Kinesso Programmatic Campaign Manager Interview Questions, Process, and Tips

It was good...they ask around everything

Q1. What is gtm, what is difference b/w dv360 and gtm.
Ans. 
GTM stands for Google Tag Manager, a tool for managing website tags. DV360 is a demand-side platform for programmatic advertising.
• GTM is used for managing website tags, such as tracking codes and pixels.

• DV360 is a demand-side platform used for programmatic advertising, allowing advertisers to buy ad inventory across multiple ad exchanges.

• GTM is primarily used for tracking and managing website data, while DV360 is used ...read more
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Q2. What are different programmatic buy types
Ans. 
Different programmatic buy types include open auction, private marketplace, programmatic direct, and preferred deals.
• Open auction: Real-time bidding on ad inventory available to multiple buyers.

• Private marketplace: Invitation-only auctions where premium inventory is sold to select buyers.

• Programmatic direct: Directly buying ad inventory from publishers through automated platforms.

• Preferred deals: Negotiated deals betwe...read more
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Q3. What is programmatc advertising
Ans. 
Programmatic advertising is automated buying and selling of online advertising space in real-time auctions.
• Uses algorithms to target specific audiences

• Real-time bidding for ad space

• Optimizes campaigns based on performance data

• Examples: Google Ads, Facebook Ads, DSPs
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Q4. Explain a campaign you worked on
Ans. 
Managed a programmatic campaign for a new product launch
• Identified target audience based on demographics and online behavior

• Utilized data from previous campaigns to optimize targeting and messaging

• Implemented A/B testing to determine most effective ad creatives

• Monitored campaign performance in real-time and made adjustments as needed
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Q5. What is pixel and gtm
Ans. 
A pixel is a small piece of code placed on a website to track user behavior, while GTM (Google Tag Manager) is a tool used to manage and deploy marketing tags on a website.
• Pixel is a tracking code placed on a website to collect data on user interactions.

• GTM is a tool that simplifies the process of adding and updating tags on a website without needing to edit the website's code directly.

• Pixels are commonly used for trac...read more
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