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Mars Sales & Marketing Interview Questions and Answers
Mars Sales & Marketing Interview Experiences
1 interview found
I applied via Campus Placement
XYZ is successful enterprise in diamond business catering to Europe market. The excavation and mining facility were located in South Africa and polishing facility was in North America. The enterprise was planning to expand by acquiring new mines in Africa. We had two options- acquire new warehouse in South American state or use existing warehouse (which may incur cost of renewal of license). Roles - Finance Manager, Sales Head, Operation Incharge etc.
(3 Questions)
- Q1. Tell me something about yourself that is not on your CV.
- Q2. What do you know about us?
- Q3. What is unique in our company's marketing strategy compared to peers?
- Ans.
Our company's marketing strategy focuses on personalized customer experiences and utilizing social media influencers.
We prioritize creating unique and personalized experiences for our customers
We collaborate with social media influencers to reach a wider audience and increase brand awareness
We use data-driven insights to optimize our marketing campaigns
We prioritize building long-term relationships with our customers r
Interview Preparation Tips
RG came as a handy last-moment brush-up.
Answer patiently, understand what the interviewer is looking for
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Sales & Marketing Interview Questions & Answers
Hindustan Unilever
Divyanshu Choudhary
posted on 18 Dec 2015
I applied via Walk-in
Interview Questionnaire
5 Questions
- Q1. TELL ME ABOUT YOURSELF
- Ans.
I am a driven and creative sales and marketing professional with a passion for building relationships and achieving results.
I have experience in developing and executing successful marketing campaigns
I am skilled in identifying and targeting key audiences
I have a proven track record of exceeding sales targets
I am a strong communicator and relationship builder
I am adaptable and thrive in fast-paced environments
- Q2. WHY SALES AND MARKETING
- Ans.
Sales and marketing are essential for business growth and success.
Sales and marketing help to increase brand awareness and attract new customers.
They also help to retain existing customers and build long-term relationships.
Effective sales and marketing strategies can lead to increased revenue and profitability.
Sales and marketing teams work together to identify customer needs and provide solutions.
They also analyze mar...
- Q3. DEVELOP A GTM STRATEGY FOR BQC IN INDIA
- Ans.
Develop a GTM strategy for BQC in India.
Conduct market research to identify target audience and competition
Create a strong brand image and messaging
Establish partnerships with local distributors and retailers
Leverage digital marketing channels to reach a wider audience
Offer competitive pricing and promotions
Provide excellent customer service to build brand loyalty
- Q4. DEVELOP A STRATEGY TO INCREASE WOMEN VIEWERSHIP OF CRICKET
- Ans.
Develop a strategy to increase women viewership of cricket.
Partner with women's organizations to promote cricket as a sport for women
Create targeted advertising campaigns that appeal to women
Offer promotions and discounts for women's cricket events
Provide female commentators and analysts for cricket broadcasts
Host women's cricket clinics and tournaments to encourage participation
Collaborate with female influencers to p
- Q5. WHAT ARE YOUR BEST AND WORST ADS?
- Ans.
My best ad was a social media campaign that went viral and increased sales by 50%. My worst ad was a print ad that had a confusing message and no clear call-to-action.
Best ad: social media campaign that went viral and increased sales by 50%
Worst ad: print ad with confusing message and no clear call-to-action
Best ad had clear messaging and engaging visuals
Worst ad lacked a clear message and did not drive sales
Best ad ut...
Interview Preparation Tips
Experience: Freshers to an MBA college are the greatest assets for sales & marketing companies. So I was shortlisted based on my academic background, extra curricular activities, PORs and also since I was a fresher.
Tips: Just build up your CV in a format so that your achievements stand out and a balance appears between academics and extra curricular activities.
Round: Group Discussion
Experience: IT WAS A GOOD GD AND VARIOUS POINTS RELATED TO CULTURE, PLACEMENTS AND EDUCATION SYSTEM OF IIM CALCUTTA WERE DISCUSSED. 8 MEMBERS WERE THERE IN MY GROUP. 20 MINUTES OF HEALTHY DISCUSSION. HAD TO COME UP WITH A DECISION.
Tips: JUST KEEP YOUR CALM AND SPEAK 2-3 NEW POINTS AND MAKE SURE YOU DON'T UNNECESSARILY INTERRUPT PEOPLE.
Round: Technical Interview
Experience: It was a properly balanced interview with both technical and personal questions. As I had quizzing and cricket in my CV, I was asked to develop GTM strategies for both in different scenarios. Also ad interpretation was asked which I was able to reply without any issues. So was a good interview
Tips: Just keep your calm and understand the questions carefully and then answer to them. Prepare your technicals well for sales & marketing like STP, 4P, 5C and GTM.
General Tips: Just be cool you will get through
Skills: Technical Skills, 1)communication
College Name: IIM Calcutta
Motivation: Best marketing firm
I applied via Campus Placement
Role of celebrities in modern advertising.
(6 Questions)
- Q1. Tell me something about yourself.
