Purview Interview Questions and Answers

Programmatic advertising ecosystem is a complex network of players and technologies that enable automated buying and selling of digital ad inventory.

• The ecosystem includes advertisers, publishers, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad networks.

• Programmatic advertising uses real-time bidding (RTB) to automate the buying and selling of ad inventory.

• Data is a critical component of programmatic advertisi...read more

GTM stands for Google Tag Manager, a tool for managing website tags. DV360 is a demand-side platform for programmatic advertising.

• GTM is used for managing website tags, such as tracking codes and pixels.

• DV360 is a demand-side platform used for programmatic advertising, allowing advertisers to buy ad inventory across multiple ad exchanges.

• GTM is primarily used for tracking and managing website data, while DV360 is used for buying and optimizing digital ad campaigns.

• GTM is more...read more

Different programmatic buy types include open auction, private marketplace, programmatic direct, and preferred deals.

• Open auction: Real-time bidding on ad inventory available to multiple buyers.

• Private marketplace: Invitation-only auctions where premium inventory is sold to select buyers.

• Programmatic direct: Directly buying ad inventory from publishers through automated platforms.

• Preferred deals: Negotiated deals between buyers and sellers for specific inventory at fixed pric...read more

Programmatic advertising is automated buying and selling of online advertising space in real-time auctions.

• Uses algorithms to target specific audiences

• Real-time bidding for ad space

• Optimizes campaigns based on performance data

• Examples: Google Ads, Facebook Ads, DSPs

While is a loop statement used for iterating over a block of code until a condition is met. Having is a clause used in SQL to filter results based on a condition.

• While is used in programming languages like Python, Java, etc. to execute a block of code repeatedly until a condition is true.

• Having is used in SQL to filter results based on a condition that is applied to a group created by the GROUP BY clause.

• While loops can be infinite if the condition is never met, whereas Havin...read more

A pixel is a small piece of code placed on a website to track user behavior, while GTM (Google Tag Manager) is a tool used to manage and deploy marketing tags on a website.

• Pixel is a tracking code placed on a website to collect data on user interactions.

• GTM is a tool that simplifies the process of adding and updating tags on a website without needing to edit the website's code directly.

• Pixels are commonly used for tracking conversions, retargeting users, and measuring the eff...read more