Adidas
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About Adidas

Sport keeps us fit. Keeps you mindful. Brings us together. Through sport we have the power to change lives. Whether it is through stories of inspiring athletes. Helping you to get up and get moving. Sportswear featuring the latest technologies, to up your performance. Beat your PB. adidas offers a home to the runner, the basketball player, the soccer kid, the fitness enthusiast. The weekend hiker that loves to escape the city. The yoga teacher that spreads the moves. The 3-Stripes are seen in the music scene. On stage, at festivals. Our sports clothing keeps you focused before that whistle blows. During the race. And at the finish lines. We’re here to support creators. Improve their game. Their lives. And change the world.
adidas is about more than sportswear and workout clothes. We partner with the best in the industry to co-create. This way we offer our fans the sports apparel and style that match their athletic needs, while keeping sustainability in mind. We’re here to support creators. Improve their game. Create change. And we think about the impact we have on our world.
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Change Company | Change Company | Change Company | ||
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Overall Rating | 3.9/5 based on 582 reviews | 4.2/5 based on 631 reviews | 4.1/5 based on 265 reviews | 3.8/5 based on 27 reviews |
Highly Rated for | Salary Work-life balance Company culture | Job security Company culture Skill development | Work-life balance Salary Company culture | Work-life balance Salary |
Critically Rated for | Promotions | No critically rated category | No critically rated category | No critically rated category |
Primary Work Policy | Hybrid 59% employees reported | Work from office 83% employees reported | Work from office 55% employees reported | - |
Rating by Women Employees | 3.6 Good rated by 102 women | 3.9 Good rated by 92 women | 4.2 Good rated by 52 women | 3.9 Good rated by 4 women |
Rating by Men Employees | 4.0 Good rated by 435 men | 4.3 Good rated by 495 men | 4.1 Good rated by 187 men | 3.7 Good rated by 19 men |
Job security | 3.7 Good | 4.2 Good | 3.8 Good | 3.4 Average |
Adidas Salaries
Store Manager
Retail Associate
Software Engineer
Software Developer
Sales Executive
Data Engineer
Retail Store Manager
Platform Engineer
Senior Software Engineer
Assistant Store Manager
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Affirm Launches BNPL Partnership With Resale Marketplace StockX
- Buy now, pay later (BNPL) provider Affirm has partnered with resale marketplace StockX.
- The collaboration allows eligible StockX shoppers in the U.S. to access Affirm's payment plans for purchasing products from brands such as adidas, Supreme, and Gucci.
- Shoppers can choose Affirm's biweekly or monthly payment plans at checkout, with the option to qualify for the 'Affirm 0% APR Drop' and pay over three or six months interest-free.
- This partnership is part of Affirm's strategy to meet the increasing demand for flexible payment options in the fashion industry, and follows previous collaborations in the fashion space.

Struggling to Grow? Scale Your eCommerce Business with Salesforce Commerce Cloud
- Scaling an eCommerce business requires the right technology, such as Salesforce Commerce Cloud, to streamline operations, enhance customer engagement, and adapt to market dynamics.
- Salesforce Commerce Cloud offers AI-driven personalization, omnichannel capabilities, and seamless integrations to help businesses overcome growth barriers.
- Common challenges for growing eCommerce businesses include slow websites, lack of personalization, system integration issues, and inconsistent customer experiences.
- Salesforce Commerce Cloud provides hyper-personalized shopping experiences powered by AI, seamless omnichannel integration, and analytics tools for actionable insights.
- The platform supports mobile commerce, global expansion, and offers scalable solutions for businesses of all sizes, making it a standout choice in the eCommerce industry.
- Seamless integration with the broader Salesforce ecosystem, including CRM and Marketing Cloud, enables a 360-degree view of customers for improved operations and customer service.
- Real-world examples like Adidas, Puma, and Yeti demonstrate how Salesforce Commerce Cloud helps businesses scale operations, enhance customer experiences, and achieve revenue growth.
- Salesforce Commerce Cloud addresses scaling challenges by offering omnichannel commerce, personalized experiences, global expansion support, and robust infrastructure for high traffic volumes.
- The platform is suitable for businesses of all sizes, leverages AI for personalization, integrates with the Salesforce ecosystem, and customization options cater to varying business needs.
- Cost of Salesforce Commerce Cloud varies based on business size, required features, and customization levels, making it accessible to both enterprise-level brands and small to medium-sized businesses.

Adidas vs Puma: The Dassler brothers’ fierce rivalry
- The Adidas vs Puma rivalry is a saga of sibling battles that changed the sportswear industry.
- Adolf "Adi" Dassler and Rudolf "Rudi" Dassler founded the Dassler Brothers Shoe Factory in 1924.
- The Dassler brothers' relationship unraveled during World War II, leading to the establishment of Adidas and Puma.
- The rivalry between Adidas and Puma extended to the town of Herzogenaurach, Germany, dividing businesses, schools, and families.