- Q2. Which genre do u like in quizzing?
- Q3. Tell me one particular moment that you liked in Mahabharata.
- Q4. Give a strategy to revive the drop in sales of Milkybar.
- Ans.
Introduce new flavors and packaging, target younger audience through social media and influencer marketing.
Introduce new flavors and packaging to attract customers
Target younger audience through social media and influencer marketing
Collaborate with popular influencers to promote Milkybar on social media
Offer discounts and promotions to encourage sales
Conduct market research to identify customer preferences and trends
Im...
- Q5. Tell me about an inappropriate brand ambassador choice by a company.
- Q6. Why Sachin Tendulkar is considered to be a powerhouse?
(5 Questions)
- Q1. Do you know who's the market leader when it comes to coffee?
- Ans.
Starbucks is the market leader in coffee.
Starbucks has the largest market share in the coffee industry.
They have over 30,000 stores worldwide.
Their brand is recognized globally and is associated with high-quality coffee.
Other major players in the market include Dunkin' Donuts, McDonald's, and Tim Hortons.
- Q2. What can be done to become the market leader?
- Ans.
To become a market leader, a company needs to focus on innovation, customer satisfaction, and effective marketing strategies.
Invest in research and development to create innovative products or services
Provide exceptional customer service to build brand loyalty
Develop and execute effective marketing campaigns to increase brand awareness
Monitor and analyze market trends to stay ahead of competitors
Offer competitive prici...
- Q3. Do you think Shilpa Shetty will be a good choice for roping in for herbal baby products?
- Ans.
Yes, Shilpa Shetty can be a good choice for herbal baby products.
Shilpa Shetty is a popular celebrity and has a huge fan following.
She is known for her fitness and wellness regime, which aligns with herbal products.
Her association with the brand can increase its visibility and credibility.
However, it is important to ensure that the products are safe and effective for babies.
A thorough research and testing should be don
- Q4. Should we be worried about the negative review on Amazon for our new product Nescafe e?
- Ans.
Negative reviews on Amazon can impact sales, but it's important to address the issues and improve the product.
Negative reviews can deter potential customers from purchasing the product
Addressing the issues mentioned in the review can improve the product and prevent future negative reviews
Monitoring and responding to reviews can show customers that the company values their feedback
Positive reviews can outweigh the negat...
- Q5. Which is your favorite brand?
Interview Preparation Tips
• Highlight the thing you're most passionate about.
I applied via Walk-in and was interviewed before Dec 2019. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. Why did you want to work with us
Interview Preparation Tips
I applied via Referral and was interviewed in Aug 2021. There were 2 interview rounds.
(5 Questions)
- Q1. What are your salary expectations?
- Q2. Share details of your previous job.
- Q3. What is your family background?
- Q4. What are your strengths and weaknesses?
- Q5. Tell me about yourself.
Interview Preparation Tips
I applied via Campus Placement
GD: Should CSR be the mandate of corporations?
(2 Questions)
- Q1. If you were Amazon, what business opportunity would you leverage in India?
- Q2. If you were PM of the country, what policy would you implement? What have you done during your college life?
(1 Question)
- Q1. CV and HR based – specific to my background.
Interview Preparation Tips
2. Internet – mainly information about the company.
I applied via Naukri.com and was interviewed in May 2021. There were 3 interview rounds.
Interview Questionnaire
2 Questions
- Q1. What is the tuf thing in market
- Ans.
The tough thing in the market refers to a product or service that is highly competitive and challenging to sell.
The tough thing in the market can be a product with a lot of competitors and limited differentiation.
It can also refer to a market with high barriers to entry and intense competition.
Examples include smartphones, where numerous brands compete for market share, or the airline industry with its fierce competiti
- Q2. Trust
Interview Preparation Tips
I applied via Walk-in and was interviewed before Mar 2020. There were 3 interview rounds.
Interview Questionnaire
1 Question
- Q1. I have no question
Interview Preparation Tips
I applied via Campus Placement
Has the Modi government created the impact that it promised to?
(8 Questions)
- Q1. Tell me about yourself.
- Q2. Share about your work experience.
- Q3. Why do you want to join sales and marketing when you are in the consulting club of IIML? Is it because you didn't get into any day zero companies?
- Q4. Tell me your favorite brand.
- Q5. Why is it your favorite?
- Q6. Which is your favorite ad of Bru?
- Q7. Why were you interested in social sector?
- Q8. Do you have any questions for me?
Tell me about yourself.
Why you chose HUL? Why Sales & Marketing?
What would you prefer if two options are given- to increase the quantity by 100 MG and price dove at 70 or reduce the quantity and price it lower than now, somewhere around 40?
If I give you 10 crores, how do you plan on spending it. You can do anything with it. Give me the action steps. You could even travel round the world.
Interview Preparation Tips
• Mock GDs/PIs
majid khan
(1 Question)
- Q1. Parsonal details and work experience
Interview Preparation Tips
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