Accenture
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I applied via Campus Placement
In a project to reduce customer complaints, I suggested using social media listening tools to identify and address issues proactively.
Proposed using social media listening tools to monitor customer feedback
Analyzed data to identify common complaints and patterns
Developed a proactive approach to address issues before they escalated
Resulted in a 30% reduction in customer complaints within 3 months
Let us say there is a manufacturing company A, selling small containers to a tyre manufacturing company MRF. MRF is packing their tyres in those small containers and sending them to a car manufacturing company, Maruti. Maruti is using those containers and sending back the containers to the manufacturer A while receiving the containers, A found that they are receiving damaged containers which is increasing their product cost. What incentive scheme company A could apply to reduce the damage rate of receiving the container?
[Please note that I stands for Interviewer and C stands for Candidate]
C: May I know at which end the containers are getting damaged?
Option 1: While travelling from A to MRF end
Option 2: While travelling from MRF to Maruti end
Option 3: While travelling from Maruti to A
Option 4: At Maruti’s end itself.
Option 5: At MRF’s end itself.
We can have a ranking system, where ranking will be based on the damage rate of the containers. High damaged containers pack will have a lower ranking and low damaged containers pack will have a higher ranking. Based on the ranking of the containers pack received company A will give a discount to MRF, which will do the same when they will start receiving the containers at a lower cost. As soon as Maruti will notice that they are receiving discounts not to damage containers and it is reducing the product cost at their end so they will start handling the containers more safely and also try to introduce a quality check before the containers leave Maruti.
I applied via Campus Placement
I was asked to figure out subscription plans for a new OTT platform.
The questions went into certain technical aspects of OTT platforms, like Netflix's success story, Why Amazon came out with Prime and others?
As for the case, I asked a lot of questions as I went ahead with the case.
That is a very important aspect of case solving. It might not be possible for you to solve a case but if you ask intelligent questions, it works in your favor. It worked in mine.
The case, though, came very late in the interaction. The round again had questions on my career choices and HR. The interaction lasted for about 30 minutes.
I applied via Campus Placement
Client is a local clothing retailer with a well-established regional brand. Got multiple retail shops across India. In the advent of COVID they want to make a move into the online platform. Suggest ways to make the transition effectively.
[Please note that I stands for Interviewer and C stands for Candidate]
I: Tell me about yourself.
C: Gave my introduction and mentioned about my past work experiences.
I: Alright, let us do a case. Client is a local clothing retailer with a well-established regional brand. Got multiple retail shops across India. In the advent of COVID they want to make a move into the online platform. Suggest ways to make the transition effectively.
C: I would like to ask a few clarifying questions. What are the regions the client operates in?
I: We have our presence pan India.
C: Do we have any monetary constraints and what is the timeline we are looking at?
I: No budget constraints and we are looking at 6 months’ timeframe.
C: Has there been constant growth in revenue or was it saturated?
I: There has been decent growth until COVID hit. Now you can proceed to provide the suggestions.
C: There are two major options available.
First one is the existing online channels. We can leverage existing online platforms like Myntra, Amazon, Flipkart etc. to market and sell the products.
The second option is to establish a separate website and market accordingly to lure new customers and continue ties with loyal customers.
The first option is more preferred as it requires lesser time to adapt and has the potential to capitalize on the massive traffic in these existing platforms. We can offer discounts to mark the entry into the online mode and can establish more hybrid models down the line.
I: Okay, sounds good. Let’s do a quick guestimate: Size of airport terminal building in a Tier 1 city like Patna.
C: I used Supply side approach to calculate potential traffic and converted it into space required in peak hours, considered 60 % area for footfall and remainder for other areas.
Client is a FMCG good manufacturer. Has had a lot of product returns lately. What are the probable reasons?
[Please note that I stands for Interviewer and C stands for Candidate]
C: What are the different types of products?
I: We have dairy products like paneer, curd, milk etc. You can make your assumptions and go ahead with the suggestions directly.
C: Firstly, since our client deals with dairy products, they will have relatively less shelf life (max of 1 week).
So, the following reasons could be attributed to the return:
1. Delay in delivery – constraint in logistics
2. Not storing them in the right temperature, while transporting
3. Low customer demand, retention of product with retailer
4. Inadequate testing - Lack of R&D
I was given a case based on my work experience. Digitization in the construction industry, how would you implement Industry 4.0?
