CPM India Sales & Marketing Sales & Marketing Interview Questions and Answers

Q1. Basic introduction
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Q2. They asked about your background
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Q1. Advanced Excel questions
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Q2. Sql questions
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Q1. Types of accounts have you worked on so far?
Ans. 
I have worked on various types of accounts including retail, corporate, and investment accounts.
• Retail accounts - managing individual customer accounts for everyday banking needs

• Corporate accounts - handling accounts for businesses and organizations

• Investment accounts - overseeing accounts for investments and financial planning
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Q2. Strategies you have been a part of and thought process for making them the way they were made
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Case study was given

Q1. What you know about company
Ans. 
Company XYZ is a leading technology firm specializing in data analytics and consulting services.
• Founded in 2005 by John Smith

• Headquartered in San Francisco, CA

• Provides services to Fortune 500 companies such as Google and Amazon

• Known for innovative solutions in predictive analytics and machine learning
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Q2. What is SEM
Ans. 
SEM stands for Search Engine Marketing, which is a form of online marketing that involves promoting websites by increasing their visibility in search engine results pages.
• SEM involves using paid advertising to increase a website's visibility in search engine results pages

• Common SEM tactics include pay-per-click (PPC) advertising and search engine optimization (SEO)

• Examples of SEM platforms include Google Ads, Bing Ads,
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Q3. What is ROI and how you define it
Ans. 
ROI stands for Return on Investment, a financial metric used to evaluate the profitability of an investment.
• ROI is calculated by dividing the net profit of an investment by the initial cost of the investment and expressing it as a percentage.

• It helps in determining the efficiency and profitability of an investment.

• For example, if you invest $100 in a project and earn $120 in return, the ROI would be 20% ($20 profit div
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Q4. What are paid ads
Ans. 
Paid ads are online advertisements that businesses pay for to promote their products or services.
• Paid ads appear on search engines, social media platforms, websites, and apps.

• Businesses bid on keywords or target specific demographics to reach their desired audience.

• Examples include Google Ads, Facebook Ads, and sponsored content on Instagram.
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