQ?

Ans.

NielsenIQ is a global measurement and data analytics company that provides insights into consumer behavior and market trends.

  • NielsenIQ offers a range of services including market research, media measurement, and consumer behavior analysis.

  • The company uses advanced data analytics and technology to provide clients with actionable insights.

  • NielsenIQ operates in over 100 countries and works with leading brands across various industries.

  • Some of the company's popular products inclu...read more

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Q11. How to iterate effectively in dataset . What projects have you worked on.

Ans.

Iterating effectively in a dataset involves understanding the data structure, setting clear objectives, using appropriate tools, and analyzing results.

  • Understand the data structure and variables before starting the iteration process.

  • Set clear objectives and define the criteria for success to guide the iteration.

  • Use appropriate tools such as programming languages or statistical software to efficiently iterate through the dataset.

  • Analyze the results of each iteration to make in...read more

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Q12. Do you have experience in sentiment analysis

Ans.

Yes, I have experience in sentiment analysis.

  • I have worked on sentiment analysis projects using natural language processing techniques.

  • I am familiar with tools like NLTK, TextBlob, and VADER for sentiment analysis.

  • I have experience in analyzing social media data to determine sentiment towards a brand or product.

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Q13. What is process of account payable?

Ans.

Accounts Payable process involves receiving, verifying, and processing invoices for payment.

  • Receive invoices from vendors

  • Verify the accuracy of the invoice details

  • Match the invoice with purchase order and goods receipt

  • Code the invoice with appropriate account and cost center

  • Obtain approval for payment

  • Process payment and update the accounting records

  • Maintain vendor records and resolve any discrepancies

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Q14. What is primary research

Ans.

Primary research involves collecting data directly from original sources.

  • Involves collecting data directly from original sources

  • Can include surveys, interviews, observations, and experiments

  • Helps in obtaining specific and targeted information

  • Often more time-consuming and expensive compared to secondary research

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Q15. write MySQL query to find employee with 2nd Highest salary

Ans.

Use MySQL query with ORDER BY and LIMIT to find employee with 2nd highest salary.

  • Use ORDER BY salary DESC to sort salaries in descending order

  • Use LIMIT 1,1 to skip the highest salary and get the second highest salary

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Q16. Architecture development process

Ans.

Architecture development process involves designing, planning, and implementing the structure of a system or software.

  • Identifying requirements and constraints

  • Creating architectural design

  • Evaluating design choices

  • Implementing the architecture

  • Testing and validating the architecture

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Q17. What is stored procdedure?

Ans.

Stored procedure is a precompiled collection of SQL statements that can be executed by calling the procedure name.

  • Stored procedures are used to encapsulate and group SQL code for reuse and performance optimization.

  • They can accept input parameters and return output parameters.

  • Stored procedures can be called from applications or other stored procedures.

  • They are stored in the database and can be executed multiple times without recompilation.

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Q18. How to recognise revenue ?

Ans.

Revenue recognition is the process of identifying and recording revenue earned by a company.

  • Revenue is recognized when it is earned and realizable

  • Revenue is earned when goods or services are delivered

  • Revenue is realizable when payment is expected

  • Revenue is recognized at the fair value of the consideration received or receivable

  • Revenue recognition principles vary by industry and accounting standards

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Q19. System design of ecommerce platform

Ans.

Designing an ecommerce platform involves creating a scalable and secure system to handle transactions and user data.

  • Consider the architecture of the system, including front-end, back-end, and database layers.

  • Ensure the platform can handle high traffic and large amounts of data.

  • Implement security measures to protect user data and prevent fraud.

  • Integrate with payment gateways and shipping providers.

  • Provide a user-friendly interface for browsing and purchasing products.

  • Implement...read more

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Q20. Any project in store space management

Ans.

Yes

  • Store space management involves optimizing the layout and organization of a retail space to maximize efficiency and profitability.

  • It includes tasks such as determining the placement of products, fixtures, and signage, analyzing customer flow and behavior, and implementing strategies to improve space utilization.

  • Examples of projects in store space management could include redesigning the layout of a store to improve product visibility and accessibility, implementing a plano...read more

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Q21. What do you know about SPSS?

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Q22. What do you mean by accruals?

Ans.

Accruals refer to expenses that have been incurred but not yet paid, or revenue that has been earned but not yet received.

  • Accruals are used to match expenses with revenues in the same accounting period.

  • They are recorded as adjusting entries in the financial statements.

  • Examples include accrued salaries, interest payable, and accounts receivable.

  • Accruals help provide a more accurate representation of a company's financial position and performance.

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Q23. How to react angry cutomer

Ans.

Stay calm, listen actively, empathize, apologize, offer solutions, follow up.

  • Stay calm and composed

  • Listen actively to understand their concerns

  • Empathize with their situation

  • Apologize for any inconvenience caused

  • Offer solutions to address their issues

  • Follow up to ensure their satisfaction

  • Example: 'I understand that you are frustrated, let's work together to find a solution.'

