Aditya Birla Fashion and Retail Store Manager Interview Questions, Process, and Tips

Q1. My role related
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Q2. My role and work related
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Q1. Job related questions
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Q2. What I am work
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KPI, Experience, product knowledge, customer service

Q1. Explain KPI , what is ABV , ASP , UPT. How to increase ABV or UPT
Ans. 
KPI stands for Key Performance Indicator. ABV is Average Basket Value. ASP is Average Selling Price. UPT is Units per Transaction.
• KPIs are measurable values that indicate the performance of a business or individual.

• ABV is the average value of each customer's purchase.

• ASP is the average price at which products are sold.

• UPT measures the average number of items sold per transaction.

• To increase ABV, strategies like upselli...read more
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Q2. How to increase sale .
Ans. 
To increase sales, focus on improving customer experience, offering promotions, and expanding product range.
• Improve customer experience through excellent service and personalized recommendations

• Offer promotions such as discounts, buy-one-get-one-free, or loyalty programs

• Expand product range to cater to different customer needs and preferences

• Train staff to upsell and cross-sell products

• Utilize social media and email ma
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Q3. What is yours plans to achieving your targets.
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Q1. Current Kpi on store ,
Ans. 
Key Performance Indicators (KPIs) for a store include sales, customer satisfaction, inventory turnover, and employee performance metrics.
• Sales Revenue: Track daily, weekly, and monthly sales to assess performance against targets.

• Customer Satisfaction: Use surveys and feedback forms to measure customer experience and satisfaction levels.

• Inventory Turnover: Monitor how quickly inventory is sold and replaced to optimize s...read more
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Q2. How to increase our store sale and team management
Ans. 
Boosting store sales and enhancing team management requires strategic planning, effective communication, and customer engagement.
• Implement targeted promotions: For example, offer discounts on popular items to attract more customers.

• Enhance customer experience: Train staff to provide exceptional service, ensuring customers feel valued and likely to return.

• Utilize social media marketing: Engage with customers online thro...read more
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Q3. Buisness plan and how to increase current year growth from last year
Ans. 
Developing a strategic business plan to enhance growth by analyzing past performance and implementing targeted initiatives.
• Conduct a thorough analysis of last year's sales data to identify trends and areas for improvement.

• Implement targeted marketing campaigns, such as seasonal promotions or loyalty programs, to attract new customers.

• Enhance customer experience by training staff on customer service best practices and o...read more
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Q4. Next year buisness plan
Ans. 
Our business plan focuses on enhancing customer experience, optimizing inventory, and boosting sales through targeted marketing strategies.
• Enhance customer experience by implementing a loyalty program to reward repeat customers.

• Optimize inventory management by utilizing data analytics to forecast demand and reduce stockouts.

• Boost sales through targeted marketing campaigns, such as seasonal promotions and social media a...read more
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Q5. My family status
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Q1. About kpi, Store ambiance
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Q2. Months sale and target
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Q3. Profile and loss
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Q4. Stock management
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Q1. What do you mean by btl
Ans. 
BTL stands for Below The Line marketing, focusing on targeted, direct communication with consumers.
• BTL marketing includes tactics like direct mail campaigns, which target specific customer segments.

• Promotional events and sponsorships are examples of BTL strategies that engage customers directly.

• In-store promotions and product sampling are effective BTL methods to drive immediate sales.

• BTL is often contrasted with ATL (...read more
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Q2. What is crm coustomer
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CRM (Customer Relationship Management) is a strategy for managing a company's interactions with current and potential customers.
• CRM systems help businesses organize customer information, improving communication and service.

• Examples of CRM software include Salesforce, HubSpot, and Zoho CRM.

• Effective CRM can lead to increased customer satisfaction and loyalty.

• CRM tools can automate marketing campaigns and track customer ...read more
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Normal interview most of KPi knowledge