Salesforce Marketing Cloud Administrator

Roles and Responsibilities:

• Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder.
• Design and configure marketing automation solutions using Salesforce Marketing Cloud, including email journeys, automation workflows, and personalized content.
• Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.
• Design platform configuration and data feeds to run effective automated email campaigns.
• Implement data-driven segmentation and audience targeting strategies to maximize campaign effectiveness and ROI.
• Monitor campaign performance metrics, analyze results, and provide actionable insights for optimization.
• Work closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of Salesforce Marketing Cloud with other systems and platforms.
• Stay updated on industry trends, best practices, and new features within Salesforce Marketing Cloud to drive innovation and efficiency.
• Ensure compliance with data privacy regulations and best practices in all marketing activities.
• Assist in troubleshooting technical issues and resolving platform-related challenges.
• Serve as the subject matter expert on Salesforce Marketing Cloud, providing guidance and best practices to internal teams and clients.
• Collaborate with stakeholders to understand business requirements and translate them into effective marketing strategies and campaigns within Salesforce Marketing Cloud.
• Drive continuous improvement through campaign analysis, A/B testing, and performance optimization, maximizing ROI and customer engagement.

Skills:

• Proficient with HTML, CSS, and JavaScript.
• Experience in SQL and AMPScript.
• Proficiency in Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Data Extensions.
• Experience with REST/SOAP API integrations.
• Experience with Apollo and Constant Contact a plus
• Strong understanding of CRM concepts and experience with Salesforce CRM integration.
• Experience with Agile delivery methods
• Omnichannel marketing integrations (Social, SMS messages, Chat)
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
• Experience in developing and executing complex marketing campaigns and workflows.
• Proven track record of driving successful marketing campaigns and achieving measurable results.
• Comfortable working independently with little or no supervision while maintaining a high level of efficiency, within a distributed remote and global organization.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• 5+ years of experience working with Marketing Cloud platforms.
• Salesforce Marketing Cloud Consultant certification.