Salesforce Consultant Marketing Cloud

Job Description

We are seeking an experienced Senior Salesforce Marketing Cloud Consultant to join our team. The ideal candidate will have a strong functional understanding of customer journeys from a business perspective and possess the technical expertise to translate business requirements into scalable solutions. This role requires a proactive individual who can engage with clients, propose effective solutions, and guide them in optimizing their marketing automation strategies using Salesforce Marketing Cloud.

Key Responsibilities:
Solution Design & Implementation:

• Understand client business objectives and marketing goals to design and implement tailored Salesforce Marketing Cloud solutions.
• Develop customer journeys that drive engagement and align with business strategies.
• Propose automation strategies and optimization recommendations based on business insights and best practices.

Client Engagement:

• Act as a trusted advisor, collaborating directly with clients to gather requirements and provide actionable recommendations.
• Conduct workshops and discovery sessions to identify marketing needs and translate them into technical solutions.
• Present findings, solution approaches, and progress updates to stakeholders effectively.

Journey Development & Execution:

• Design, build, and execute end-to-end marketing journeys using Journey Builder, Automation Studio, Email Studio, and Mobile Studio.
• Ensure smooth execution of marketing campaigns and customer interactions across various channels.
• Regularly analyze and report on journey performance, making data-driven recommendations for improvements.

Technical Implementation:

• Configure and maintain Salesforce Marketing Cloud, ensuring seamless integration with existing CRM systems and third-party tools.
• Manage segmentation strategies, personalization, and automation to optimize marketing efforts.
• Ensure data quality, compliance, and security best practices are adhered to.

Process Documentation & Support:

• Document business processes, technical configurations, and user guides for stakeholders.
• Provide hands-on support and training to marketing teams on using Salesforce Marketing Cloud effectively.
• Stay updated on new features and functionalities within the Salesforce ecosystem and recommend applicable enhancements.

Required Skills & Experience:

• 8+ years of experience in marketing automation with a strong focus on Salesforce Marketing Cloud.
• Proven ability to design and implement marketing journeys from a business perspective.
• Strong understanding of customer segmentation, campaign management, and personalization techniques.
• Hands-on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Contact Builder.
• Experience integrating Salesforce Marketing Cloud with other CRM and third-party platforms.
• Ability to analyze data, provide insights, and drive marketing optimization.
• Excellent client-facing and communication skills, with the ability to present ideas and solutions effectively.
• Strong problem-solving skills and the ability to work independently.

Preferred Skills:

• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Consultant, Marketing Cloud Email Specialist).
• Experience with scripting languages (AMPscript, SSJS) for personalized content creation.
• Familiarity with analytics tools and reporting dashboards.
• Understanding of marketing compliance regulations (GDPR, CAN-SPAM, etc.).