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Aditya Birla Fashion and Retail
4.1
based on 3.6k Reviews
Video summary
Company Overview
Associated Companies
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Working at Aditya Birla Fashion and Retail
Company Summary
Aditya Birla Fashion and Retail is a major player in the apparel industry, focusing on a diverse portfolio of branded clothing and retail solutions.
Overall Rating
4.1/5
based on 3.6k reviews
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5% above
industry average
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Highly rated for
Job security, Skill development, Company culture
Work Policy
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Work from office
81% employees reported
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Monday to Saturday
35% employees reported
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Flexible timing
62% employees reported
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No travel
39% employees reported
View detailed work policy
Top Employees Benefits
Job/Soft skill training
276 employees reported
Health insurance
184 employees reported
Cafeteria
68 employees reported
Professional degree assistance
52 employees reported
View all benefits
About Aditya Birla Fashion and Retail
Founded in1988 (37 yrs old)
India Employee Count10k-50k
Global Employee Count10k-50k
India HeadquartersMumbai, Maharashtra, India
Office Locations
Websiteabfrl.com
Primary Industry
Other Industries
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View in video summary
Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL), in May 2015. Post- consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd. ABFRL is a part of the Aditya Birla Group, a global conglomerate in the Fortune 500. Anchored by an extraordinary force of over 187,000+ employees of 100 nationalities, the Group is built on a solid foundation of stakeholder value creation. Today, over 50% of Group revenues flow from overseas operations in 41 countries in North and South America, Africa, Asia, and Europe.
Vision: We are committed to give back more than what we take from our ecosystem.
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Brands of Aditya Birla Fashion and Retail Ltd
Louis Philippe
4.4
• 263 reviews
Peter England
4.0
• 253 reviews
Forever 21
3.5
• 107 reviews
Aditya Birla Fashion and Retail Ratings
based on 3.6k reviews
Overall Rating
4.1/5
How AmbitionBox ratings work?
5
1.9k
4
946
3
383
2
118
1
221
Category Ratings
4.1
Job security
4.0
Skill development
3.9
Company culture
3.9
Work-life balance
3.8
Salary
3.8
Work satisfaction
3.5
Promotions
Aditya Birla Fashion and Retail is rated 4.1 out of 5 stars on AmbitionBox, based on 3.6k company reviews. This rating reflects a generally positive employee experience, indicating satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at Aditya Birla Fashion and Retail
based on 3.4k reviews
3.9
Rated by 572 Women
Rated 3.9 for Job security and 3.8 for Skill development
4.2
Rated by 2.8k Men
Rated 4.1 for Job security and 4.1 for Skill development
Work Policy at Aditya Birla Fashion and Retail
based on 397 reviews in last 6 months
Work from office
81%
Hybrid
14%
Permanent work from home
5%
Aditya Birla Fashion and Retail Reviews
Top mentions in Aditya Birla Fashion and Retail Reviews
+ 5 more
Compare Aditya Birla Fashion and Retail with Similar Companies
Change Company | Change Company | Change Company | ||
---|---|---|---|---|
Overall Rating | 4.1/5 based on 3.6k reviews | 3.9/5 based on 22.3k reviews | 4.0/5 based on 1.4k reviews | 4.3/5 based on 1.7k reviews |
Highly Rated for | Job security Skill development Work-life balance | Skill development Job security | Job security Skill development Salary | Skill development Company culture Work-life balance |
Critically Rated for | No critically rated category | Promotions | No critically rated category | No critically rated category |
Primary Work Policy | Work from office 81% employees reported | Work from office 83% employees reported | Work from office 90% employees reported | Work from office 82% employees reported |
Rating by Women Employees | 3.9 Good rated by 572 women | 3.8 Good rated by 2k women | 4.1 Good rated by 197 women | 4.1 Good rated by 129 women |
Rating by Men Employees | 4.2 Good rated by 2.8k men | 3.9 Good rated by 19.3k men | 4.0 Good rated by 1.1k men | 4.3 Good rated by 1.4k men |
Job security | 4.1 Good | 3.8 Good | 4.2 Good | 4.0 Good |
View more
Aditya Birla Fashion and Retail Salaries
Aditya Birla Fashion and Retail salaries have received with an average score of 3.8 out of 5 by 3.6k employees.
Store Manager
(727 salaries)
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₹2.4 L/yr - ₹10 L/yr
Assistant Store Manager
(374 salaries)
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₹1.6 L/yr - ₹6.2 L/yr
Department Manager
(373 salaries)
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₹2.5 L/yr - ₹5.5 L/yr
Area Business Manager
(211 salaries)
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₹7.5 L/yr - ₹22 L/yr
Sales Executive
(189 salaries)
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₹1 L/yr - ₹7.5 L/yr
Deputy Manager
(145 salaries)
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₹6.2 L/yr - ₹19.1 L/yr
Retail Store Manager
(143 salaries)
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₹2.5 L/yr - ₹9.6 L/yr
Fashion Assistant
(135 salaries)
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₹1 L/yr - ₹3.2 L/yr
Customer Care Associate
(104 salaries)
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₹1.2 L/yr - ₹3 L/yr
Area Sales Manager
(99 salaries)
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₹5.9 L/yr - ₹21.1 L/yr
Aditya Birla Fashion and Retail Interview Questions
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Aditya Birla Fashion and Retail Jobs
Popular Designations Aditya Birla Fashion and Retail Hires for
Department Manager
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Aditya Birla Fashion and Retail News
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When a Name Becomes Untouchable: The Delhi HC’s Ruling on “PETER ENGLAND”
- The Delhi High Court ruling in Aditya Birla Fashion and Retail Ltd. v. Friends Inc. established 'PETER ENGLAND' as a well-known trademark under the Trade Marks Act, 1999.
- The case highlights the importance of brand protection in preventing unauthorized usage that can harm a brand's reputation.
- The ruling balanced strengthening intellectual property rights with concerns of overprotection, especially impacting smaller businesses.
- The court's decision reinforced the power of well-known trademarks while spurring discussions on market accessibility for smaller retailers.
- The judgment recognized 'PETER ENGLAND' as a historic brand with significant market presence and consumer association.
- By extending well-known status to 'PETER ENGLAND', the court enhanced its legal protection beyond the apparel industry.
- The ruling's implications include increased enforcement power for Aditya Birla and potential challenges for local retailers selling genuine products.
- While the decision aligns Indian trademark law with global standards, it also raises concerns about monopolization and market access limitations.
- This landmark case underscores the evolving intersection of intellectual property rights and fair competition practices.
- The ruling prompts reflection on the balance between brand protection and market competition, calling for a nuanced approach to trademark enforcement.
The IP Press | 21 Feb, 2025