CV preparation helped me ace this interview. The in-depth knowledge of the construction sector came into use.
Client is an apparel manufacturer (clothing only) and wants to double their revenues in a 72 span of 4 years –how should they go about it?
[Please note that I stands for Interviewer and C stands for Candidate]
C: I would like to ask a few clarifying questions. What is their current mode of operation and where are the current operations based out of?
I: Operations are currently based out of India. They are a subcontractor in the value chain and have cotton-based apparels such as tops/ t-shirts, undergarments etc.
They have 10 factories in Coimbatore, Andhra and Punjab and supply to H&M, Gucci, M&S (biggest client), VS and other local brands. They cater to both Indian and global market.
C: Do they have both online and offline presence?
I: The client does not have any online operations. Offline channels are well established through contracts.
C: Are there any budget or time constraints?
I: No constraints. Their current revenue is Rs. 2 Bn.
C: We can explore 4 different options:
• Expand our product line and introduce curtains, bedsheets, mats.
• Start own brand and market as high-quality, low-cost product (wholesale margin reduced) and sell online (Amazon, Flipkart, Myntra).
• Increase reach through online and offline channels and advertisement to reach out to more people.
• Increase capacity of manufacturing plants. It currently operates at 60%, possibility of increasing it.
What people are saying about Accenture
I applied via Campus Placement
Tell me about yourself.
Why consulting?
Why Accenture?
Why should we select you?
What did you like at Deloitte? What was your role?
Case : rise in levels of pollution in Delhi (no handout was given)
[Please note that I stands for Interviewer and C stands for Candidate]
C- Reiterated the case. Asked if only causes or providing solutions for each as well.
I -Solutions as well.
C- Started with the causes.
I- Grilled deep into each cause and began noting down.
I- After causes what next.
C- Understanding which cause to be subdued - based on the time required for implementing solutions, the impact needed, which cause is causing most pollution etc.
I- Grilled further on each which I was able to answer and was asked to leave.
Accenture interview questions for designations
I applied via Campus Placement
State the effects, advantages, and disadvantages of teleportation. What industries do you think will be impacted the most by this?
[Please note that I stands for Interviewer and C stands for Candidate]
C: I think teleportation will have an impact on several industries. If the teleportation technology is inexpensive, it will have an impact on automobile industry, aviation, and hospitality. Teleportation can emerge as an alternate to conventional modes of transport and find applications in travel and hospitality.
I: Alright. What do you think will be the biggest challenge in this case?
C: The biggest challenge will be the application of this technology and how to make it inexpensive. The more expensive the technology is, the more difficult its access would be.
I: I agree to what you are suggesting. What are the major risks associated with this technology?
C: The risks associated with this technology include safety and security. The industries that will see the maximum impact will be automobile, travel, and hospitality.
Get interview-ready with Top Accenture Interview Questions
I applied via Campus Placement
What factors will you consider while planning the yearly budget preparation for buying rice for home?
[Please note that I stands for Interviewer and C stands for Candidate]
I: What factors will you consider while buying rice?
C: My budget, seasonality, last year price trends, prices of alternative brands, storage period.
I: How will you apply data analytics to decide buying strategy?
C: So, we have the factors/variables involved in the problem. We need to find which variables will give the most information.
For example, if we have graphs describing past year trends and comparison with other brands, we can come up with the most efficient solution.
Then we make the purchase as allowed by our budget. Since rice has a long storage life, we can buy in large amounts for around up to 6 months.
I: So how will you summarize the case?
C: First comes the data collection phase where we decide the factors involved, which in our case are the budget, last year trends, competitor pricing, etc.
Then comes the data analysis phase where we look at the available data and use it to make decisions.
Then we do the purchasing and post that comes the post-purchasing process which involves documenting this year’s numbers and comparing with previous years investments.
There is a premium beauty services/salon company based in Dubai. They are looking for expanding. Discuss how they should proceed.
[Please note that I stands for Interviewer and C stands for Candidate]
C: (Scoping questions) How old is the company and what kind of services do they offer? Do they sell their own line of products as well?
I: It is a well-established company almost 25 years old. Yes, they have their own line of products as well. They have all basic beauty parlor services.
C: What locations do they serve currently? And how is the market? Are there any competitors?
I: Currently they serve Dubai and Tier 1 Indian cities. There are some popular competitors like Lakme, etc.
C: Okay. So, do we have any constraints with respect to geography, labor or budget?
I: No constraints.
