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Kantar Interview Questions and Answers
27 Interview questions
The 'Share a Coke' campaign personalized soda bottles, creating a memorable connection with consumers through names and shared experiences.
Personalization: The campaign featured popular names on Coke bottles, making it relatable.
Emotional Connection: It encouraged sharing moments with friends and family.
Social Media Engagement: Users shared photos of their personalized bottles online, boosting brand visibility.
Sal...
I tackled data challenges by employing analytical techniques, collaboration, and continuous learning to enhance data quality and insights.
Identified data inconsistencies by implementing validation checks, which improved accuracy in reporting.
Collaborated with cross-functional teams to gather diverse perspectives, leading to more comprehensive data analysis.
Utilized data visualization tools to present complex data ...
An introductory period allows new employees to acclimate and demonstrate their fit within the company culture.
Facilitates onboarding: New hires can learn company policies and procedures gradually.
Encourages relationship building: Employees can connect with colleagues and understand team dynamics.
Performance evaluation: Managers can assess new hires' skills and cultural fit before finalizing employment.
Example: A 9...
Primary research involves collecting data directly from original sources.
Primary research is conducted by the researcher themselves, rather than relying on existing data or information.
It involves methods such as surveys, interviews, experiments, and observations to gather new and specific data.
Examples of primary research include conducting focus groups to gather opinions on a new product, or carrying out experim...
Random sampling involves selecting subjects randomly, while non-random sampling involves selecting subjects based on specific criteria.
Random sampling ensures each member of the population has an equal chance of being selected.
Non-random sampling may involve convenience sampling, purposive sampling, or quota sampling.
Random sampling is more likely to be representative of the population, while non-random sampling m...
Qualitative research is appropriate when seeking in-depth understanding of complex phenomena.
Use qualitative research when exploring new topics or phenomena
When seeking to understand motivations, attitudes, or behaviors
To generate hypotheses for further quantitative research
When aiming to capture rich, detailed data that cannot be quantified easily
The analysis framework used for testing whether a hypothesis is true or false is hypothesis testing.
Hypothesis testing involves setting up a null hypothesis and an alternative hypothesis.
Statistical tests are then conducted to determine the likelihood of the observed data given the null hypothesis.
Common statistical tests include t-tests, chi-square tests, and ANOVA.
The p-value is used to determine the significanc...
Program to loop through an array of strings
Use a for loop to iterate through each element in the array
Access each element using the index in the loop
Print or manipulate each string as needed
Quantitative studies focus on numerical data and statistical analysis, while qualitative studies focus on non-numerical data and in-depth understanding.
Quantitative studies involve collecting numerical data through surveys, experiments, or observations.
Qualitative studies involve collecting non-numerical data through interviews, focus groups, or observations.
Quantitative studies use statistical analysis to draw co...
Quantitative research focuses on numerical data and statistical analysis, while qualitative research focuses on non-numerical data and in-depth understanding.
Quantitative research involves collecting and analyzing numerical data to draw conclusions.
Qualitative research involves collecting and analyzing non-numerical data such as interviews, observations, and open-ended surveys.
Quantitative research uses statistica...
Kantar Interview Experiences
106 interviews found
Anonymous
I applied via Walk-in and was interviewed before Aug 2022. There were 3 interview rounds.
Very detailed and hard test which lasted 30 mins. It was a proctored test.
(2 Questions)
- Q1. What will you do to increase the market share?
- Ans.
To increase market share, I will focus on market research, competitive analysis, product development, and targeted marketing strategies.
Conduct thorough market research to identify opportunities for growth
Perform competitive analysis to understand strengths and weaknesses
Develop innovative products or services to attract new customers
Implement targeted marketing strategies to reach specific customer segments
Build stron...
- Q2. Difference between quantitative and qualitative research
- Ans.
Quantitative research focuses on numerical data and statistical analysis, while qualitative research focuses on non-numerical data and in-depth understanding.
Quantitative research involves collecting and analyzing numerical data to draw conclusions.
Qualitative research involves collecting and analyzing non-numerical data such as interviews, observations, and open-ended surveys.
Quantitative research uses statistical met...
Interview Preparation Tips
- Business Statistics
- Marketing
I appeared for an interview in Apr 2025, where I was asked the following questions.
