Testbook - Manager - Search Engine Optimization (2-4 yrs)

About Us :

The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 2.2 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets. Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work. The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 700+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.

Responsible for :

- Manage the SEO initiatives - strategizing, planning, and execution

- Define key metrics and SEO roadmap (including link building strategy)

- Review and analyze analytics and site traffic to gauge positive and negative changes

- Create and execute an SEO plan for the assigned categories to maximize traffic from the channel

- Conduct SEO audits, collect and analyze data, identify trends and insights on search engine algorithms

- Collaborate with the Content Marketing team to optimize copy and Content of pages for search engine Optimization

- Collaborate with the Content writing team for keyword research and provide instructions on the usage of keywords in content

- Increasing complete Organic traffic via Search Engine Optimization

- Proofreading for all content Marketing content

- Suggest recommendations to optimize the content and define the structure of different types of content

- Research, analyze and benchmark against competitor performance

- Create and maintain SEO performance dashboard to provide visibility for respective pages

- Communication to team and management on project development, timelines, and results.

- Managing SEO Executives and Interns

Desired Skills :

- Proven 2-3 years of experience in website/web page SEO optimization (Google search)

- Knowhow of technical SEO, on-page and off-page SEO

- Experience in backlinking

- Knowhow of desktop and mobile SEO tactics

- Understanding of search engine ranking factors, algorithms, site architectures, and strategies.

- Expert in all areas of SEO including strong technical skills (HTML, site architecture, and content management systems)

- Ability to anticipate or quickly react to the ever-changing landscape of search algorithms by staying on top of current search engine news, trends, practice, and social triggers

- Understanding of web analytics and the ability to derive meaningful insights for the creation of organic search strategies

- Knowledge of SEO tools like AHREFs, SEMrush Google Keyword Planner, Google Analytics, Google Console.

- Clear understanding of how to write Meta for better ranking and CTR