C: And how much time do we have to plan the expansion?
I: Around 2-3 years.
C: Okay, so we have the following options -
Since we have sufficient time, we can look for geographical expansion and expand to Tier-2 Indian cities as well. Also, we can look for expanding to other south Asian countries.
Another option can be to launch economy range of products and also sell them on e-commerce platform for worldwide sales.
I applied via Campus Placement
TATA wants to enter the OTT Space. Devise a strategy.
[Please note that I stands for Interviewer and C stands for Candidate]
I: Introduced himself & asked me to talk about myself.
C: * answered * (Every company asks this so best to prepare beforehand)
I: What kind of work did you do at Infosys?
C: Mentioned about the European client I worked for, building AWS-based analytics engine, and leading a team within just 2 years.
I: Favorite subject in Term-1
C: Marketing Management-I
I: Asked a case on pricing a new OTT platform by TATA.
C: Asked scoping questions to narrow down the scope of the problem & gave broad level buckets (content, analytics, marketing, technology, legal, etc.), asked if the focus should be on anything specific.
I: Asked to pursue subscription-based pricing & further distribution of cost objects for OTT.
C: Gave approximate numbers (not to the extent of a guesstimate though)
To buy Flipkart, what price would I pay?
[Please note that I stands for Interviewer and C stands for Candidate]
I: Mentioned about getting feedback from the team. Asked about the reason behind dip in 12th grade performance.
C: Explained clearly since the question was anticipated.
I: Asked about work experience in Norway and what was difference there as compared to here.
C: Explained in terms of work culture, ethics, etc. without showing either of them in a negative light.
I: Jumped to straight into a case - If you were to buy Flipkart, what price would I pay?
C: Asked questions about who I am in this case, what is my background, objective, etc. Divided the cost factors that will be dead weight for me & further cost benefit analysis involving perceived value too.
I: Asked about Capability Network and my understanding.
C: Asked about some of the recent projects he had been working on & in what direction does Accenture see the technology spectrum growing.
I applied via Campus Placement
Guesstimate the total number of dinner sets in Lucknow.
[Please note that I stands for Interviewer and C stands for Candidate]
C: Started by stating population and segmenting them.
I: Do not worry about the numbers. Just go with the approach quickly.
C: Here are we talking about the dinner sets in shops or in homes.
I: Take your assumptions.
C: Ignoring the dinner sets in shops. I will divide the population in Lucknow in lower income, middle income, and high-income family groups with a family size of approximately four.
Additionally, assuming lower income group to have almost nil percentage, I will assign percentages of middle and high-income group families in Lucknow.
Now considering that a middle-income family have approximately 1 dinner set at home and high-income family to have approximately 2 sets, I will find out the number of dinner sets in Lucknow homes.
I: The approach is good. You correctly segmented them. Just a little thing, try not to ignore the lower income segment. Consider them even if they are in small percentage.
C: Asked questions related to her experience.
I applied via Campus Placement
There is a square and coins. Area of the coin is less than the square. There are two players A and B who have to fill the square with coins. The person who puts coin in square at last place wins, i.e., after which there is no space to put another coin. Among A and B who can go first and what will be his strategy to win the game.
[Please note that I stands for Interviewer and C stands for Candidate]
C: Can the coins be of any size? And will the size of the coins be constant throughout?
I: Yes
C: Whoever goes first will fill the square with the area such that there is no space left for 2nd player. So, whoever goes 1st, wins.
I: Your solution is correct but think a generalized solution. The first mover will place the coin at center. Take this as a hint.
C: Okay, thank you for the hint. In whichever position the 2nd player places the coin after the coin is placed at the center, the first player will always have a position of reflection of 2nd player. Thus, the last mover will be the player who had placed the coin first.
I: Correct!
I applied via Campus Placement
Client is a container manufacturer who is seeing large-scale damages to the containers when they are sent back after use. The client wants to begin an incentive scheme awarding it to the user/customer so as to encourage return of containers w/o damage. Design the incentive program (factors to be considered). How would you approach the problem?
I would like to take a minute think and structure my thoughts. I would take both an internal and external stakeholder. Internally, need to figure how could processes be changed to reduce damage. Externally, have to work on a process map, and work on understanding the problem's origin at each step. The incentive scheme is designed after containing these issues so as to reduce expenses.
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The duration of Accenture Consultant interview process can vary, but typically it takes about less than 2 weeks to complete.
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