- Q1. Round - 1 It was a technical round Difficulty : Easy to moderate Topics Covered: Date functions, Joins, Case statements, window functions Round - 2 This round involved more SQL questions, mostly straightfo...
- Q2. As a candidate, asking for basic employment details should not be considered unreasonable.
Selected
Aptitude tests are often used in the recruitment process,andThey are usually done online, but some businesses may invite candidates to take them in person.Aptitude tests help employers save time and resources by shortlisting candidates early
Practice coding on a whiteboard or blank sheet of paper,Get used to writing code without an IDE or compiler,Learn basic algorithms and data structures,Understand Big-O Notation,Take practice questions on a coding test site..
Interview Preparation Tips
I appeared for an interview in Apr 2025, where I was asked the following questions.
- Q1. ROI related question
- Q2. Statistics related
Interview Preparation Tips
Selected
I applied via LinkedIn and was interviewed in Apr 2024. There was 1 interview round.
(3 Questions)
- Q1. Basic research questions
- Q2. What is primary research
- Ans.
Primary research involves collecting data directly from original sources.
Primary research is conducted by the researcher themselves, rather than relying on existing data or information.
It involves methods such as surveys, interviews, experiments, and observations to gather new and specific data.
Examples of primary research include conducting focus groups to gather opinions on a new product, or carrying out experiments ...
- Q3. Types of primary research
- Ans.
Types of primary research include surveys, interviews, observations, and experiments.
Surveys involve collecting data from a large group of people through questionnaires or interviews.
Interviews involve one-on-one conversations with individuals to gather in-depth information.
Observations involve watching and recording behaviors or events in a natural setting.
Experiments involve manipulating variables to test hypotheses ...
Yogiraj Pokale
(1 Question)
- Q1. Tell me about yourself are you comfortable with location
- Ans.
I am a motivated marketing student with a passion for creativity and innovation. I am comfortable with location flexibility.
I am currently pursuing a degree in Marketing at XYZ University.
I have completed internships at ABC Company and DEF Agency, where I gained hands-on experience in digital marketing and social media management.
I am open to relocating for the right opportunity and excited about the possibility of exp...
Basic aptitude+logical reasoning test with a duration of1 hr
(2 Questions)
- Q1. Guesstimate on how many red cars are there in the city you are staying currently?
- Q2. Tell me in detail about the projects you have done?
K VENKATA SAI DEEPAK
Selected
I appeared for an interview in Apr 2024.
(2 Questions)
- Q1. Basics of sql and some coding questions
- Q2. Data structures
(1 Question)
- Q1. Putin arrays strings
(2 Questions)
- Q1. What is data analytics
- Q2. What is blending
- Ans.
Blending is the process of mixing different ingredients together to create a uniform mixture.
Blending involves combining multiple substances to create a homogeneous mixture.
Blenders are commonly used in the kitchen to blend fruits and vegetables into smoothies.
Blending is also used in industries like cosmetics and pharmaceuticals to mix ingredients for products.
(2 Questions)
- Q1. Salary expectations
- Q2. Location question
Skills evaluated in this interview
I applied via Naukri.com and was interviewed in Mar 2024. There were 2 interview rounds.
(1 Question)
- Q1. All questions based on your resume and recent project you have done including OOPS concept, MVC , Design patterns, SOLID principles
(1 Question)
- Q1. Here test the communications, problem solving skills, Decision making skill, Situation handle, conflict management
DSA and ML, AI, Coding question
(1 Question)
- Q1. Case study which was easy
(1 Question)
- Q1. In depth questions on ML
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- Kantar Analyst Interview Questions
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- Kantar Research Manager Interview Questions
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|
Research Manager
425
salaries
|  ₹6.8 L/yr - ₹11.2 L/yr |
|
Senior Research Manager
374
salaries
| ₹7 L/yr - ₹14 L/yr |
|
Senior Analyst
314
salaries
| ₹3 L/yr - ₹11.5 L/yr |
|
Associate Research Manager
222
salaries
| ₹6 L/yr - ₹9 L/yr |
|
Accounts Manager
167
salaries
| ₹9 L/yr - ₹17.5 L/yr |
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