Aditya Birla Fashion Q3 Review: Motilal Oswal Retains 'Neutral' On The Stock, Lowers Target Price — Here's Why
- Aditya Birla Fashion's Q3 revenue growth remained muted at ~3% YoY.
- Motilal Oswal retains 'Neutral' rating on the stock with a target price of Rs 285.
- Aditya Birla Fashion raised $490 million (Rs 42.4 billion) through QIP and preferential issuance.
- This has resulted in the complete deleveraging of the company.
Bloomberg Quint | 18 Feb, 2025

These small-cap MF holdings fell the most in the market crash
- Small and mid-cap segments witnessed a huge sell-off, especially during the current market fall.
- Equity mutual fund schemes that invested heavily in small-cap stocks saw significant erosion in their NAV value.
- Mahindra Manulife Small Cap, Aditya Birla SL Small Cap, and Quant Small Cap are among the small-cap schemes that corrected the most.
- About one-fifth of the small-cap stocks held by mutual funds corrected more than 25% over the last five months.
HinduBusinessLine | 14 Feb, 2025

Vodafone Idea finds new CHRO in Gurucharan Singh Gandhi
- Gurucharan Singh Gandhi has been selected as the new CHRO of Vodafone Idea.
- Gandhi will take over from Suvamoy Roy Choudhary in April 2025.
- Gandhi has been associated with Aditya Birla Group since 2013 and Aditya Birla Fashion and Retail since 2019.
- He holds a bachelor's degree in pharmacy and an MBA in marketing.
HRKatha | 13 Feb, 2025

Adit Ahuja is now joint president-HR, UltraTech Cement
- Adit Ahuja has joined UltraTech Cement as the joint president-HR.
- Ahuja will be responsible for heading and driving the HR agenda for various functions within UltraTech Cement.
- Previously, Ahuja was the head-HR for ethnic brands at Aditya Birla Fashion and Retail.
- Ahuja has over 20 years of experience in HR business partnering and has worked in various sectors.
HRKatha | 12 Feb, 2025

Peter England 'Well-Known' Trademark, Rules Delhi High Court
- Delhi High Court has recognized Aditya Birla group's 'Peter England' as a well-known trademark.
- The extensive promotion of the 'Peter England' brand by Aditya Birla Fashion and Retail Ltd. has made it recognizable across India.
- The court affirmed that 'PETER ENGLAND' has become the sole source identifier for Aditya Birla and its goods and services.
- The court was dealing with a case involving the infringement of the 'Peter England' trademark, copyright, and artistic work.
Bloomberg Quint | 11 Feb, 2025
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Rohith Kumar joins Arvind Fashions as CHRO
- Rohith Kumar has joined Arvind Fashions as its new chief human resources officer.
- Kumar brings over 16 years of experience in the retail sector and has worked with renowned brands such as Landmark Group, Aditya Birla Fashion and Retail, and HyperCITY Retail.
- His expertise lies in talent management, talent acquisition, career management, organisational development, and recruiting.
- Kumar holds a bachelorette degree in business management and an MBA degree from the Alliance Business School, Bangalore.
HRKatha | 10 Feb, 2025

Stock Market Today: All You Need To Know Going Into Trade On Feb. 10
- The NSE Nifty 50 and BSE Sensex declined for three sessions in a row on Friday due to the drag in share prices of ICICI Bank and HDFC Bank. However, on a weekly basis, both indices ended up for the second week.
- Market participants parsed the Reserve Bank of India's Monetary Policy Committee statement after the rate-setting panel cut the repo rate.
- Foreign portfolio investors stayed net sellers of Indian equities for the third straight day on Friday as they offloaded stocks worth approximately Rs 470.4 crore.
- Domestic institutional investors stayed net buyers for the third straight session as they mopped up equities worth Rs 454.2 crore.
- Indian rupee strengthened by 15 paise to close at 87.43 against the US dollar.
- L&T Finance approved the acquisition of Paul Merchants Finance's gold loan business through a slump sale for Rs 537 crore.
- Waaree Energies commenced operations at its 1.4 GW solar cell manufacturing facility in Gujarat.
- Aditya Birla has entered into a pact with Fidelity for the subscription of 3.95 crore shares of the company.
- The initial public offering of Ajax Engineering will be open for subscription from Feb 10 to Feb 12, 2025.
- The Indian rupee strengthened by 15 paise to close at 87.43 against the US dollar after the Reserve Bank of India cut the repo rate for the first time in five years.
Bloomberg Quint | 10 Feb, 2025

Stocks To Buy Today: Axis Bank, Indian Hotels, Gala Precision, Bajaj Finance, and Aditya Birla Fashion
- Analysts have recommended buying Axis Bank, Indian Hotels, Gala Precision, Bajaj Finance, and Aditya Birla Fashion among other stocks.
- Gala Precision has the highest potential return of 12% according to Kunal Rambhia.
- Aditya Birla Fashion has a target price of Rs 305 with an expected upside of 9.8%.
- Bajaj Finance is suggested as a 'buy' with a target price of Rs 8,450 and an expected upside of 7.4%.
Bloomberg Quint | 3 Feb, 2025

ABFRL to raise $500M through share issue; Fidelity Investments joins as key investor
- Aditya Birla Fashion and Retail Limited (ABFRL) plans to raise $500M through a share issue.
- Pilani Investment and Industries Corporation will invest $150M, while Fidelity Investments will contribute $125M.
- The board has approved an additional equity issuance through QIP for up to $225M.
- ABFRL operates a network of over 4,500 stores and reported revenue of ₹13,996 crore.
HinduBusinessLine | 15 Jan, 2025
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Aditya Birla Fashion and Retail FAQs
When was Aditya Birla Fashion and Retail founded?
Aditya Birla Fashion and Retail was founded in 1988. The company has been operating for 37 years primarily in the Fashion & Textile sector.
Where is the Aditya Birla Fashion and Retail headquarters located?
Aditya Birla Fashion and Retail is headquartered in Mumbai, Maharashtra and has an office in Mumbai
How many employees does Aditya Birla Fashion and Retail have in India?
Aditya Birla Fashion and Retail currently has more than 26,000+ employees in India. Merchandising, Retail & eCommerce department appears to have the highest employee count in Aditya Birla Fashion and Retail based on the number of reviews submitted on AmbitionBox.
Does Aditya Birla Fashion and Retail have good work-life balance?
Aditya Birla Fashion and Retail has a Work-Life Balance Rating of 3.9 out of 5 based on 3,600+ employee reviews on AmbitionBox. 80% employees rated Aditya Birla Fashion and Retail 4 or above, while 20% employees rated it 3 or below on work-life balance. This indicates that the majority of employees feel a generally balanced work-life experience, with some opportunities for improvement based on the feedback. We encourage you to read Aditya Birla Fashion and Retail work-life balance reviews for more details
Is Aditya Birla Fashion and Retail good for career growth?
Career growth at Aditya Birla Fashion and Retail is rated fairly well, with a promotions and appraisal rating of 3.5. 80% employees rated Aditya Birla Fashion and Retail 4 or above, while 20% employees rated it 3 or below on promotions/appraisal. Though the sentiment is mixed for career growth, majority employees have rated it positively. We recommend reading Aditya Birla Fashion and Retail promotions/appraisals reviews for more detailed insights.
What are the pros of working in Aditya Birla Fashion and Retail?
Working at Aditya Birla Fashion and Retail offers several advantages that make it an appealing place for employees. The company is highly rated for job security, skill development and company culture, based on 3,600+ employee reviews on AmbitionBox.
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