Adidas plugs its website and app into Amazon’s ‘Buy with Prime’ program
- Adidas will be integrating its website and app with Amazon's 'Buy with Prime' program.
- Prime members will receive free shipping and streamlined returns when ordering directly from Adidas.
- Prime-eligible items will be available on adidas.com and the Adidas app, with fulfillment handled by Amazon.
- Other notable brands already part of the 'Buy with Prime' program include Belkin, Steve Madden, Laura Mercier, and more.

No Strain, more gain: Ochy lands €1.7 million to help runners stay injury-free
- Rennes-based Ochy has raised €1.7 million in a pre-Seed funding round to enhance its AI-powered running gait platform.
- The round was led by Redstone's Social Impact Fund and included participation from Look AI Ventures, BPI France, and other investors.
- Ochy's integration with adidas' adiClub program brings it closer to its goal of democratizing access to motion analysis.
- Ochy uses computer vision AI technology to provide real-time running form and gait analysis through a smartphone camera.
French firm Ochy secures €1.7M to democratise gait analysis and reduce running injuries
- French company Ochy has raised €1.7M in a pre-seed funding round led by Redstone’s Social Impact Fund and including Look AI Ventures and other investors.
- The funds will be used to enhance Ochy's computer vision AI technology, expand its global reach, and strengthen community-driven initiatives.
- Ochy has integrated with the adiClub program from adidas, allowing members to redeem their points for free access to biomechanics analysis.
- Ochy's smartphone-based AI platform provides real-time gait analysis and delivers tailored insights to improve running performance and reduce the risk of injuries.

Nike can take a leaf out of its past struggles with Adidas to boost sales, analysts say
- Nike is facing tough competition in the sports apparel market, with its sales slumping and revenue down 8% in Q2 FY25 from the previous year.
- To stage a comeback, analysts suggest Nike should employ strategies it used during the 2015-2018 period when it overtook Adidas in incremental revenue.
- Specifically, Nike should focus on increasing product launches, re-elevating the Jordan brand, accelerating demand creation spending, and cleaning up inventory.
- The company should also pay attention to the trend of ultra-cushioned shoes driven by brands like Hoka, and launch innovative products to win back consumers.
Mercedes F1 Unveils New Adidas Teamwear
- Adidas and the Mercedes F1 Team have launched their partnership with the unveiling of new team wear.
- The launch event took place at Adidas headquarters in Germany, with key figures from both companies in attendance.
- Adidas replaces Puma as Mercedes F1's clothing and footwear partner for the 2025 racing season.
- The new team wear will be debuted at O2's F1 75 Live on February 18 and used for pre-season testing in Bahrain on February 26.

Best Adidas promo codes in February 2025: Save an extra 30%
- Save an extra 30% on Adidas purchases with promo code ADICLUB.
- Adidas offers discounts for students, teachers, and the military.
- Check out the ongoing sale and save $10 on a $50 gift card.
- Explore the guide to the best sneakers for women.
25 Valentine’s Day gifts that she’ll brag about to her friends (seriously)
- Valentine's Day can be a minefield for gifts that totally miss the mark with a significant other — but it doesn't have to be.
- We've combed the gifting landscape and found 25 Valentine's Day gifts for her that your wife, girlfriend, partner, (er, mom?) will actually like.
- Below, you'll find tech gifts that she'll find useful, themed gifts that are just the right amount of saccharine, and personalized presents she'll want to keep for years to come.
- The gifts include Ice cream maker from Ninja, adidas Originals Gazelle Indoor Sneakers, LoveSac SuperSac Insert & Cover for movie night, Custom Line Drawing Poster, and His & Hers Luggage Tags.
- Other gifts that are impressive include Geoffrey Zakarian-Curated Wine Subscription, Personalized Couples Home Date Night Dispenser and Spafinder Gift Card.
- Keeping the taste of special someone in mind, you can choose from 25 different options that will bring a smile on their face.
- The LoveShackFancy's partnership with Dylan's Candy Bar for a sweet tooth and Ooni Koda 2 Max Gas Powered Pizza Oven are among some of the trendy options.
- The list covers a wide array of gifts for any type of woman from sports fans to cozy lovers and tech enthusiasts to personal touch personality.
- So, whether it is a cozy cuddle blanket or a White Chocolate Coconut Bundt Cake, you got it all covered.
- If choosing Valentine's day gifts has been tough every year, fret not, as this gift guide has you covered with some great options.

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