Assistant Manager - Marketing - Furniture Vertical (3-8 yrs)

Assistant Manager- Sell ( Marketing) - FURNITURE VERTICAL

You are responsible for:

- Customer understanding: Be the voice of the customer internally

- Understand needs: Even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing

- Develop the right pricing policy

- Identify opportunities for giving customers value through intelligent and limited discounting.

- Use discounting to drive portfolio mix and achieve strategic goals Merchandising

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category and make navigation, discovery easier.

- Save the customer time: Identify the parameters customers use to make decisions and ensure catalog richness

- Marketing - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing, identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

- Catalogue: Own catalogue content creation

- Lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams

- Drive better conversions through catalogue improvement & enhancement basis customer insights Operations

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same

- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory