Assembly Global Interview Questions and Answers

DSAs (Dynamic Search Ads) are a type of ad campaign in paid search that automatically generates ad headlines and landing pages based on the content of a website.

• DSAs use the content of a website to dynamically create ad headlines and landing pages.

• They are useful for advertisers with large websites or constantly changing inventory.

• DSAs can help fill in the gaps of keyword-targeted campaigns and capture additional traff...read more

Campaign optimization involves improving performance and results across different advertising channels such as Search, PMax, Video, and Display.

• Analyze campaign data to identify areas for improvement

• Optimize keyword selection and bidding strategies for Search campaigns

• Test and refine ad creatives and targeting options for Video and Display campaigns

• Monitor and adjust campaign budgets and performance metrics

• Utilize A/B ...read more

Real-time performance optimization techniques for paid search

• Bid adjustments based on device, location, and time of day

• Ad scheduling to show ads during peak performance hours

• Keyword optimization to improve Quality Score and ad relevance

• Ad copy testing and optimization

• Landing page optimization to improve conversion rates

• Dynamic keyword insertion to personalize ad content

• Utilizing remarketing lists for search ads (RLSA)

• I...read more

Insights for the data analysis done

• The click-through rate (CTR) increased by 10% after implementing new ad copy

• The cost per click (CPC) decreased by 15% after optimizing keyword bids

• Mobile devices generated the highest conversion rate compared to desktop and tablet

• The top-performing ad group had a 20% higher conversion rate than the average

• The campaign's return on ad spend (ROAS) improved by 25% after targeting a more