SFMC Consultant- IBM-Pune/Banaglore

Role & responsibilities

• Manage day-to-day operation of email marketing and automation programs, specifically Salesforce marketing cloud, to optimize programs and initiatives
• Create and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder
• Facilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approval
• Review and validate campaign workflow/process flow for given campaign
• Validate Audience sheet for the respective tactic/channel/campaign
• Coordinate with stakeholders and ensure timely launch of the campaignBuild complex campaign journeys, filter entry audience.
• Build SQL scripts to extract data and use it as an entry audience
• Creation of base templates and content blocks with personalization
• Communication with market point of contacts, solution assessment and effort estimation, support internal team
• Communicate with IBM colleagues and provide support for junior team members
• Analyse the campaign requirements and suggest the type of DE and logic that needs to be used
• Understand the database structure to come up with exception handling while amp scripting
• Develop AMP Scripting for dynamic builds, hide/show blocks
• Creation of user input form pages
• Build required automation in Automation Studio whenever required
• Build error and exception handlers to prevent unhandled risks

Preferred candidate profile

• Bachelors degree with 3+ year of experience in Marketing Automation
• Minimum 3+ years of experience using AMP scripting
• Minimum 3+ years of responsive HTML, CSS & JavaScript coding experience
• Certified Salesforce Marketing Cloud Professional
• Understand campaign brief and campaign flow - basic and complex campaigns
• Able to communicate with client representatives to clarify campaign requirements
• Good Written and Verbal Communication
• Understand data model and how database works (primary + foreign key, relations)
• Knowledge of HTML/CSS code, write and adjusting the code and custom coding
• Exposure of creating solutions based on campaign requirements
• At least basics of programming (e.g., cycles, variables, functions)
• Knowledge of SQL is must
• Knowledge of JavaScript is plus, preferred AMP Script, Server-Side JavaScript
• Marketing Cloud knowledge must
• IT overview - how systems are linked, how data flows, web technologies
• API and Postman knowledge nice to have
• Should know building multi-channel journeys
• Should be well versed in creating and updating data extensions
• Should be well versed in building cloud pages and microsites
• Working knowledge of Automation Studio
• In-depth knowledge of relevant integrations and automations for complex build.
• Proven experience in writing SQL queries.
• Good understanding of journey builder in SFMC and creation of relevant performance dashboards