Salesforce Marketing Cloud Administrator (5-10 yrs)

Job Description :

Roles and Responsibilities :

- Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder.

- Design and configure marketing automation solutions using Salesforce Marketing Cloud, including email journeys, automation workflows, and personalized content.

- Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.

- Design platform configuration and data feeds to run effective automated email campaigns.

- Implement data-driven segmentation and audience targeting strategies to maximize campaign effectiveness and ROI.

- Monitor campaign performance metrics, analyze results, and provide actionable insights for optimization.

- Work closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of Salesforce Marketing Cloud with other systems and platforms.

- Stay updated on industry trends, best practices, and new features within Salesforce Marketing Cloud to drive innovation and efficiency.

- Ensure compliance with data privacy regulations and best practices in all marketing activities.

- Assist in troubleshooting technical issues and resolving platform-related challenges.

- Serve as the subject matter expert on Salesforce Marketing Cloud, providing guidance and best practices to internal teams and clients.

- Collaborate with stakeholders to understand business requirements and translate them into effective marketing strategies and campaigns within Salesforce Marketing Cloud.

- Drive continuous improvement through campaign analysis, A/B testing, and performance optimization, maximizing ROI and customer engagement.

Skills :

- Proficient with HTML, CSS, and JavaScript.

- Experience in SQL and AMPScript.

- Proficiency in Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Data Extensions.

- Experience with REST/SOAP API integrations.

- Experience with Apollo and Constant Contact a plus

- Strong understanding of CRM concepts and experience with Salesforce CRM integration.

- Experience with Agile delivery methods

- Omnichannel marketing integrations (Social, SMS messages, Chat)

- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.

- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.

- Experience in developing and executing complex marketing campaigns and workflows.

- Proven track record of driving successful marketing campaigns and achieving measurable results.

- Comfortable working independently with little or no supervision while maintaining a high level of efficiency, within a distributed remote and global organization.

Qualifications :

- Bachelor's degree in Computer Science, or a related field.

- 5+ years of experience working with Marketing Cloud platforms.

- Salesforce Marketing Cloud Consultant certification.