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Aditya Birla Fashion and Retail Interview Questions and Answers

Updated 29 Jun 2025
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86 Interview questions

An Assistant Manager was asked 2w ago
Q. What experience is required for working with SAP and Management Information Systems (MIS)?
Ans. 

Experience with SAP and MIS involves technical skills, analytical abilities, and knowledge of business processes.

  • Proficiency in SAP modules like FI, CO, MM, or SD, which are essential for financial and operational reporting.

  • Experience in data analysis and reporting tools, such as SAP BusinessObjects or Tableau, to create insightful reports.

  • Understanding of database management and SQL for effective data retrieval a...

View all Assistant Manager interview questions
A Store Manager was asked 1mo ago
Q. How would you increase sales if the store is experiencing a decline in growth?
Ans. 

To boost sales despite storage decline, focus on customer engagement, promotions, and optimizing inventory management.

  • Enhance customer experience through personalized service, such as greeting regular customers by name.

  • Implement targeted promotions or discounts to attract more foot traffic, like a 'buy one, get one' offer.

  • Optimize inventory management to ensure popular items are always in stock, reducing lost sale...

View all Store Manager interview questions
A Department Manager was asked 1mo ago
Q. What is good marketing sales?
Ans. 

Marketing sales involves strategies to promote and sell products, focusing on customer needs and market trends.

  • Identifying target audiences to tailor marketing efforts, e.g., using social media ads to reach younger consumers.

  • Utilizing market research to understand consumer behavior, such as surveys to gauge interest in a new product.

  • Implementing promotional strategies like discounts or loyalty programs to boost sa...

View all Department Manager interview questions
A Department Manager was asked 1mo ago
Q. Introduce your sales.
Ans. 

I lead a dynamic sales team focused on driving revenue through innovative strategies and exceptional customer relationships.

  • Developed a comprehensive sales strategy that increased revenue by 30% in one year.

  • Implemented a customer relationship management system that improved client retention rates by 25%.

  • Trained and mentored a team of 10 sales representatives, resulting in 15% higher individual performance.

  • Collabor...

View all Department Manager interview questions
An Assistant Store Manager was asked 1mo ago
Q. Can you share your experience in retail and describe strategies you would implement to increase sales?
Ans. 

I have extensive retail experience and employ targeted strategies to boost sales and enhance customer engagement.

  • Implement personalized customer service by training staff to engage with customers and understand their needs, leading to increased sales.

  • Utilize data analytics to identify best-selling products and optimize inventory, ensuring popular items are always in stock.

  • Create promotional events or loyalty progr...

View all Assistant Store Manager interview questions
An Assistant Store Manager was asked 1mo ago
Q. What are the Key Performance Indicators (KPIs) and Key Result Areas (KRAs) for a retail store?
Ans. 

KPIs and KRAs are essential metrics for measuring retail store performance and achieving business objectives.

  • Sales Revenue: Total sales generated within a specific period, e.g., monthly sales targets.

  • Customer Satisfaction: Measured through surveys or feedback, aiming for a high Net Promoter Score (NPS).

  • Inventory Turnover: Ratio of sales to inventory, indicating how quickly stock is sold, e.g., a turnover rate of 6...

View all Assistant Store Manager interview questions
A Customer experience Officer was asked 2mo ago
Q. How would you handle a difficult customer?
Ans. 

Tackling any customer requires empathy, active listening, and tailored solutions to meet their unique needs and concerns.

  • Empathize: Understand the customer's feelings. For example, if a customer is frustrated, acknowledge their emotions and validate their experience.

  • Active Listening: Pay close attention to what the customer is saying. For instance, repeat back key points to show you understand their concerns.

  • Tailo...

View all Customer experience Officer interview questions
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An Assistant Store Manager was asked 2mo ago
Q. What are the key performance indicators (KPIs) for this store?
Ans. 

Key Performance Indicators (KPIs) for a store measure success in sales, customer satisfaction, and operational efficiency.

  • Sales Revenue: Tracks total sales over a specific period, e.g., monthly sales growth of 10%.

  • Customer Satisfaction Score: Measures customer feedback, aiming for a score above 85%.

  • Inventory Turnover: Indicates how quickly inventory is sold, e.g., a turnover rate of 6 times per year.

  • Employee Produ...

View all Assistant Store Manager interview questions
A Store Manager was asked 3mo ago
Q. How would you create a business plan to increase this year's growth compared to last year?
Ans. 