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Q24. Experience in the Spaceman product

Ans.

I have extensive experience with the Spaceman product.

  • I have been using the Spaceman product for the past five years.

  • During my time as a manager at XYZ Company, I successfully implemented the Spaceman product to streamline our inventory management process.

  • I have attended multiple training sessions and workshops to enhance my knowledge and skills in using the Spaceman product.

  • I have also trained and mentored my team members on how to effectively utilize the Spaceman product.

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Q25. What are the joins

Ans.

Joins are used in databases to combine rows from two or more tables based on a related column between them.

  • Joins are used to retrieve data from multiple tables based on a related column between them

  • Common types of joins include INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL JOIN

  • INNER JOIN returns rows when there is at least one match in both tables

  • LEFT JOIN returns all rows from the left table and the matched rows from the right table

  • RIGHT JOIN returns all rows from the right ta...read more

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Q26. how to optimize pyspark

Ans.

Optimizing PySpark involves tuning configurations, using efficient transformations/actions, and leveraging caching.

  • Tune PySpark configurations for optimal performance (e.g. adjusting memory settings, parallelism)

  • Use efficient transformations/actions to minimize unnecessary data shuffling (e.g. using narrow transformations like map instead of wide transformations like groupByKey)

  • Leverage caching to persist intermediate results in memory for faster access

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Q27. What is your expected CTC

Ans.

My expected CTC is negotiable based on the role, responsibilities, and benefits offered.

  • My expected CTC is based on industry standards and my level of experience.

  • I am open to discussing the salary range during the interview process.

  • I am looking for a competitive salary package that aligns with my skills and qualifications.

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Q28. How will you cleanup disk

Ans.

To cleanup disk, you can use disk cleanup tools, delete unnecessary files, uninstall unused programs, and empty the recycle bin.

  • Use disk cleanup tools like Disk Cleanup in Windows or CleanMyMac in macOS to remove temporary files and other unnecessary data

  • Delete unnecessary files and folders that are taking up space on the disk

  • Uninstall unused programs or applications to free up disk space

  • Empty the recycle bin to permanently delete files and free up space

  • Consider moving large ...read more

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Q29. How to handle Sev1

Ans.

Sev1 issues should be addressed immediately and with high priority to minimize impact on users.

  • Acknowledge the Sev1 issue and communicate it to the relevant stakeholders

  • Gather all necessary information to understand the root cause of the issue

  • Implement a temporary workaround if possible to mitigate the impact on users

  • Engage necessary resources to resolve the Sev1 issue as quickly as possible

  • Provide regular updates to stakeholders until the Sev1 issue is fully resolved

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Q30. what is branch in git

Ans.

A branch in git is a separate line of development that allows you to work on features or fixes without affecting the main codebase.

  • Branches allow for parallel development

  • They can be created, switched between, merged, and deleted

  • Common branches include master, develop, feature branches, and release branches

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Q31. difference between list and set

Ans.

List is an ordered collection of elements with duplicates allowed, while set is an unordered collection of unique elements.

  • List maintains the order of elements, while set does not guarantee any specific order.

  • List allows duplicate elements, while set does not allow duplicates.

  • Example: List - [1, 2, 3, 1], Set - {1, 2, 3}

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Q32. Logical implementation of set theory

Ans.

Set theory is a branch of mathematical logic that studies sets, which are collections of objects.

  • Set theory deals with the study of sets and their properties.

  • Sets can be defined by listing their elements or by using set-builder notation.

  • Operations on sets include union, intersection, and complement.

  • Venn diagrams are often used to visualize relationships between sets.

  • Set theory forms the foundation of many branches of mathematics, including calculus and probability theory.

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Q33. explain SOLID principles

Ans.

SOLID principles are a set of five design principles in object-oriented programming to make software designs more understandable, flexible, and maintainable.

  • S - Single Responsibility Principle: A class should have only one reason to change.

  • O - Open/Closed Principle: Software entities should be open for extension but closed for modification.

  • L - Liskov Substitution Principle: Objects of a superclass should be replaceable with objects of its subclasses without affecting the func...read more

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Q34. Ticketing system design

Ans.

Ticketing system design involves creating a platform for users to submit, track, and resolve issues or requests.

  • Design a user-friendly interface for submitting tickets

  • Implement a system for assigning tickets to appropriate teams or individuals

  • Include features for tracking ticket status and communication with users

  • Consider scalability and performance of the system

  • Integrate with other tools or systems for seamless workflow

  • Examples: Zendesk, Jira, ServiceNow

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Q35. Design a REST API

Ans.

Design a REST API for a backend Java developer

  • Define the resources and endpoints

  • Use HTTP methods like GET, POST, PUT, DELETE

  • Implement authentication and authorization

  • Use JSON for data exchange

  • Include error handling and status codes

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