NielsenIQ Research Analyst Interview Questions, Process, and Tips

Q1. What is stored procdedure?
Ans. 
Stored procedure is a precompiled collection of SQL statements that can be executed by calling the procedure name.
• Stored procedures are used to encapsulate and group SQL code for reuse and performance optimization.

• They can accept input parameters and return output parameters.

• Stored procedures can be called from applications or other stored procedures.

• They are stored in the database and can be executed multiple times wi
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Q2. What are the joins
Ans. 
Joins are used in databases to combine rows from two or more tables based on a related column between them.
• Joins are used to retrieve data from multiple tables based on a related column between them

• Common types of joins include INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL JOIN

• INNER JOIN returns rows when there is at least one match in both tables

• LEFT JOIN returns all rows from the left table and the matched rows from th...read more
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Multiple choice with quantitative and verbal section

Two groups were created with 1 topic thrown at each group and 1 minute to prepare

Q1. What are the types of methodologies
Ans. 
Types of methodologies include qualitative, quantitative, mixed methods, and action research.
• Qualitative methodology focuses on understanding human behavior and experiences through methods like interviews and observations.

• Quantitative methodology involves collecting numerical data and analyzing it statistically.

• Mixed methods combine qualitative and quantitative approaches to provide a comprehensive understanding of a r...read more
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Q2. What is primary research
Ans. 
Primary research involves collecting data directly from original sources.
• Involves collecting data directly from original sources

• Can include surveys, interviews, observations, and experiments

• Helps in obtaining specific and targeted information

• Often more time-consuming and expensive compared to secondary research
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A demo case study is provided which can range anything from brand track, Acceptor Rejector Study or other adhocs.

Q1. Technical round is conducted where in interview questions mostly revolve around case study
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Q2. Eg: Basic question regarding market research. what is market research. what is quantitative research. What actionable insights would you recommend to brand A (case study related)
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Q1. One on one round with the director which involves question like, why market research. why you want to work in quantitative research only.
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Not very hard. Speed test

Q1. Case study for data interpretation
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