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Kinesso Interview Questions and Answers
7 Interview questions
Different programmatic buy types include open auction, private marketplace, programmatic direct, and preferred deals.
Open auction: Real-time bidding on ad inventory available to multiple buyers.
Private marketplace: Invitation-only auctions where premium inventory is sold to select buyers.
Programmatic direct: Directly buying ad inventory from publishers through automated platforms.
Preferred deals: Negotiated deals ...
Programmatic advertising is automated buying and selling of online advertising space in real-time auctions.
Uses algorithms to target specific audiences
Real-time bidding for ad space
Optimizes campaigns based on performance data
Examples: Google Ads, Facebook Ads, DSPs
While is a loop statement used for iterating over a block of code until a condition is met. Having is a clause used in SQL to filter results based on a condition.
While is used in programming languages like Python, Java, etc. to execute a block of code repeatedly until a condition is true.
Having is used in SQL to filter results based on a condition that is applied to a group created by the GROUP BY clause.
While loo...
A pixel is a small piece of code placed on a website to track user behavior, while GTM (Google Tag Manager) is a tool used to manage and deploy marketing tags on a website.
Pixel is a tracking code placed on a website to collect data on user interactions.
GTM is a tool that simplifies the process of adding and updating tags on a website without needing to edit the website's code directly.
Pixels are commonly used for...
GTM stands for Google Tag Manager, a tool for managing website tags. DV360 is a demand-side platform for programmatic advertising.
GTM is used for managing website tags, such as tracking codes and pixels.
DV360 is a demand-side platform used for programmatic advertising, allowing advertisers to buy ad inventory across multiple ad exchanges.
GTM is primarily used for tracking and managing website data, while DV360 is ...
Programmatic advertising ecosystem is a complex network of players and technologies that enable automated buying and selling of digital ad inventory.
The ecosystem includes advertisers, publishers, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad networks.
Programmatic advertising uses real-time bidding (RTB) to automate the buying and selling of ad i...
Joins are used to combine data from two or more tables based on a related column.
Joins are used to retrieve data from multiple tables in a single query.
Common types of joins include inner join, left join, right join, and full outer join.
Joins are typically performed using the JOIN keyword and specifying the columns to join on.
Example: SELECT * FROM table1 JOIN table2 ON table1.column = table2.column;
Joins can also...
Kinesso Interview Experiences
6 interviews found
Anonymous
I applied via Recruitment Consulltant and was interviewed in May 2024. There were 2 interview rounds.
It was good...they ask around everything
(5 Questions)
- Q1. What is gtm, what is difference b/w dv360 and gtm.
- Ans.
GTM stands for Google Tag Manager, a tool for managing website tags. DV360 is a demand-side platform for programmatic advertising.
GTM is used for managing website tags, such as tracking codes and pixels.
DV360 is a demand-side platform used for programmatic advertising, allowing advertisers to buy ad inventory across multiple ad exchanges.
GTM is primarily used for tracking and managing website data, while DV360 is used ...
- Q2. What are different programmatic buy types
- Ans.
Different programmatic buy types include open auction, private marketplace, programmatic direct, and preferred deals.
Open auction: Real-time bidding on ad inventory available to multiple buyers.
Private marketplace: Invitation-only auctions where premium inventory is sold to select buyers.
Programmatic direct: Directly buying ad inventory from publishers through automated platforms.
Preferred deals: Negotiated deals betwe...
- Q3. What is programmatc advertising
- Ans.
Programmatic advertising is automated buying and selling of online advertising space in real-time auctions.
Uses algorithms to target specific audiences
Real-time bidding for ad space
Optimizes campaigns based on performance data
Examples: Google Ads, Facebook Ads, DSPs
- Q4. Explain a campaign you worked on
- Ans.
Managed a programmatic campaign for a new product launch
Identified target audience based on demographics and online behavior
Utilized data from previous campaigns to optimize targeting and messaging
Implemented A/B testing to determine most effective ad creatives
Monitored campaign performance in real-time and made adjustments as needed
- Q5. What is pixel and gtm
- Ans.
