IPG Mediabrands Interview Questions and Answers

Data validation ensures data is accurate and useful. Delete removes specific records, truncate removes all records, drop removes entire table.

• Data validation ensures data is accurate, complete, and useful for analysis

• Delete removes specific records from a table based on a condition

• Truncate removes all records from a table, but keeps the table structure

• Drop removes an entire table from the database

• Example: DELETE FROM table_name WHERE condition;

• Example: TRUNCATE TABLE table_na...read more

Joins are used in databases to combine rows from two or more tables based on a related column between them.

• Joins are used to retrieve data from multiple tables based on a related column between them

• Common types of joins include INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL JOIN

• Example: SELECT * FROM table1 INNER JOIN table2 ON table1.column = table2.column

Processing speed of scripting languages varies based on factors like code complexity and optimization.

• Processing speed can vary based on the specific task being performed.

• Compiled languages like C++ tend to be faster than interpreted languages like Python.

• Optimizing code can improve processing speed.

• JavaScript can be faster than Python for certain tasks.

• Consider using libraries or frameworks optimized for performance.

Reverse a string in Python using slicing

• Use string slicing with a step of -1 to reverse the string

• Example: 'hello'[::-1] will return 'olleh'

Led a cross-functional team to implement a new CRM system

• Managed project timeline and budget effectively

• Collaborated with IT, sales, and marketing teams to gather requirements

• Provided training and support to end users post-implementation

Formulae in digital marketing refer to mathematical equations used to analyze and optimize marketing strategies.

• Formulae help calculate key performance indicators (KPIs) such as ROI, CTR, and conversion rates.

• Examples of formulae include ROI = (Revenue - Cost) / Cost, CTR = (Clicks / Impressions) * 100%, and Conversion Rate = (Conversions / Clicks) * 100%.

The accounts payable process involves managing and recording all outgoing payments to vendors and suppliers.

• Receiving and verifying invoices from vendors

• Obtaining approval for payment

• Recording the invoice in the accounting system

• Issuing payment to the vendor

• Reconciling payments with vendor statements

SQL Joins are used to combine rows from two or more tables based on a related column between them.

• SQL Joins are used to retrieve data from multiple tables based on a related column between them.

• Common types of SQL Joins include INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL JOIN.

• Example: SELECT * FROM table1 INNER JOIN table2 ON table1.column = table2.column;