Developing a strategic business plan to enhance growth by analyzing past performance and implementing targeted initiatives.

  • Conduct a thorough analysis of last year's sales data to identify trends and areas for improvement.

  • Implement targeted marketing campaigns, such as seasonal promotions or loyalty programs, to attract new customers.

  • Enhance customer experience by training staff on customer service best practices ...

View all Store Manager interview questions
A Store Manager was asked 3mo ago
Q. What are the current KPIs for the store?
Ans. 

Key Performance Indicators (KPIs) for a store include sales, customer satisfaction, inventory turnover, and employee performance metrics.

  • Sales Revenue: Track daily, weekly, and monthly sales to assess performance against targets.

  • Customer Satisfaction: Use surveys and feedback forms to measure customer experience and satisfaction levels.

  • Inventory Turnover: Monitor how quickly inventory is sold and replaced to optim...

View all Store Manager interview questions

Aditya Birla Fashion and Retail Interview Experiences

235 interviews found

Interview Questions & Answers

user image Anuprabha

posted on 22 Feb 2025

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Jan 2025.

Round 1 - One-on-one 

(2 Questions)

  • Q1. What you basic of account
  • Ans. 

    Basic of account refers to fundamental principles and concepts in accounting.

    • Understanding the accounting equation (Assets = Liabilities + Equity)

    • Knowledge of financial statements (Income Statement, Balance Sheet, Cash Flow Statement)

    • Ability to record transactions using double-entry accounting

    • Familiarity with accounting principles such as revenue recognition and matching principle

  • Answered by AI
  • Q2. Why you choose the job
  • Ans. 

    I chose this job because of the company's reputation, growth opportunities, and alignment with my skills and values.

    • Company's reputation in the industry

    • Opportunities for growth and advancement

    • Alignment of skills and values with the job role

  • Answered by AI
Round 2 - Assignment 

Assignment process of mostly accept required of consulting

Round 3 - Technical 

(2 Questions)

  • Q1. What do you reference
  • Ans. 

    Consulting services of your good position of company

  • Answered by Anuprabha
  • Q2. Tell me about your self
Round 4 - Group Discussion 

Do you basics of you will tell the job and details cleared explained

Round 5 - Case Study 

That's consulting services of interest this company provision

Round 6 - HR 

(2 Questions)

  • Q1. Do you like the job
  • Ans. 

    Yes, I enjoy my job as it challenges me and allows me to grow professionally.

    • I enjoy the challenges that come with the job

    • I appreciate the opportunities for professional growth

    • I find the work fulfilling and rewarding

  • Answered by AI
  • Q2. Why you choose the job
  • Ans. 

    I chose this job because of the company's reputation, growth opportunities, and alignment with my skills and values.

    • Company's reputation in the industry

    • Opportunities for growth and advancement

    • Alignment with my skills and values

  • Answered by AI
Round 7 - Aptitude Test 

Aptitude sums corrupted the you will selection of company

Round 8 - Coding Test 

Coding data processing you will you recovered the basics

Round 9 - Case Study 

Comparison Adithya to other company preveledging process

Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed in Dec 2024. There were 3 interview rounds.

Round 1 - Aptitude Test 

It was really refreshing to see a different genre of aptitude tests

Round 2 - Group Discussion 

Enjoyed and it was informative

Round 3 - One-on-one 

(1 Question)

  • Q1. Why you want to work for this company
  • Ans. 

    I am impressed by the company's innovative approach to financial analysis and its strong reputation in the industry.

    • I admire the company's track record of success and growth in the financial sector.

    • I am excited about the opportunity to work with a talented team of professionals who are dedicated to excellence.

    • I believe that this company offers a challenging and rewarding environment for me to further develop my skills ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - work hard and dream big to achieve your goals

Store Manager Interview Questions & Answers

user image Anonymous

posted on 31 May 2025

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. How many years experience?
  • Ans. 

    I have over 8 years of experience in retail management, leading teams and driving sales in various store environments.

    • Started as a sales associate and quickly promoted to team leader within 2 years.

    • Managed a team of 15 employees in a high-volume store for 5 years, achieving a 20% increase in sales.

    • Implemented training programs that improved employee retention by 30% over 3 years.

    • Successfully launched seasonal promotion...

  • Answered by AI
  • Q2. What do you know about KPI? What was your KRA?
  • Ans. 

    KPIs are measurable values that demonstrate how effectively a company is achieving key business objectives.

    • KPIs (Key Performance Indicators) help track progress towards goals, such as sales targets or customer satisfaction.

