Citylife Retail Interview Questions, Process, and Tips

Value format is a retail format that offers products at a lower price point than traditional supermarkets.

• Value format stores typically have a smaller footprint than traditional supermarkets

• They offer a limited selection of products, focusing on essential items

• Value format stores often have their own private label brands

• Examples of value format stores include Aldi, Lidl, and Dollar General

Margin is the difference between the selling price and the cost of goods sold.

• Margin is expressed as a percentage or a dollar amount.

• To calculate margin, subtract the cost of goods sold from the selling price.

• Then divide the result by the selling price and multiply by 100 to get the percentage margin.

• For example, if an item costs $50 and is sold for $75, the margin is $25 or 33.3%.

Sales & Marketing involves promoting and selling products or services to customers. VM refers to Visual Merchandising, which is the art of presenting products in an appealing way to attract customers.

• Sales & Marketing involves identifying customer needs, promoting products or services, and closing sales.

• Marketing involves researching and analyzing market trends, identifying target audiences, and creating advertising ca...read more