Salesforce Marketing Cloud Consultant

Position Title: Salesforce Marketing Cloud Consultant

Department: Y-Tech

Location: Hi-tech City, Hyderabad

Reports to: Manager

Job Type: Full-time

About Y-Axis

Y-Axis is a premier immigration and visa consultancy, guiding individuals and families toward achieving their global dreams. With a mission to create global Indians and global citizens, we provide unparalleled support to those pursuing opportunities across borders.

About the Salesforce Department:

The Sales force department in Y-Axis in a company is responsible for managing, optimizing, and ensuring the seamless operation of Salesforce solutions, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and more. The department is crucial for customer relationship management (CRM), automation, data analytics, and business process optimization.

About the Role

As Salesforce Marketing Cloud (SFMC) Consultant, you play a key role in helping businesses leverage SFMCs powerful automation, customer engagement, and data-driven marketing tools. Act as a bridge between business goals and technical implementation, ensuring that marketing strategies are effectively executed through Salesforce Marketing Cloud.

Key Responsibilities

• Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations.
• Design and delivery of solutions in Email Studio.
• Design and implement, Automation Studio and Journey Builder, and advise on how to optimize further.
• Strong understanding of digital marketing KPIs, such as email marketing, PPC, and other marketing conversion metrics.
• Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein.
• Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources.
• Conduct user training and actively promote user adoption of Marketing Cloud.
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Required Technical Skills

• Understanding Email Studio, Journey Builder, and Automation Studio.
• Basic SQL queries for audience segmentation.
• Using AMPscript for simple personalization.
• Basic knowledge of HTML & CSS for editing email templates

Preferred Candidate Profile

• Ability to work with us to design customer journeys, and associated data models. Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder, and Automation Studio, and ideally also Cloud Pages.
• Understanding how to build a custom preference center.
• Conceptual understanding, to be able to establish data models, work with API’s and configurations.
• Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language).
• Experience with Salesforce CRM (Sales & Service Cloud, Communities)
• Have a ‘can-do’ attitude and be a good team player.
• Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.
• Bachelor’s, postgraduate degree or professional qualification.

Why Join Y-Axis?

• Be a Leader in Your Domain: Drive Y-Axis’s organic search growth and digital visibility.
• Growth-Oriented Environment: Learn, innovate, and grow in a dynamic, fast-paced environment.
• Leverage Smart Tech: Use the latest technologies to enhance performance .
• Work-Life Balance: Enjoy competitive compensation, a supportive work culture, and opportunities for professional growth.

How to Apply

• Submit your application online and upload your updated resume and a cover letter to veena.mansani@y-axis.com / careers@y-axis.com or call or WhatsApp at 9160084000

Join Y-Axis and Transform Lives

Apply Now!

Y-Axis | Creating Global Indians | Creating Global Citizens