    • Examples of KPIs include sales growth rate, inventory turnover, and customer retention rate.

    • My KRA (Key Result Areas) included improving store sales by 15% and enhancing customer service ratings.

    • Regu...

  • Answered by AI
  • Q3. Why you left your previous company?
  • Ans. 

    I left my previous company to seek new challenges and opportunities for growth in a dynamic retail environment.

    • I was looking for a role that offered more leadership responsibilities, which I found in this position.

    • The company culture shifted, and I wanted to be part of a team that aligned more closely with my values.

    • I sought opportunities for professional development that were limited in my previous role, such as train...

  • Answered by AI
  • Q4. Why you come to our company?
  • Ans. 

    I admire your company's commitment to customer service and innovation, and I believe my skills align perfectly with your values.

    • Your company has a strong reputation for excellent customer service, which aligns with my passion for creating positive shopping experiences.

    • I am impressed by your commitment to sustainability and community involvement, and I want to contribute to those initiatives.

    • The opportunity for professi...

  • Answered by AI
  • Q5. How to increase your sale if storage de growth.
  • Ans. 

    To boost sales despite storage decline, focus on customer engagement, promotions, and optimizing inventory management.

    • Enhance customer experience through personalized service, such as greeting regular customers by name.

    • Implement targeted promotions or discounts to attract more foot traffic, like a 'buy one, get one' offer.

    • Optimize inventory management to ensure popular items are always in stock, reducing lost sales opp...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Preparing a strong resume and cover letter to processing Interview skills and building a professional network . also a better communication skills, knowledge, and KRA Should be very strong
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. What's aim for school
  • Ans. 

    The aim for school is to foster holistic development, critical thinking, and a love for learning in students.

    • Promote critical thinking: Encourage students to ask questions and explore concepts deeply, like analyzing chemical reactions.

    • Foster creativity: Use hands-on experiments to inspire innovative thinking, such as designing their own experiments.

    • Encourage collaboration: Facilitate group projects where students work ...

  • Answered by AI
  • Q2. Loyalty for school
  • Q3. Work hard, honesty
  • Q4. Trustworthy , flexible
  • Q5. Time punctual, good salary
  • Q6. Planning, smart work
  • Q7. Good knowledge, work satisfaction
  • Q8. Reliable, confidence
  • Q9. Arrangements, r
  • Q10. Wonderful, quiet

Interview Preparation Tips

Interview preparation tips for other job seekers - Good opportunity

Senior Executive Interview Questions & Answers

user image Ajinkya Pawar

posted on 13 Jun 2025

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. What was your job role in your previous company?
  • Ans. 

    In my previous company, I served as a Senior Executive, overseeing strategic initiatives and driving operational excellence across departments.

    • Led a team of 50+ employees, fostering a culture of collaboration and innovation.

    • Implemented a new project management system that improved efficiency by 30%.

    • Developed and executed a strategic plan that increased revenue by 15% year-over-year.

    • Collaborated with cross-functional te...

  • Answered by AI
  • Q2. What were your reasons for leaving your previous company?
  • Ans. 

    I left my previous company to pursue new challenges, align with my career goals, and seek opportunities for professional growth.

    • Desire for career advancement: I was looking for a role that offered more leadership opportunities.

    • Alignment with personal values: I wanted to work for a company whose mission resonated with my own.

    • Seeking new challenges: I felt I had reached a plateau in my previous role and wanted to tackle ...

  • Answered by AI
  • Q3. What do you know about this job profile?
  • Ans. 

    The Senior Executive role involves strategic leadership, decision-making, and driving organizational success through effective management.

    • Strategic Planning: Develop long-term goals and strategies to align with the company's vision.

    • Team Leadership: Lead and motivate teams to achieve high performance, fostering a collaborative environment.

    • Financial Oversight: Manage budgets and financial performance, ensuring resources ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Do your best to listen to the recruiter and respond to their questions accordingly.
Interview experience
5
Excellent
Difficulty level
Hard
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Feb 2025.

Round 1 - Technical 

(2 Questions)

  • Q1. Ohm Low and technical expiriance
  • Q2. Conductor process
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. What can you tell me about Aditya Birla Group?
  • Ans. 

    Aditya Birla Group is a multinational conglomerate based in India, operating in diverse sectors like fashion, cement, and financial services.

    • Founded in 1857, it has a rich history and is one of India's largest conglomerates.

    • The group operates in over 36 countries across six continents.

