Accenture Campaign Analyst Interview Questions, Process, and Tips for Experienced

Q1. How does dynamic email work
Ans. 
Dynamic email allows for personalized content to be displayed based on user behavior and preferences.
• Dynamic email uses real-time data to customize email content

• Content can change based on user behavior, location, and preferences

• Examples include personalized product recommendations and location-based offers

• Dynamic email can increase engagement and conversion rates
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Q2. Sending options in sfmc
Ans. 
SFMC offers various sending options including email, SMS, push notifications, and social media.
• SFMC allows users to send emails to subscribers through Email Studio

• SMS messages can be sent through MobileConnect

• Push notifications can be sent through MobilePush

• Social media posts can be scheduled and sent through Social Studio

• SFMC also offers Journey Builder for automated multi-channel campaigns
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Q3. What is a/b test? how is winner version selected
Ans. 
A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better.
• A/B testing involves creating two versions of a webpage or app, with one element changed in the second version.

• The two versions are then shown to different groups of users, and their behavior is tracked to determine which version performs better.

• The winner version is selected based on statistical significance, w...read more
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Q4. Difference between journey builder & automation studio
Ans. 
Journey Builder is for creating personalized customer journeys, while Automation Studio is for automating repetitive tasks.
• Journey Builder is used for creating multi-channel customer journeys based on customer behavior and preferences.

• Automation Studio is used for automating repetitive tasks like data imports, file transfers, and email sends.

• Journey Builder allows for real-time personalization and customization of cust...read more
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Q5. Entry sources in journey builder
Ans. 
Entry sources in Journey Builder are the starting points for customer journeys.
• Entry sources can be data extensions, API events, Salesforce objects, or journey triggers.

• Data extensions can be used to import contacts into a journey.

• API events can be used to trigger a journey when a specific event occurs.

• Salesforce objects can be used to trigger a journey when a record is created or updated.

• Journey triggers can be used t...read more
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Q6. Difference between random split, decision split & engagement split
Ans. 
Random split is a random allocation of data, decision split is based on predetermined criteria, and engagement split is based on user behavior.
• Random split divides data randomly into groups for testing

• Decision split divides data based on predetermined criteria such as demographics or location

• Engagement split divides data based on user behavior such as clicks or time spent on a page

• Random split is useful for testing new...read more
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Q7. What is data extension and how to create it
Ans. 
A data extension is a table within Marketing Cloud that stores data and can be used for sending targeted emails.
• To create a data extension, go to Email Studio > Subscribers > Data Extensions > Create

• Choose the type of data extension you want to create (Standard or Filtered)

• Define the fields and data types for the data extension

• Set up any necessary relationships with other data extensions

• Import or manually enter data in
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Q8. Explain activities in automation studio
Ans. 
Automation Studio is a tool in Salesforce Marketing Cloud that allows users to automate marketing tasks and workflows.
• Create and schedule automation activities

• Import and export data

• Create and manage data extensions

• Create and manage queries

• Create and manage triggered sends

• Create and manage file transfers

• Create and manage custom activities
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Q9. Data import options in sfmc?
Ans. 
Salesforce Marketing Cloud offers various data import options.
• Data Extensions

• File Transfer

• API

• Salesforce Connector

• Marketing Cloud Connect
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Q10. Tell me about your pervious experience
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Q1. Tell me about yourself
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Q2. Why do you want to work for our company
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Q3. Strengths & weakness
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