CPM India Sales & Marketing Senior Marketing Executive Interview Questions and Answers

Q1. What is viscosity indeex.
Ans. 
Viscosity index is a measure of an oil's resistance to change in viscosity with temperature.
• Viscosity index is used to determine how well an oil maintains its viscosity as temperature changes.

• Higher viscosity index indicates less change in viscosity with temperature.

• Lower viscosity index indicates greater change in viscosity with temperature.

• Viscosity index is important in lubrication to ensure optimal performance acro...read more
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Q2. What is API in the lubricants or engin oil
Ans. 
API stands for American Petroleum Institute and it sets standards for engine oil and lubricants.
• API is a set of standards developed by the American Petroleum Institute for engine oil and lubricants.

• API standards ensure that engine oil and lubricants meet certain quality and performance requirements.

• API standards are denoted by a two-letter code, such as SN or CJ-4.

• API standards are regularly updated to keep up with cha...read more
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Q3. API mins American petroleum institute it is standard value of lubricants & petrolium product.
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Q1. Product and Brand
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Q2. About Your Self
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Q1. Have you tell something about yourself
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Q2. Have you know about this company
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Q3. Have you comfortable for doing this job
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Q4. Hr will contact you shortly
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Q1. What's your weakness
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Q2. What's your ability
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Q3. Tell me about yourself
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Product knowledge work experience

Q1. What is marketing?
Ans. 
Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.
• Identifying target market and customer needs

• Creating and communicating value propositions

• Developing and implementing marketing strategies

• Monitoring and analyzing marketing performance

• Adapting strategies based on feedback and market trends
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Q2. Tell me about yourself.
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Q3. What information do you have about Hindustan Unilever?
Ans. 
Hindustan Unilever is a leading consumer goods company in India.
• HUL was established in 1933 and is headquartered in Mumbai, India.

• It is a subsidiary of Unilever, a British-Dutch multinational company.

• HUL has a wide range of products including personal care, home care, and food and beverages.

• Some popular brands under HUL include Dove, Surf Excel, Lux, and Knorr.

• HUL has a strong distribution network reaching millions of
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Q4. What is the distributor landing price?
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The distributor landing price is the final price at which a product is sold to the distributor, including all costs and expenses.
• The distributor landing price includes the cost of the product, shipping, taxes, and any other expenses incurred before the product reaches the distributor.

• It is important for marketing executives to understand the distributor landing price in order to set appropriate pricing strategies and m...read more
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Q5. What is the retail landing price?
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The retail landing price is the final price at which a product is sold to consumers in retail stores.
• The retail landing price includes all costs such as manufacturing, shipping, and markup.

• It is the price that customers see on the price tag in stores.

• For example, if a product costs $10 to manufacture and ship, and the retailer adds a 50% markup, the retail landing price would be $15.
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Q6. How to calculate retail landing price?
Ans. 
To calculate retail landing price, consider all costs involved in bringing a product to market and add desired profit margin.
• Calculate all costs involved in production, packaging, shipping, marketing, etc.

• Add desired profit margin to cover overhead expenses and generate profit.

• Consider any discounts or promotions that may affect the final retail price.

• Example: Cost of production = $10, packaging = $2, shipping = $3, ma...read more
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Q1. How to improve ctr in facebook ads
Ans. 
To improve CTR in Facebook ads, focus on targeting, ad relevance, and ad format.
• Use precise targeting to reach the right audience

• Create relevant and engaging ad content

• Experiment with different ad formats, such as video or carousel ads

• Include a clear call-to-action in the ad

• Regularly monitor and optimize the ad performance
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