Senior Paid Search Analyst Interview Questions and Answers

DSAs (Dynamic Search Ads) are a type of ad campaign in paid search that automatically generates ad headlines and landing pages based on the content of a website.

• DSAs use the content of a website to dynamically create ad headlines and landing pages.

• They are useful for advertisers with large websites or constantly changing inventory.

• DSAs can help fill in the gaps of keyword-targeted campaigns and capture additional traffic.

• Advertisers can set specific targeting options and bid ...read more