A pixel is a small piece of code placed on a website to track user behavior, while GTM (Google Tag Manager) is a tool used to manage and deploy marketing tags on a website.
Pixel is a tracking code placed on a website to collect data on user interactions.
GTM is a tool that simplifies the process of adding and updating tags on a website without needing to edit the website's code directly.
Pixels are commonly used for trac...
Skills evaluated in this interview
abhay maurya
I applied via Naukri.com and was interviewed in Nov 2022. There were 3 interview rounds.
(1 Question)
- Q1. Interviewer will ask you to explain what all work you do and he will go through your resume. Understanding of SQL, python, tableau is must to crack the interview
(1 Question)
- Q1. Overview of your career and will provide some scenario questions
Interview Preparation Tips
(1 Question)
- Q1. Vlookup, excel, basic sql, basic tableau
(1 Question)
- Q1. Basic hr question are asked
Interview Preparation Tips
I applied via Naukri.com and was interviewed in Aug 2021. There was 1 interview round.
Interview Questionnaire
4 Questions
- Q1. SQL QUERIES
- Q2. Difference between while and having
- Ans.
While is a loop statement used for iterating over a block of code until a condition is met. Having is a clause used in SQL to filter results based on a condition.
While is used in programming languages like Python, Java, etc. to execute a block of code repeatedly until a condition is true.
Having is used in SQL to filter results based on a condition that is applied to a group created by the GROUP BY clause.
While loops ca...
- Q3. Queries using Joins
- Ans.
Joins are used to combine data from two or more tables based on a related column.
Joins are used to retrieve data from multiple tables in a single query.
Common types of joins include inner join, left join, right join, and full outer join.
Joins are typically performed using the JOIN keyword and specifying the columns to join on.
Example: SELECT * FROM table1 JOIN table2 ON table1.column = table2.column;
Joins can also be u...
- Q4. Unions, intersection
Interview Preparation Tips
Skills evaluated in this interview
I applied via Recruitment Consulltant and was interviewed before Oct 2021. There were 3 interview rounds.
(4 Questions)
- Q1. Basic programmatic questions
- Q2. Deals types - PG & PMP
- Q3. Floodlight tags and pixels
- Q4. Media planning structure
(1 Question)
- Q1. Ecosystem of Programmatic Advertising
- Ans.
Programmatic advertising ecosystem is a complex network of players and technologies that enable automated buying and selling of digital ad inventory.
The ecosystem includes advertisers, publishers, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad networks.
Programmatic advertising uses real-time bidding (RTB) to automate the buying and selling of ad invent...
Interview Preparation Tips
- dv360
- Programmatic Advertising
I applied via Recruitment Consultant and was interviewed before Dec 2020. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. SQL, tableau
Interview Preparation Tips
Top trending discussions
Interview questions from similar companies
I applied via Referral and was interviewed in Apr 2021. There were 3 interview rounds.
Interview Questionnaire
1 Question
- Q1. How to change the process
Interview Preparation Tips
I applied via Company Website and was interviewed in Jan 2021. There were 3 interview rounds.
Interview Questionnaire
1 Question
- Q1. After 5 year in which position you will be
- Ans.
In five years, I envision myself as a senior analyst, leading projects and mentoring junior team members while driving impactful data-driven decisions.
I aim to develop expertise in advanced analytics tools, such as Python and R, to enhance data modeling capabilities.
I plan to take on leadership roles in projects, guiding teams to deliver actionable insights that align with business goals.
I aspire to mentor junior analy...
Interview Preparation Tips
You have basic knowledge of your qualifications
Interview Questionnaire
1 Question
- Q1. Bmide, Rac, itk, migration.
Interview Questionnaire
1 Question
- Q1. In 5 programs without effecting one by one how can you debug a particular program and how can you know tha program is calling in debug
- Ans.
To debug a particular program without affecting others, use breakpoints and step through the code.
Set a breakpoint in the program you want to debug
Step through the code using a debugger to identify the issue
Use logging statements to track the flow of the program
Check the call stack to see which functions are being called
Use conditional breakpoints to stop the program at specific points
Skills evaluated in this interview
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Overall Interview Experience Rating
based on 2 interview experiences
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