Head - Sales - FMCG/FMCD (2-15 yrs)

- As a part of the Sales Leadership team, the role leads the sales department and is responsible for retaining existing customers, increasing the customer base and sales through market penetration strategies, planning advertising campaigns (whenever required), and delivering new product offerings.

- He / She also manages all activities involved in sales, operations, customer care, and support system.

- He /develops and then assesses the department's effectiveness, identifies errors, and makes suitable changes in strategies to reach the targets and goals further, leading to overall profitability, sales, revenue generation, and business targets.

Strategic Role:

- Plays a significant role in developing the strategy, leading the verticals, sales channels, and services of the company.

- Responsible to achieve the company's revenue and profitability targets.

Analytical role:

- Takes up an analytical role in the company when He / She assesses and evaluates its effectiveness.

- He/ She analyses business tactics, sales strategies, performance analysis of the sales teams, competitor analysis, and market research.

- The role is also responsible for setting sales targets, determining sales initiatives' effectiveness, and understanding the need for change.

- The purpose of all these analytical functions is to monitor and forecast sales performance.

- Their analysis reports, presentations, and recommended strategy based on those analyses are conveyed to the stakeholders.

- Thus, He / She is also responsible for communication between the sales department and other departments, and the stakeholders.