Cognus Technology Interview Questions and Answers

Q1. Tell me about yourself
Ans. 
Experienced digital marketer with a passion for creating engaging content and driving results.
• Over 5 years of experience in digital marketing

• Proficient in SEO, SEM, social media marketing, and email marketing

• Track record of increasing website traffic and improving conversion rates

• Strong analytical skills and ability to interpret data to make informed decisions

• Previous success in launching and managing successful market
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Q2. What are you doing on that internship
Ans. 
I am currently interning at a digital marketing agency where I am learning about SEO, social media marketing, and content creation.
• Learning about search engine optimization (SEO) techniques to improve website rankings

• Assisting with social media marketing campaigns to increase brand awareness

• Creating engaging content for various digital platforms

• Analyzing data and metrics to track the success of marketing strategies
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Q3. Salary Expectations
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Q1. How can we grow our followers in instagram
Ans. 
Growing Instagram followers requires engaging content, strategic use of hashtags, collaborations, and consistent posting.
• Create high-quality and engaging content that resonates with your target audience

• Use relevant and trending hashtags to increase visibility and reach

• Collaborate with influencers or other brands to reach a wider audience

• Post consistently to keep followers engaged and attract new ones
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Q2. Keyword density
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Q3. Difference between off page and on page
Ans. 
On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.
• On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website.

• Off-page SEO involves building backlinks, social media marketing, and influencer out...read more
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Q4. Meta title and meta description character
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Q5. What is off page work
Ans. 
Off page work refers to activities done outside of a website to improve its search engine ranking.
• Building backlinks from other websites

• Social media marketing

• Guest blogging on relevant websites

• Online reputation management

• Influencer outreach

• Directory submissions
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Q6. What is Anchor Text
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Anchor text is the clickable text in a hyperlink that provides context about the content of the linked page.
• Anchor text helps search engines understand the topic of the linked page.

• It should be relevant to the content of the linked page for better SEO.

• Examples: 'click here', 'learn more', 'digital marketing executive job description'
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Q1. General introduction and few questions on the education
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To write academic articles on our subject of expertise.