Abbott Assistant Brand Manager Interview Questions and Answers

A concept test is a research method used to evaluate a new product or service idea before it is launched.

• Components of a concept include the product or service idea, target market, unique selling proposition, and benefits to the consumer.

• Concept tests can be conducted through surveys, focus groups, or online testing.

• The results of a concept test can help a company determine whether to move forward with a product or ser...read more