    • Key sectors include textiles, metals, cement, and telecommunications.

    • Notable brands include Pantaloons, Allen Solly, and Birla Sun Life ...

  • Answered by AI
  • Q2. What are the primary responsibilities of a sales officer?
  • Ans. 

    Sales officers drive revenue by engaging customers, promoting products, and ensuring a positive shopping experience.

    • Engage with customers to understand their needs and preferences, e.g., asking questions about their style.

    • Promote products through effective communication and demonstrations, e.g., showcasing new arrivals.

    • Process sales transactions accurately and efficiently, e.g., handling cash and credit card payments.

    • M...

  • Answered by AI
  • Q3. Customer care executive

Interview Preparation Tips

Interview preparation tips for other job seekers - Alright all is good
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Apr 2025, where I was asked the following questions.

  • Q1. As your wish
  • Q2. Chemical diploma releted
  • Q3. Mass transfer releted
  • Q4. Any subject.rele

Interview Preparation Tips

Interview preparation tips for other job seekers - Honest is th best policy
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed in Aug 2024. There were 2 interview rounds.

Round 1 - HR 

(3 Questions)

  • Q1. As I'm fresher I'm quick learner and very hard working person and I'm ready to learn new thinks
  • Q2. So I think your company will provide me the extension to improve my skills and upgrade my knowledge and gain more experience
  • Q3. I'm looking for new opportunities in my research I have notice that your company is a growing company and my goal is to get a job well reputed company like yours company
Round 2 - HR 

(2 Questions)

  • Q1. I'm looking for new opportunities well reputed company like yours company
  • Q2. So I think your company will provide me the extension to improve my skills and upgrade my knowledge and gain more experience

Interview Preparation Tips

Interview preparation tips for other job seekers - I'm ready to learn new thinks

Store Manager Interview Questions & Answers

user image Anonymous

posted on 13 May 2025

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in Apr 2025, where I was asked the following questions.

  • Q1. Skill visual merchandising
  • Q2. KPI Store opretion

Top trending discussions

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Interview Tips & Stories
2w
toobluntforu
·
works at
Cvent
Can speak English, can’t deliver in interviews
I feel like I can't speak fluently during interviews. I do know english well and use it daily to communicate, but the moment I'm in an interview, I just get stuck. since it's not my first language, I struggle to express what I actually feel. I know the answer in my head, but I just can’t deliver it properly at that moment. Please guide me
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Aditya Birla Fashion and Retail Interview FAQs

How many rounds are there in Aditya Birla Fashion and Retail interview?
Aditya Birla Fashion and Retail interview process usually has 2-3 rounds. The most common rounds in the Aditya Birla Fashion and Retail interview process are HR, One-on-one Round and Resume Shortlist.
How to prepare for Aditya Birla Fashion and Retail interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Aditya Birla Fashion and Retail. The most common topics and skills that interviewers at Aditya Birla Fashion and Retail expect are Customer Service, Communication Skills, Salesforce, Retail and Inventory Management.
What are the top questions asked in Aditya Birla Fashion and Retail interview?

Some of the top questions asked at the Aditya Birla Fashion and Retail interview -

  1. Explain KPI , what is ABV , ASP , UPT. How to increase ABV or ...read more
  2. Which are formulas using in ex...read more
  3. How can you deal with customers in your territory? (Situational based with diff...read more
What are the most common questions asked in Aditya Birla Fashion and Retail HR round?

The most common HR questions asked in Aditya Birla Fashion and Retail interview are -

  1. What are your strengths and weakness...read more
  2. Where do you see yourself in 5 yea...read more
  3. What is your family backgrou...read more
How long is the Aditya Birla Fashion and Retail interview process?

The duration of Aditya Birla Fashion and Retail interview process can vary, but typically it takes about less than 2 weeks to complete.

Tell us how to improve this page.

Overall Interview Experience Rating

4.3/5

based on 318 interview experiences

Difficulty level

Easy 32%
Moderate 60%
Hard 7%

Duration

Less than 2 weeks 69%
2-4 weeks 17%
4-6 weeks 7%
6-8 weeks 1%
More than 8 weeks 6%
View more

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Aditya Birla Fashion and Retail Reviews and Ratings

based on 4k reviews

4.1/5

Rating in categories

4.1

Skill development

3.9

Work-life balance

3.8

Salary

4.1

Job security

4.0

Company culture

3.5

Promotions

3.8

Work satisfaction

Explore 4k Reviews and Ratings
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